the power behind building a profitable prospecting pipeline
TRANSCRIPT
The Power Behind Building a Profitable Prospecting Pipeline
Billy MatthewsBusiness Development [email protected] 1
Top Marketing Strategic and Tactical ConcernsManaging Omni-Channel Marketing to Meet Marketing Goals
Strategic Client GoalsMinimize ongoing marketing infrastructure cost
Build corporate brand with unique and compelling content
Easily reach new and large audiences
Automate marketing using multiple channels
Tactical Client GoalsEasily manage relationships with multiple marketing vendors
Meet both quantity and quality lead volume goals
Meet ROI goals while cost of media keeps rising
Effectively integrate marketing systems to meet constantly changing business goals.
Solution OverviewPerformance Based, Automated Omni-Channel Marketing Solution
Scalable Client-Centric Pay-Per-Lead Model
for IT, Telecom, Financial and Marketing Verticals
Platform integrates proprietary Data Management, Demand, Verification and Delivery Systems
Automated Marketing incorporating Data Profiling, Nurturing andData Management to target and educate prospects usingomni-channels.
Direct Marketing and an Extensive Partner Network
are key elements of the acquisition engine
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Strategic Tactical
Rapid Access to Business
Buyers
Automated Multiple Channel
Marketing
Integrated Marketing Platform
Measurable ROI
Relationships Built On SuccessClients Using us for Profitable Growth
Overview of ProgramsBranding, Top of Funnel to Bottom of Funnel Needs
SalesConnect MarketingConnect
EmailConnect
Targeting of Decision Makers Utilizing Marketing Platform to Generate Sales Qualified Prospects.
Build a Large Pipeline of Prospects Promoting Your Brant to Accelerate Revenue
Send Targeted Emails to Our Community of Business Buyers
Audience 3M 10M 200K
Target by Demographic
Online Dashboard
Account Support
CRM Posting
Lead Scoring
Pricing Model CPL CPL CPMValue Added Service
@
Scalable Demand GenerationAutomated and Efficient way to Reach New Audiences
DEMANDSYSTEM
VALIDATIONSYSTEM
AUDIENCEACQUISITIONAudience includes demographic and behavioral profiles of targeted B2B decision makers to generate best prospects for clients
Dynamic system utilizing powerful analytics , nurturing interest , and data profiling to optimize marketing campaigns to meet your ROI goals
Lead scoring , data appending, real-time telemarketing and call analytics are part of powerful verification solution..
DELIVERYSYSTEMEasily and quickly integrate to all popular CRM systems as well as proprietary ones,multiple lead delivery , and easy mapping of fields.
The InsideUp AudienceDecision Makers Representing Diverse Roles and Companies
We Reach 10 Million B2B Decision Makers
Transportation/Logistics EducationFinancial Services HealthcareMedia/Entertainment/Publishing Wholesale/ManfacturingConsulting InsuranceRetail Construction/Gen. ContractingReal Estate Travel/HospitalityLegal Telecom/UtilitiesAdvertising/Marketing/PR AgricultureBiotech/Pharmaceuticals Information Services
C-Level VPDirector Manager
ITHRSalesOperationsMarketingFinance
DEPARTMENTROLE
INDUSTRIES
Demand SystemFulfillment of Demand Using Direct Marketing and Partner Network
Dynamic Marketing Partner SystemDirect Marketing System
DATA PROFILING
DATA MANAGEMENT
PLATFORMPARTNERSUPPORT
MARKETING AUTOMATION
Data Management — Continuous profile enhancement of 10 Million database of B2B decision makers and influencers.
Data Profiling — Predictive, behavior and demographic profiling to target best prospects for our clients.
Marketing Automation—Automated delivery of ads, emails and telemarketing to the most qualified prospect
Partner Support provides marketing materials, online training and multiple posting options.
Demand Publishing provides real time visibility, allocation, monetization and fulfillment by partners
DEMANDPUBLISHING
ONLINEEMAIL
TELEMARKETINGSYNDICATION
ORGANICMOBILE
Comprehensive Validation SystemIndustry Leading Validation Methodology
Verification of Critical Elements
Proprietary Lead Scoring — validation of critical elements
Appending of business data — using third-party sources to support verification
Real-time telemarketing support— live conversations to meet verification goals
Automated Verification— methods such as automated email and voice technologies.
Business Rules — comprehensive verification queues and statuses to support in-house marketing, and partner marketing.
Call Analytics — scoring of every telemarketing call to verify critical elements
QUALIFIED
ROLE
Behind the Scene Technology Powering Solution
Contact Information
Company Affiliation
Intent
Role
Qualified
Complete Lead Delivery SystemEasy, Fast Integration to Marketing Automation and CRM Systems
Get Up and Running Quickly — Setup and integration takes only minutes.
Multiple Lead Delivery — leads posted in real time to CRM, sent by email and downloaded from online dashboard
Data Mapping — easy mapping of demographic data or answers we collect to your system fields.
Comprehensive Support — easily integrate to all popular CRM systems as well as proprietary ones.
SUPPORTING ALL MAJOR AND PROPIETARY SYSTEMS
CLIENT INSIDEUP
How it Works You Tell Us What You Want, We Do the Heavy Lifting
AUDIENCE ACQUISTION
Set Budget
Select Targets
Confirm Pricing
Set Up CRM Post
Submit Content
VALIDATION
DEMAND SYSTEM DELIVERY
Client Spotlight Verizon Fleet Tracking SystemsTrack Record of Success Over Five Years
We promoted Verizon’s unique content assets to generate both top-of-funnel and bottom-of-funnel leads.
Increase Monthly Lead Demand volume by 450% in twelve months
Marketing Goals - met consistently 65% qualification rate
Comprehensive Promotion of Assets - case studies, ebooks, webinars, and whitepapers and while providing conversion tracking results for each asset
LANDINGPAGE
The Results are Undeniable
Value Added ServicesGet Fully Integrated Sales Conversions Features
AutomatedVerification
Branded VendorProfile
Easy CRM Integration
LeadNurturing
Live PhoneTransfer
Deal Creation &Syndication
Promote Your Brand and Benefit from Free Tools toIncrease Conversion
Standard with All Pay-Per-Lead Programs
Why Choose Us?Automated Marketing System. Performance Based. Scalable and Targeted.
We can scale to meet your demand generation goals
Leading edge marketing technology but pay-per-lead
Easy set up and integration
Extensive experience in meeting client marketing goals
Faster prospect engagement to fill your sales pipeline
The Power Behind Building a Profitable Prospecting Pipeline
Billy MatthewsBusiness Development [email protected] 15