the postmodern reality: connecting in a deconstructed word
DESCRIPTION
You’re constantly on multiple screens! Work-life balance has turned into work-life blending! No one knows how to spell anymore! Could these we signs of the apocalypse? We think not. Rather than suggesting impending doom, these new ways of living are signs that we have entered a post-modern era. The challenge is that we are resistant to letting go of old norms. Please join Laura Porto Stockwell to learn how communication technologies have shaped the way we think about time, space and community over the past 4,000 years; gain insights into how to design for a post-modern worldand see how these approaches have been applied to help organizations move boldly into the future.TRANSCRIPT
The Post Modern RealityConnecting in a Deconstructed World
User testing!
The Walking Dead Season 2
Communication technologies are the key driver of social change.
Communication technologies have changed the way we:
Process information
Perceive time and space
Understand ourselves in relation to others
The way we currently expect people to think and act is in fact out of sync with reality..
TRIBAL ELECTRONICLITERATE
TRIBALCyclical
Time + space involved
Community focused
sound
http://www.hearnet.com/at_risk/risk_aboutloss.shtml
http://www.ourworldtravels.com/czech/orloj.html
http://www.discovermongolia.mn/tours/Cultural_tours_and_events/nomadic_life.htm
http://neveryetmelted.com/wp-content/uploads/2012/03/Piraha.jpg
1300 BC
Alphabet
Dr. C. George Boeree (Shippensburg University)
Lascaux Caves, France, 15,000 years ago Hieroglyphics, Egypt, 3,000 BC Cuneiform, 30th Century BC
http://www.unc.edu/~nielsen/soci111/m2/soci111m2.htm
The quick brown fox jumps over the lazy dog.
LITERATELinear
Time + space important
Independent
sight
http://www.nei.nih.gov/health/eyediagram/eyeimages3.asp
VISIONARY
POINT OF VIEW
SEEING IS BELIEVING
TIME PERSPECTIVEthe cognitive way that we in Western culture think about time
Once upon a time…
http://www.guardian.co.uk/books/2012/jan/17/friends-books-rick-gekoski
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
The discovery of the alphabet will create forgetfulness in the learners’ souls, because they will not use their memories; they will trust the external written characters and not remember of themselves. They will appear smart but will know nothing.
-Socrates
“
ELECTRONICNon-linear
Asynchronous
Re-unified
http://www2.teknat.uu.se/forskning/uu/beskrivning.php?vetenskapsid=&forskomr=51&id=270&lang=en
nervoussystem
http://www.cheswick.com/ches/map/gallery/index.htmlhttp://www2.teknat.uu.se/forskning/uu/beskrivning.php?vetenskapsid=&forskomr=51&id=270&lang=en
18
50
Steam
Boat
Autom
obile
Radio
TV Inte
rnet
3G
20
00
19
00
WW
W
Telegraph
Steam
Engine
20
12
Semantic
Web
Systems Theory
Cybernetics
Semiotics
Pragmatism
Metaphysical Theory
- CHARLES SANDERS PEIRCE
Knowledge is social.
<a href="http://www.popagency.com">popagency.com</a>
Photo Credit: Ed Yourdon
Kids have become loose about time and place. If you have a phone, you can be late.
-Tomoko Kawamura, Smart Mobs
“
73%
Mozy.com
of bosses have a relaxed attitude to time keeping because staffers are working flexible hours.
continuous partial attention
http://mashable.com/2012/06/14/digital-dads-are-plugging-in-getting-social-infographic/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29
c u l8r :)
see you later
data classification
pattern recognition
By surpassing writing, we have regained our sensory WHOLENESS, not on a national or cultural plane but on a cosmic plane. We have evoked a super-civilized, sub-primitive man.
-Marshall McLuhan
“
Life will be happier for the online individual because the people with whom one interacts most strongly will be selected more by commonality of interests and goals than by accidents of proximity.-JCR Licklider 1968
“Half of those young people polled say the
Internet alone helps them feel happier.
-MTV Study, August 2007
Velvet RevoluIon1989
ZapaIstas1994
WTO BaPle in SeaPle1999
UFPJ2004
Egypt2010
Occupy2011
age of digital revolutions
Our new environment compels commitment and participation. We have become irrevocably involved with, and responsible for, each other. -Marshall McLuhan
“http://www.firstpost.com
The way we currently expect people to think and act is in fact out of sync with reality..
How do we design for a non-linear, asynchronous, re-unified world?Q:
DESIGN
PRINCIPLES FOR A
POSTMODE
RN W
ORLD
Asynchronous Synergy
SensaIonal Awareness
Inherent Learning
DESIGN
PRINCIPLES FOR A
POSTMODE
RN W
ORLD
Sensational Awareness
1. Don’t be afraid of human experiences.2. Allow for sensational data input—especially
emotional data.3. Integrate sensational data with quantitative
data for deeper context and connections.
DESIGN
PRINCIPLES FOR A
POSTMODE
RN W
ORLD
Asynchronous Synergy
1. Assume a social world.2. Design for chronous and/or kairos, as
appropriate.3. Looks for deconstructed ways to sync.
DESIGN
PRINCIPLES FOR A
POSTMODE
RN W
ORLD
Inherent Learning
1. Look for data everywhere—from people and from things.
2. Think about a world beyond classification.3. Enable unique realizations and learning
(both user and system) through pattern recognition.
DESIGN
PRINCIPLES FOR A
POSTMODE
RN W
ORLD
Asynchronous Synergy
SensaIonal Awareness
Inherent Learning
Ask:As always, focus on the user.
Seek deeper context.
Embrace today’s postmodern reality.
QUESTIONS THOUGHTS COMMENTS?:
THX ;)Laura Porto StockwellVP, Experience Strategy, POPhttp://www.popagency.com@lauraporto
