the post-digital era is upon us are you readyf or what’s … · 2019. 10. 22. · global global...

INTOTHE NEWAccenture Media Technology Vision 2019

The Post-Digital Era is Upon Us ARE YOU READY FOR WHATrsquoS NEXT

CONTENTSIntroduction 3

Trend 1 DARQ Power Understanding the DNA of DARQ 8

Trend 2 Get to Know Me Unlock unique consumer opportunities 13

Trend 3 Human+ Worker Evolve your workplace to enhance your workforce 17

Trend 4 Secure Us to Secure Me Donrsquot be a victim protect the health of your enterprise 21

Trend 5 MyMarkets Meet consumersrsquo needs at the speed of now 26

Authors 31

Research Methodology 32

Survey Demographics 33

References 34

MEDIA TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US2

TECHVISION2019

COMPANIES ARE TAKING THEIR FIRST STEPS IN A NEW WORLDmdashONE THAT TAILORS ITSELF TO FIT EVERY MOMENT

3

Itrsquos a world where products services and even peoplersquos surroundings are customized and where businesses cater to the individual in every aspect of their lives shaping the very realities they live in


TECHVISION2019

33

Introduction

Introduction

The emergence of a post-digital world We as a society are nearing a turning point in digital enterprise where more businesses will have completed their digital transformations than not Digital-era technology which began as a differentiating advantage years ago is now expected from every business But its impact is still changing the relationship between businesses and society and the expectations of individual people

The digital saturation of reality has granted media and entertainment companies with the potential for exceptional capabilities They can understand their customers with a new depth of granularity They have more channels than ever to reach those consumers And with companies in every industry heavily investing

in digital technologies there are more digital ecosystems and more potential partners to help companies create holistic experiences But these capabilities and advantages are now available to every organization Looking forward into the post-digital era how will media leaders set themselves apart

Just as people no longer say they live in the ldquoage of electricityrdquo the days of calling something digital to insinuate that it is new and innovative are numbered The word is already passeacute in the consumer space Soon it will be the same for enterprise There is no need to say you are a ldquodigital businessrdquo If yoursquore still in business investing in digital is understood

WHAT IS ENABLINGmdashAND DRIVINGmdashTHIS REALITY-SHAPING SHIFT

4 MEDIA TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US4

WHAT DOES ldquoPOST-DIGITALrdquo MEAN FOR MEDIA COMPANIES

Traditional revenue sources for media and entertainment are flat and in many cases declining But digital revenues are on the rise Pressure from advanced technology and innovation are reshaping the competitive landscape led by a few global industry trends


TECHVISION2019Introduction

Content-spending has changed dramatically as digital natives and new Direct to Consumer (D2C) offerings drive competition These players are on track to increase their content spend 3X to $17B by 2020 (up from $6B in 2015) with no signs of slowing down Consider the fact that there has been a deep proliferation of Over-The-Top (OTT) video streaming products with 200 in the US alone And it is easy to understand why ecosystem plays are taking center stage as media companies seek to unlock new value by playing new roles These strategies are driving high valuations luring liquid consumers and enabling early adopters to dominate their markets For example Amazon Channels has created an ecosystem that connects demand and supply allowing users single sign on access to an agrave la carte menu of channels thus becoming an OTT channel distributor

Digital disruptors have changed consumer expectations forcing a shift in how media organizations drive unique experiences with their customers Traditional media companies are investing in creating new experiences and reaching new audiences by leveraging emerging technologies and strategic platform partnerships For example WarnerMedia is developing and producing up to 10 shows per year for Snapchat from across its divisions including those with scripted drama and comedy formats

Disruptors are also ushering in a reinvention of advertising Evolving ad technologies as well as targeting and attribution expectations are reshaping the market Rapid growth in digital advertising (from $50 billion in 2015 to $107 billion in 2018) is in marked contrast to TV advertising revenue which remains flat As digital explodes itrsquos changing expectations for advertisers and audiences alike That includes intuitive and adaptive ad experiences dynamic product placement within actual content and new programmatic and addressable ad sales models

Finally media companies are becoming more aggressive in keeping pace with their nimble digital competitors when it comes to adopting a data-driven technology culture that cuts across content creation advertising dynamic pricing and user profiling


TECHVISION2019TECHVISION2019Introduction

Such pervasive industry disruption has deep implications for the way the media ecosystem is evolving shaking up outmoded technology paradigms and challenging the relevance of traditional business models To succeed future-minded leaders know that they will need every digital tool in their current arsenal and theyrsquoll also need new ones

This yearrsquos Accenture Technology Vision highlights five emerging trends that will shape businesses over the next three to five years Each trend shows how digital saturation is raising expectations abilities and risks across industries and how businesses are seeking new ways to differentiate themselves as the world moves toward the post-digital era



UNDERSTANDING THE DNA OF DARQ

TREND 1

DARQ POWER

TECHVISION2019


TECHVISION2019TECHVISION2019


TECHVISION2019

The next set of technologies every company will need to master

Distributed Ledger Technology (DLT)

