the power and politics of blogs
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The power and politics of blogs
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A blog (a blend of the term web log) is a type of
website or part of a website. Blogs are usually
maintained by an individual with regular entries of
commentary, descriptions of events, or othermaterial such as graphics or video. Entries are
commonly displayed in reverse-chronological order.
Blog can also be used as a verb, meaning to
maintain or add content to a blog.
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Great bloggers speak with informed, personal authoritythrough an honest, lively voice. Their posts often engagereaders in a productive conversation through commentsposted to the blog.
To write a great blog, write about what you know yourpassion, well researched and reported. Employ the skillsof a news columnist, crafting a personal, first-personvoice that readers will find engaging, comfortable andhonest.
When you don't know something, do not be afraid to admitit. Great bloggers see their posts as the firstcomment in a conversation, rather than the final word onthat particular topic.
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Link out. That is, link to other blog posts. Not justblogs, but individual posts. This makes you visible to
other bloggers and to other blog readers. Comment on other peoples blogs. Particularly blogs
with subject matter similar to yours. In thecomment form, always type your name and yourblogs URL in the boxes provided this allowsanyone who reads your comment to click your nameand go to your blog, bringing more readers to you.
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A weblog is defined here as a web page with minimal
to no external editing,
providing on-line commentary, periodically updated
and presented in reverse
chronological order, with hyperlinks to other online
sources.
Blogs can function as personal diaries, technicaladvice columns, sports chat, celebrity gossip,
political commentary, or all of the above
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Personal blogs
News blogs Entertainment blogs
Corporate blogs
Opinion blogs
Political blogs
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In 1999 the number of blogs was estimated at under
fifty
At the end of 2000, estimates ranged into the
thousands
Less than three years later, such estimates range
from 2.4 million to 4.1 million
One study estimates that by 2005, over ten millionblogs will have been created
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Web site
CNN
New York
USA Today
Washington Post
Wall Street Journal
MSNBC
Time
Daily Kos
Instapundit
Little Green Footbal
Power Line
Talking Points Memo
Andrew Sullivan
Wonkette
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Blog Average
Media Average
Alexa ranking
26
97
281
292
435783
1918
4066
8242
10015
10514
10808
10858
10285
-----------------------------
9255.4
547.4
Reach per million
users (3 monthaverage)
20,030
6,250
3,260
2,840
2,1501,600
587
254
205
135
153
156
155
146
------------------------------
172.0
5248.3
Google Page Rank
(out of 10)
8
7
7
8
68
8
7
7
6
6
7
7
6
-----------------------------
6.57
7.23
Sources: alexa.com; Google Toolbar (accessed 20 January 2005)
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In the United States, businesses are starting to use blogs as
tool for promotional campaigns
advocates in both Iran and Iraq have adopted blogging as atechnique for registering dissent.
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Things to think about:
Blogs should provide a critical perspective on issues in the news. In
some ways, the blog is similar to op-ed writing.
The blog has emerged as a powerful platform for journalists to
provide context, analysis and interpretation, often including behind-the-scenes information that does not fit into the structure of atraditional news story.
Blogs, just like magazines, radio or television, can contain
journalism, but they may not. The content, rather than the platform,
defines whether or not it is a work of journalism.
Blogging can be seen as a new form of real-time reporting that does
not have the filtering or editing associated with established journalisticpractices
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Blogs are networked phenomena that rely on
hyperlinks.
Some blogs include lengthy commentaries
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Weblogs occupy an increasingly important place in American
politics.
Their influence presents a puzzle
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1) Blogging is politically important in large part
because it affects mainstream media, and helps set
the terms of political debate.
(2) Incoming links in the political blogosphere are
systematically skewed, as Clay Shirky and others have
argued of the blogosphere as a whole.
Late entrants into the political blogosphere can do
well in the political blogosphere as long as they are
interesting and attracted.
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3) Because of the systematic skewedness of thepolitical blogosphere, a few sites can provide arough index of what is going on in theblogosphere - interesting points of view on othersites will often percolate up to them as smallerblogs try to get big blogs to link to them, byinforming them of interesting stories. Thus, wemay expect that journalists and other media
types who read blogs will tend to all gravitatetowards a few big name bloggers as their way ofkeeping up with what is going on in theblogosphere as a whole.
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Now a days blogs are working as a national
power or national voice of a nation for every
country. It is a fair and open place for any
people to comment on any decision of
government or can share any good or
innovative idea. This is the open place for the
civilization where they can console about anymatter with the country executives, authors,
scientists, artists, players.