the postcrossing project case - insight...
TRANSCRIPT
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The POSTCROSSING Project case
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INVESTIGACIÓN
Netnography
Datos secundarios
In Depth Interviews
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AUSTRIA1869
ARGENTINA 1878
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El grande medio de comunicación interpersonal en las primeras
décadas del siglo XX
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→ De 1954 a 1968→ 240.000 postales→ Desde 85 países→ Llego a Latam:
• Argentina• Brasil• Chile• Ecuador• Mexico
#growth hacking
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www.postcrossing.com
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2008
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Argentina
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…para conectar el mundo a través de
postales y traer sonrisas a tantas
personas y países como sea posible
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Terremoto en Sichuan
Poder de sensibilización
Proyectos para escuelas
LupusCrossing
Exhiciones en Museos
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REGISTROS
sender
POSTCARD
receiver
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posicionamiento
marca
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industria del turismo
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globalización
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impactotangibleinesperadopersonalizado
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Y todo es sobre
comunicación
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GraciasObrigadoThank you
Luzia Celeste Rodrigues