Artificial Intelligence (AI)

Extended Reality (XR)

Quantum Computing

Distributed ledgers will expand networks by eliminating the need for trusted third parties And quantum technology will usher in novel ways to approach and solve the hardest computational problems

Individually each of these four technologies represent opportunities for media businesses to differentiate their products and services Collectively they will open unimagined new pathways into the future

AI already plays a critical role in optimizing processes and influencing strategic decision-making Extended reality an immersive technology creates entirely new ways for people to experience and engage with the world around them

Digital disruptors have changed consumer expectations forcing a shift in how media organizations drive unique experiences Embracing the next generation of DARQ technologies will enable them to reimagine customer expectations in the future

9


99

Trend 1 DARQ POWER

Across the DARQ technologies investments and adoption are rising steadily VR and AR saw a 12 percent increase in investment between 2016 and 2017 reaching $3 billion that year And companies invested $750 million in ARVR startups in the first quarter of 2018 Distributed ledger investments are exploding with blockchain and cryptocurrency-focused startups alone collecting almost $39 billion in investments in the first three quarters of 2018mdashnearly three times the total for all of 2017

PilotingAdopted across multiple business units Adopted in one business unit Evaluating or planning to pilot Not planning or evaluating for adoption Donrsquot know

GLOBAL GLOBAL GLOBALMEDIA

ARTIFICIAL INTELLIGENCE DISTRIBUTED LEDGERSBLOCKCHAIN EXTENDED REALITY

MEDIA MEDIA

24 21 2317

22 25

18 14 15 11 13 17

25 28 27 29 27 24

22 25 23

28

24 26

2 1 3 2 3 17 10 9 13 11 7

Our research shows that 94 percent of media executives are already experimenting with one or more DARQ technologies expecting them to be key differentiators Each technology is at a different point on the adoption curve

but the first wave of companies using DARQ technologies to drive differentiation is already here

Figure 1 Organizationrsquos stage of adoption for each of the following emerging technologies today

Global Sample n=6672 Media Executives n=166

10

TECHVISION2019


Trend 1 DARQ POWER

Artificial Intelligence

When asked to rank which of the DARQ technologies will have the greatest impact on their organization over the next three years 36 percent of media executives ranked AI as number one AI is already a powerful tool with nearly all media organizations investing in experimenting with the technology Itrsquos poised to take on an even bigger role in digitally-led media companies The pressing need to maintain pace with digital natives and digital disruptors in the industry calls for applications of AI in every context from B2C to B2B

One of AIrsquos strong applications is managing advertising operations to maximize their accuracy and efficiency AIrsquos ability to mine existing data is also creating new ways to drive audience engagement notably via content recommendations and using cognitive technology to tag content gain a deeper understanding if audience behavior and improve targeted advertising

For example Italian publisher GEDI Group and its advertising sales agency Manzoni are partnering with Accenture to use Artificial Intelligence to better monetize digital content for both ad-funded and pay business This enables identification of highly-qualified audience segmentsmdashby age gender interest etcmdashand the ability to target them with extremely accurate advertising campaigns and tailored content 1 Greatest impact Second greatest impact Third greatest impact Fourth greatest impact

MEDIA MEDIA MEDIA MEDIA19

24

24

3623 19

27

26

17

2525 28

32

28 15 18 19

22 27

28 26

29 25

19

25 25

19

19

41

17 24 23

Distributed Ledger Blockchain



Quantum Computing

GLOBAL GLOBAL GLOBAL GLOBAL


Figure 2 Technologies ranked by media executives in terms of which will have the greatest impact on their organization over the next three years

11

TECHVISION2019


Trend 1 DARQ POWER

Extended Reality

Twenty three percent of media executives ranked extended reality as the technology likely to have the greatest impact over the next three years That finding is higher than the global average across industries and demonstrates the potential of this platform for media content owners and distributors Some like YouTube and Redbull have already created content exclusively for VR The proliferation of affordable cardboard VR viewers has standardized these experiences over the past few years The next stage of extended reality experiences is now arriving with virtual reality experiences supporting new ways to interact with live events such as sporting fixtures and concerts Star India for example has trialed VR livestreams of Indian Premier League cricket matches on its Hotstar platform 2 Experiences are taking the technology beyond a marketing concept and building them out at scale As these experiences improve and the technology becomes more accessible wersquoll see their mainstream adoption

Blockchain

Distributed ledger technologies like blockchain will increasingly support and protect the technology-based partnerships that media businesses need to grow and compete

Quantum Computing

While most traditional media companies have yet to explore quantum computing its enormous power will inevitably enable other DARQ technologies to reach new heights For example quantum could speed up complex AI-driven recommendation engines to deliver personalization with unprecedented precision Likewise quantum applied to programmatic ad buying could enable almost instant responses to market trends to drive targeting in real time

TECHVISION2019


Trend 1 DARQ POWER

TREND 2

GET TOKNOW MEUNLOCK UNIQUE CONSUMER OPPORTUNITIES13

TECHVISION2019


TECHVISION2019

13 MEDIA TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US

Media companies must invest in reaching new audiences while also creating seamless hyper-relevant advertising experiences to reach a fluid customer base with complex and evolving needs

THE KEY OPPORTUNITY FOR THE MEDIA INDUSTRY


TECHVISION2019Trend 2 GET TO KNOW ME


Media IT and business executives are well aware of the potential with 80 percent agreeing that digital demographics give their organization a new way to identify market opportunities for unmet customer needs

Agree Strongly agree

MEDIA

8049

GLOBAL

8345

38

31

New sources of data mean new revenue opportunities while also providing highly relevant experiences that benefit the consumer The sets of technologies people choose to use are now so integrated into their lives that they have become a part of consumersrsquo identities and media leaders are using those identities to create a new generation of offerings

Digital identities are part of an emerging enterprise feedback loop one that first began to show its potential with the personalization efforts of the digital era Through digital technologies media companies gained new direct touchpoints with customers They used the resulting ldquosnapshotsrdquo of insight into customer needs and goals to deliver personalized products and services which in turn gave them even more insight into their customers

Now that technology-driven feedback loop is about to kick into overdrive As the world moves into the post-digital era media companies are beginning to build new products and services that shift the one-off transactional exchanges between businesses and consumers to an ongoing customized relationship They are moving beyond personalized products to individualized experiences creating a one-to-one relationship with each customer where technology plays the starring and ever-present role


Figure 3 Digital demographics are expanding the number of ways media companies deliver products and services


We are already seeing signs of this Companies are beginning to understand the very different responses individuals have to the ad loads served up to them In the UK Sky is using machine learning and AI to connect with individual customers They can tell who is watching what on which device and serve the right number and type of ads according to that userrsquos behavior and preferences 4

Connecting with customers through relevant ads is really the first stage in the journey to create end-to-end individualized experiences Wersquore now starting to see media companies experiment with offering customers ways to interact directly with the content itself Netflix for example has produced ldquoBlack Mirror Bandersnatchrdquo a truly interactive film where consumers can make choices that influence the storyline making each viewing truly unique 5

Other media companies are exploring ways to enable consumers to interact via a second-screen to create highly-engaging digital media experiences Start-up Applicaster is just one example The second-screen app factory helped boost downloads of Dish Nation a companion app for Dish Networkrsquos Fox-syndicated TV show by 2080 percent as well as increasing average four-day usage by 598 percent 6

From interactive content to connected devices a balance needs to be struck between the wealth of data thatrsquos available the value it creates and the need to maintain consumer trust Consumers want to know that their private data is safe They also want clear value from the data that they do agree to share As all these capabilities increasingly depend on AI itrsquos essential that therersquos robust governance around its use to avoid bias ensure security and maintain compliance with data standards such as GDPR

Itrsquos not just identifying what a customer wants that matters Media companies must continuously curate that content to ensure it is constantly relevant to every individual consumer That means driving engagement to ever higher levels to go beyond retention and instead truly delight consumers by anticipating their needs AI and machine learning have a key role to play here in harnessing the surging amounts of data that can inform even greater relevance so the entire experience can be personalized along the customer journey

Even for those media organizations that are not the platform owners their first step needs to be identifying opportunities for interaction Doing this successfully requires a complete shift in mindset Rather than relying on segmentation alone media companies need to think in terms of the relationship they have with every customer and exactly how to interact with them as individuals

Consumers want to know that their private data is safe They also want clear value from the data that they do agree to share

16

TECHVISION2019


Trend 2 GET TO KNOW ME

TREND 3

HUMAN+ WORKER

17

EVOLVE YOUR WORKPLACE TO ENHANCE YOUR WORKFORCE


TECHVISION2019


As media companies transform to look and act more like technology companies they must develop workforce expertiseand operating models that empower data-driven decision making culture

GLOBAL

7141

30

70

MEDIA

42

28


The workforce is becoming ldquohuman+rdquo each individual is empowered by their skillsets and knowledge plus a new constantly growing set of capabilities made possible through technology But as the line between employees and the technology they use blurs a new divide is emerging The workforce is evolving at a rapid pace incorporating new technology-driven abilities and

skills to deliver value for the companymdashwhile the enterprise itself is still optimized for the workforce of the past 70 percent of media executives agree their employees are more digitally mature than their organization resulting in a workforce ldquowaitingrdquo for the organization to catch up


Figure 4 70 percent of media executives agree their employees are more digitally mature than their organization resulting in a workforce ldquowaitingrdquo for the organization to catch up


TECHVISION2019Trend 3 HUMAN+ WORKER

But that also means an increasing number of career paths for businesses to identify manage and support The BBC is attempting to capture and grow these skills early through apprenticeship programs In early 2019 they began recruiting for the Data Scientist Degree Apprentices offering a practical understanding of BI and AI systems and their use in the fast-moving broadcast industry 7 While this is one way to align talent-finding strategies with the capabilities of human+ workers when we look at investments in learning and reskilling as a whole they are falling short of where they need to be Knowledge management and access strategies havenrsquot kept pace more information is available than ever for both workers and organizations but it has become harder to find as people move fluidly between roles

Technology innovation combined with increasing employee velocity has created an ever-expanding number of potential paths for workers to explore

TECHVISION2019


Trend 3 HUMAN+ WORKER

The bottom line for media companies Adapt the technology strategies that have successfully created this next-generation workforce to empower them even further Through AI extended reality (XR) and sentiment analysis media businesses can propel their workforce forward blazing a trail for the companyrsquos continued growth

However doing so is a huge challenge for the media industry which needs to engage an increasingly diverse set of expertise to support an ever-wider range of digital businesses To remain competitive and future-proof companies need to focus on developing skills that will support their growth in the post-digital era Digital transformation journeys must include a strong focus on the relevance of the roles and skills companies have today as well as those theyrsquoll need tomorrow

To see what some of those skills need to look like itrsquos worth checking out the digital natives and how they operate Take Spotify for example Its success is deeply rooted in the agile methodologies and cloud-first models it uses to rapidly scale and grow its business 8 Illustrating that itrsquos not just how companies deploy technology but where that will increasingly

count in the future So reskilling the workforce to be knowledgeable of cloud-centric business models is essential Equally itrsquos vital to understand how test deploy run models can be automated and supported by AI to improve efficiency and enhance benefits

Technical skills vital as they are should not eclipse the need for softer skills such as flexibility and adaptability and the ability to work collaboratively and effectively across functions People can be trained to code or work in the cloud but they must also have the willingness to work across functions in order to integrate business and technology into a single value-producing engine

So how can media companies attract the talent needed to be successful in the evolving post-digital ecosystem One approach is the collaboration between the Fossil Foundation Pearson and Accenturersquos Dock They have joined the Unreasonable Group to launch Unreasonable FUTUREmdasha bold multi-year initiative that brings together disruptive innovators and entrepreneurs to design a future in which people and technology work side-by-side to solve workplace challenges and unlock human potential everywhere 9

Technical skills vital as they are should not eclipse the need for softer skills such as flexibility and adaptability and the ability to work collaboratively and effectively across functions

20

TECHVISION2019



TREND 4

SECURE US TO SECURE ME ENTERPRISES ARE NOT VICTIMS

THEYrsquoRE VECTORSMEDIA TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US21


21

Todayrsquos ecosystem-dependent business is highly susceptible to cyberattacks that can cripple its enterprise grow rapidly and expand to threaten the companyrsquos entire ecosystem While media companies find rich opportunities in working with whole ecosystems they are simultaneously extending and absorbing the risk and vulnerabilities of their ecosystem partners

Media companies are unlocking value by playing new ecosystem roles Those developing new platform ecosystems must hold security at the center of developing those new partnerships to establish the right consumer trust

22

TECHVISION2019


Trend 4 SECURE US TO SECURE ME

Threat actors see ecosystems as an ever-widening attack surface while most media businesses still look at cybersecurity as strictly an individual effort

Only 36 percent

of media executives say they know that their ecosystem partners are working diligently like they are to be compliant and resilient with regard to security

GLOBAL MEDIA

56 50

29 3614 13

1 11

Trust Doubt Do not knowKnow Hope


Figure 5 Only 36 percent of media executives know their ecosystem partners are working diligently to be compliant and resilient with regard to security

23

TECHVISION2019



To respond to this dichotomy organizations must include growing ecosystem dependencies as part of their own security posture and make security a cardinal component of how they build partnerships Interconnectedness increases companiesrsquo exposures to risks and leading media businesses are recognizing that while they already collaborate to deliver best-in-class products services and experiences itrsquos high time security joins that effort as well

24

TECHVISION2019


Trend 4 SECURE US TO SECURE ME TECHVISION2019

Establishing ecosystem security processes is not one and done All participants must ensure they are future proofing while being cognizant of growth OpenAP the open platform for cross publisher audience targeting ensures that agencies and advertisers can maintain strict control over which partners can analyze their target segments The platform was designed with security and rights management as fundamental requirements allowing for secure growth as new partners are on-boarded

One way media leaders can better understand the risk they and their ecosystems face is by expanding their approach to threat modeling Threat modeling across an entire ecosystem will help companies expose and understand immediate enterprise and ecosystem risk But businesses do not stand stillmdash and neither does risk Ecosystem partners are changing constantly bringing with them new business ambitions priorities and limitations in operational maturitymdashyet assessing security risks is a step that is frequently bypassed when these business relationships change or grow Only 38 percent of businesses report including the chief information security officer (CISO) when considering new business opportunities

Media companies are increasingly being targeted by cybercriminals looking to steal their intellectual property 10 Theyrsquore vulnerable because they store their valuable content in the cloud That creates an urgent requirement for them to enforce strong security from their cloud providers But it goes beyond that They need to safeguard the entire value-chain evaluating vendorsrsquo and partnersrsquo security practices and working with them to create optimized internal processes and standards

Media businesses also need to protect their content rights by monitoring for breaches For example Sky has partnered with Google Cloud to use machine learning that identifies the pirated streaming of sporting events in which Sky owns exclusive and extremely valuable rights 11 Also in the UK Synamedia recently unveiled a new service that uses machine learning to spot shared passwords among viewers using streaming services 12 By looking at a range of factors the solution detects patterns that indicate a shared password If the sharing pattern is extreme indicating that the credentials may have been sold to multiple users for example the provider can shut down the accounts But if itrsquos more benign maybe a password shared between a family the

provider can send a nudge over email suggesting an upgrade to a premium account

As well as protecting their own IP media organizations must also work together to protect consumer data Not only is this important because of new regulatory demands such as GDPR but itrsquos critical to maintain trust with consumers Accenture partnered with BBC on the launch of its digital services helping to enable tens of millions of concurrent users to sign on securely and protect their personal information from attack 13

As awareness of security increases and media businesses create more partnerships to provide richer services security is no longer an afterthought Instead itrsquos a prominent concern built into project planning and contracting with partners

As awareness of security increases and media businesses create more partnerships to provide richer services security is no longer an afterthought

25

TECHVISION2019



TREND 5

MYMARKETSMEET CONSUMERSrsquo NEEDS AT THE SPEED OF NOW

26

TECHVISION2019


With direct digital access to customers and increasingly powerful analytics capabilities media companies can understand their current and potential markets with increased accuracy And with sophisticated backend technology that can reorient the business quickly they can deliver for those momentary markets faster than ever before Put those capabilities together and every moment is a chance to deliver a new product or service designed not just for a specific customer but for their needs at a specific point in time

Traditional media companies must evolve from B2B organizations to become customer-first by building their knowledge of each individual and delivering the right content at the right time

27

TECHVISION2019


Trend 5 MYMARKETS

With companies workforces consumers and industries now inextricably connected being digital is no longer enough for a media business to differentiate itself But it does give media organizations a foothold for their next big opportunity capturing moments

When unsatisfied 76 of customers believe it is easier than ever to simply take their business elsewhere But opportunity awaits the businesses that are prepared to capture the moments when they come Their ability to remain continuously relevantmdasha living business in the face of constantly changing customer partner or employee needsmdashwill set them apart in a way that was not previously possible

When unsatisfied 76 percent of customers believe it is easier than ever to simply take their business elsewhere But opportunity awaits the businesses that are prepared to capture the moments when they come Their ability to remain continuously relevantmdasha living business in the face of constantly changing customer partner or employee needsmdashwill set them apart in a way that was not previously possible

MISS THE MOMENT AND THERE IS NO SECOND CHANCE


TECHVISION2019

2828

TECHVISION2019Trend 5 MYMARKETS

But before media companies can deliver for a given moment they have to know that the opportunity exists While they already do demand planning and forecasting on a large scale in the era of momentary markets forecasts and predictive models wonrsquot be limited to long-range planning or major trends Instead theyrsquoll be used for everything to anticipate key opportunities

To anticipate these moments of opportunity media organizations must dramatically improve the granularity of their forecasting and the first step is turning to AI It is not a question of simply collecting more data however Companies already have huge and growing amounts of information about consumer behaviors content trends advertising needs and so on The challenge No team can tackle this deluge of information alone

When it comes to addressing momentary markets the media already holds a lot of power Companies in this

industry are at the tip of the spear inventing and curating many of the trends that others will soon follow Disney for example is capitalizing on its leadership by releasing its own streaming service This service Disney+ is spearheading a trend in the marketplace going direct-to-consumer and offering a vast library of exclusive content 14

Other media companies are similarly taking advantage by revising their licensing models to create new markets After all many customers follow the content not the platform its being shown on That may mean exploring new content windows with more rapid cycles giving restricted rights to more players and establishing innovative methods of increasing overall value One technology to control and enable this could be blockchain Blockchain can be used to impose strict time-limited access to content in order to create a series of new value steams from the same content 15

GLOBAL

8546

39

85

MEDIA

43

42


85 percent of media executives agree that the integration of customization and real-time delivery will be the next big wave of competitive advantage


Figure 6 Most media executives see the importance of the integration of customization and real-time delivery to their business

29

TECHVISION2019


Trend 5 MYMARKETS

How can media companies make the leap They can transform their core businesses and operations to realize efficiencies that unlock trapped value This will free up cashflows that can be used to grow their core businesses and scale into new ventures and ultimately compete better with disruptors The hallmark of successful media organizations will be those who take their digital transformation to the next level applying new technologies investing in talent and organization to build skillsets and building deep trust-based relationships with customers employees and business partners

PULLING IT ALL TOGETHER


TECHVISION2019

3030

Trend 5 MY MARKETS

CONTACTS STAYCONNECTED

wwwaccenturecommedia-morphosis

Accenture Comms and Media

Accenture Comms

SHAD FAMILYMedia and Entertainment Lead North America

farshadfamilyaccenturecom

31

TECHVISION2019


RESEARCH METHODOLOGYEvery year the Technology Vision team partners with Accenture Research to pinpoint the emerging IT developments that will have the greatest impact on companies government agencies and other organizations in the coming years These trends have significant impact across industries and are actionable for businesses today

The research process begins by gathering input from the Technology Vision External Advisory Board a group of more than two dozen experienced individuals from the public and private sectors academia venture capital and entrepreneurial companies In addition the Technology Vision team conducts interviews with technology luminaries and industry experts as well as nearly 100 Accenture business leaders from across the organization

Each year the research process also includes a global survey of thousands of business and IT executives from around the world to understand their perspectives on the impact of technology in business Survey responses help to identify the technology strategies and priority investments of companies from across industries and geographies

As a shortlist of themes emerges from the research process the Technology Vision team reconvenes its advisory board The boardrsquos workshop a series of lsquodeep-diversquo sessions with Accenture leadership and external subject-matter experts validates and further refines the themes

These processes weigh the themes for their relevance to real-world business challenges The Technology Vision team seeks ideas that transcend the well-known drivers of technological change concentrating instead on the themes that will soon start to appear on the C-level agendas of most enterprises

About the Technology Vision


TECHVISION2019

27 Countries(Respondent Location)

1 Argentina2 Australia 3 Austria4 Brazil5 Canada6 Chile7 China8 Columbia9 France

10 Germany 11 India 12 Indonesia13 Ireland14 Japan15 Malaysia16 Peru17 Poland18 Portugal

19 Saudi Arabia20 Singapore21 South Africa22 Spain23 Switzerland24 Thailand25 UAE26 UK27 United States

20 Industries1 Aerospace

and Defense 2 Automotive3 Banking 4 Consumer Goods

and Services5 Chemicals 6 Communications

7 Energy 8 Healthcare9 Industrial

Equipment10 Insurance 11 Life Sciences 12 Media13 Metals and Mining

14 Public Service 15 Retail 16 Semiconductors 17 Software and

Platforms18 Transportation19 Travel 20 Utilities

Revenues (USD)1 $50 billion or more2 $20-$499 billion3 $10-$199 billion

4 $6-$99 billion5 $1-$59 billion6 $250-$999 million

Roles (50 percent Business Executives50 percent IT Executives Director Level and Above)

bull Chief Information Officerbull Chief Mobility Officer bull Chief Technology Officer bull Chief Marketing Officerbull Chief Finance Officerbull Chief Operating Officerbull Chief Security Officerbull Chief Information Security Officer

bull Chief Strategy Officerbull Director of Technologybull Director ITbull Director of Business Function

(Non IT-related)bull Director Line of Business

(Non IT-related)

SURVEY DEMOGRAPHICS



33

REFERENCES1 wwwaccenturecomie-encase-studiescommunications-mediamanzoni

2 wwwfortuneindiacomtechnologyhotstars-vr-venture-novelty-or-game-changer101726

3 wwwadweekcomprogrammaticcomcast-is-working-with-spectrum-and-viacom-on-a-blockchain-based-identity-solution

4 wwwcomputerweeklycomnews252448534Sky-mixes-Adobe-machine-intelligence-and-intuition

5 wwwthevergecom20191218165182black-mirror-bandersnatch-netflix-interactive-strategy-marketing

6 venturebeatcom20190326applicaster-raises-22-million-to-develop-second-screen-experiences

7 wwwdatacampcomcommunityblogdata-science-bbc

8 wwwpearsoncomcorporatenewsmedianews-announcements201903fossil-foundation--pearson--accenture--unreasonable-group-launchhtml

9 mediumcommedia_75624exploring-key-elements-of-spotifys-agile-scaling-model-471d2a23d7ea


11 wwwamericanbarorggroupsintellectual_property_lawpublicationslandslide2017-18march-aprilheld-hostage

12 wwwcomputerworldukcomdatasky-turns-machine-learning-shut-down-premier-league-pirate-sites-3681318

13 wwwthevergecom20191818174161netflix-hbo-hulu-shared-password-account-synamedia-machine-learning-ai

14 Accenture Investor amp Analyst Conference Transcript

15 wwwbloombergcomnewsarticles2019-04-12disney-service-to-cost-6-99-a-month-undercutting-netflix

16 wwwstreamingmediacomArticlesReadArticleaspxArticleID=125704 httpswwwforbescomsitesbradadgate20181112the-ripple-effect-of-streaming-video1288eb0e4327

34

TECHVISION2019


About AccentureAccenture is a leading global professional services company providing a broad range of services and solutions in strategy consulting digital technology and operations Combining unmatched experience and specialized skills across more than 40 industries and all business functionsmdashunderpinned by the worldrsquos largest delivery networkmdashAccenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders With 469000 people serving clients in more than 120 countries Accenture drives innovation to improve the way the world works and lives Visit us at wwwaccenturecom

About Accenture LabsAccenture Labs incubates and prototypes new concepts through applied RampD projects that are expected to have a significant impact on business and society Our dedicated team of technologists and researchers work with leaders across the company and external partners to imagine and invent the future

Accenture Labs is located in seven key research hubs around the world San Francisco CA Sophia Antipolis France Washington DC Shenzhen China Bangalore India Herzliya Israel and Dublin Ireland and 25 Nano Labs The Labs collaborates extensively with Accenturersquos network of nearly 400 innovation centers studios and centers of excellence located in 92 cities and 35 countries globally to deliver cutting-edge research insights and solutions to clients where they operate and live For more information please visit wwwaccenturecomlabs

About Accenture ResearchAccenture Research shapes trends and creates data driven insights about the most pressing issues global organizations face Combining the power of innovative research techniques with a deep understanding of our clientsrsquo industries our team of 300 researchers and analysts spans 20 countries and publishes hundreds of reports articles and points of view every year Our thought-provoking researchmdashsupported by proprietary data and partnerships with leading organizations such as MIT and Harvardmdashguides our innovations and allows us to transform theories and fresh ideas into real-world solutions for our clients For more information visit wwwaccenturecomresearch

Copyright copy 2019 Accenture All rights reserved

Accenture its logo and High Performance Delivered are trademarks of Accenture

CONTENTSIntroduction 3

Trend 1 DARQ Power Understanding the DNA of DARQ 8

Trend 2 Get to Know Me Unlock unique consumer opportunities 13

Trend 3 Human+ Worker Evolve your workplace to enhance your workforce 17

Trend 4 Secure Us to Secure Me Donrsquot be a victim protect the health of your enterprise 21

Trend 5 MyMarkets Meet consumersrsquo needs at the speed of now 26

Authors 31

Research Methodology 32

Survey Demographics 33

References 34


TECHVISION2019


3



TECHVISION2019

33

Introduction

Introduction






















TREND 1

DARQ POWER

TECHVISION2019




TECHVISION2019





Quantum Computing





9


99

Trend 1 DARQ POWER





MEDIA MEDIA

24 21 2317

22 25

18 14 15 11 13 17

25 28 27 29 27 24

22 25 23

28

24 26

2 1 3 2 3 17 10 9 13 11 7





10

TECHVISION2019


Trend 1 DARQ POWER






24

24

3623 19

27

26

17

2525 28

32

28 15 18 19

22 27

28 26

29 25

19

25 25

19

19

41

17 24 23




Quantum Computing




11

TECHVISION2019


Trend 1 DARQ POWER

Extended Reality


Blockchain


Quantum Computing


TECHVISION2019


Trend 1 DARQ POWER

TREND 2


TECHVISION2019


TECHVISION2019









MEDIA

8049

GLOBAL

8345

38

31














16

TECHVISION2019



TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019









3



TECHVISION2019

33

Introduction

Introduction






















TREND 1

DARQ POWER

TECHVISION2019




TECHVISION2019





Quantum Computing





9


99

Trend 1 DARQ POWER





MEDIA MEDIA

24 21 2317

22 25

18 14 15 11 13 17

25 28 27 29 27 24

22 25 23

28

24 26

2 1 3 2 3 17 10 9 13 11 7





10

TECHVISION2019


Trend 1 DARQ POWER






24

24

3623 19

27

26

17

2525 28

32

28 15 18 19

22 27

28 26

29 25

19

25 25

19

19

41

17 24 23




Quantum Computing




11

TECHVISION2019


Trend 1 DARQ POWER

Extended Reality


Blockchain


Quantum Computing


TECHVISION2019


Trend 1 DARQ POWER

TREND 2


TECHVISION2019


TECHVISION2019









MEDIA

8049

GLOBAL

8345

38

31














16

TECHVISION2019



TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019








Introduction






















TREND 1

DARQ POWER

TECHVISION2019




TECHVISION2019





Quantum Computing





9


99

Trend 1 DARQ POWER





MEDIA MEDIA

24 21 2317

22 25

18 14 15 11 13 17

25 28 27 29 27 24

22 25 23

28

24 26

2 1 3 2 3 17 10 9 13 11 7





10

TECHVISION2019


Trend 1 DARQ POWER






24

24

3623 19

27

26

17

2525 28

32

28 15 18 19

22 27

28 26

29 25

19

25 25

19

19

41

17 24 23




Quantum Computing




11

TECHVISION2019


Trend 1 DARQ POWER

Extended Reality


Blockchain


Quantum Computing


TECHVISION2019


Trend 1 DARQ POWER

TREND 2


TECHVISION2019


TECHVISION2019









MEDIA

8049

GLOBAL

8345

38

31














16

TECHVISION2019



TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019























TREND 1

DARQ POWER

TECHVISION2019




TECHVISION2019





Quantum Computing





9


99

Trend 1 DARQ POWER





MEDIA MEDIA

24 21 2317

22 25

18 14 15 11 13 17

25 28 27 29 27 24

22 25 23

28

24 26

2 1 3 2 3 17 10 9 13 11 7





10

TECHVISION2019


Trend 1 DARQ POWER






24

24

3623 19

27

26

17

2525 28

32

28 15 18 19

22 27

28 26

29 25

19

25 25

19

19

41

17 24 23




Quantum Computing




11

TECHVISION2019


Trend 1 DARQ POWER

Extended Reality


Blockchain


Quantum Computing


TECHVISION2019


Trend 1 DARQ POWER

TREND 2


TECHVISION2019


TECHVISION2019









MEDIA

8049

GLOBAL

8345

38

31














16

TECHVISION2019



TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019









TECHVISION2019





Quantum Computing





9


99

Trend 1 DARQ POWER





MEDIA MEDIA

24 21 2317

22 25

18 14 15 11 13 17

25 28 27 29 27 24

22 25 23

28

24 26

2 1 3 2 3 17 10 9 13 11 7





10

TECHVISION2019


Trend 1 DARQ POWER






24

24

3623 19

27

26

17

2525 28

32

28 15 18 19

22 27

28 26

29 25

19

25 25

19

19

41

17 24 23




Quantum Computing




11

TECHVISION2019


Trend 1 DARQ POWER

Extended Reality


Blockchain


Quantum Computing


TECHVISION2019


Trend 1 DARQ POWER

TREND 2


TECHVISION2019


TECHVISION2019









MEDIA

8049

GLOBAL

8345

38

31














16

TECHVISION2019



TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019












MEDIA MEDIA

24 21 2317

22 25

18 14 15 11 13 17

25 28 27 29 27 24

22 25 23

28

24 26

2 1 3 2 3 17 10 9 13 11 7





10

TECHVISION2019


Trend 1 DARQ POWER






24

24

3623 19

27

26

17

2525 28

32

28 15 18 19

22 27

28 26

29 25

19

25 25

19

19

41

17 24 23




Quantum Computing




11

TECHVISION2019


Trend 1 DARQ POWER

Extended Reality


Blockchain


Quantum Computing


TECHVISION2019


Trend 1 DARQ POWER

TREND 2


TECHVISION2019


TECHVISION2019









MEDIA

8049

GLOBAL

8345

38

31














16

TECHVISION2019



TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019













24

24

3623 19

27

26

17

2525 28

32

28 15 18 19

22 27

28 26

29 25

19

25 25

19

19

41

17 24 23




Quantum Computing




11

TECHVISION2019


Trend 1 DARQ POWER

Extended Reality


Blockchain


Quantum Computing


TECHVISION2019


Trend 1 DARQ POWER

TREND 2


TECHVISION2019


TECHVISION2019









MEDIA

8049

GLOBAL

8345

38

31














16

TECHVISION2019



TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019








Extended Reality


Blockchain


Quantum Computing


TECHVISION2019


Trend 1 DARQ POWER

TREND 2


TECHVISION2019


TECHVISION2019









MEDIA

8049

GLOBAL

8345

38

31














16

TECHVISION2019



TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019








TREND 2


TECHVISION2019


TECHVISION2019









MEDIA

8049

GLOBAL

8345

38

31














16

TECHVISION2019



TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019















MEDIA

8049

GLOBAL

8345

38

31














16

TECHVISION2019



TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019















16

TECHVISION2019



TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019








TREND 3

HUMAN+ WORKER

17



TECHVISION2019



GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019









GLOBAL

7141

30

70

MEDIA

42

28










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019










TECHVISION2019










20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019















20

TECHVISION2019



TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019








TREND 4




21



22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019










22

TECHVISION2019




Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019









Only 36 percent


GLOBAL MEDIA

56 50

29 3614 13

1 11




23

TECHVISION2019




24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019









24

TECHVISION2019











25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019
















25

TECHVISION2019



TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019








TREND 5


26

TECHVISION2019




27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019










27

TECHVISION2019


Trend 5 MYMARKETS






TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019












TECHVISION2019

2828







GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019













GLOBAL

8546

39

85

MEDIA

43

42





29

TECHVISION2019


Trend 5 MYMARKETS




TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

SURVEY DEMOGRAPHICS



33

















34

TECHVISION2019











TECHVISION2019

3030

Trend 5 MY MARKETS




Accenture Comms



31

TECHVISION2019









TECHVISION2019


















(Non IT-related)

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Accenture Comms



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the post-digital era is upon us are you readyf or what’s … · 2019. 10. 22. · global global...

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