The power of analytics and data

Sophie BuchananManager, Campaigns

This is your new car

(Psst: it’s a metaphor)

This is your new car

(Without analytics)

Data and analytics matter…• They help you know what you’ve achieved so far

• They help you understand why you’re getting results (or not)

• They tell you who is listening to you (and who isn’t)

• They give powerful, real time feedback on everything you do

• And best of all…many tools are completely free!

Google analytics

• Free & simple: just add the tracking code to your site

• You decide what actions you want to track

• Get reports on demand or at scheduled intervals

How many

Where from

Where else from

Where else else from

And so much more as well…• How long

– is your content what they expected?

• How deep– is your content meeting their needs?– do you need to elevate some pages and demote others?

• How often– do people visit once, or keep coming back?

Facebook insights

• Free with every ‘fan’ page – not profile

• Get reports on demand or at scheduled intervals

They like us! They really like us!

But who are they?

And what do they want?

It’s free, so you might as well use it…

• Check you’re reaching who you want to reach

• Dig deeper to find out when people are looking at your page, and time your posts accordingly

• Check which posts do best: text? images? video? questions?

• And if you can, advertise. It really does make a difference…

Appfigures

• Free and premium packages – free one does everything you’ll need

• Get developer to connect your app

Downloads…

Downloads … by date

Downloads … by date, with extras

A word from our sponsors…

• Start with Google Adwords & Facebook– they work!– they’re cheap!– you can do them yourself!– you can reach exactly who you want at a price

you can afford!– you can monitor performance hour by hour!

A world of data

and most of it free…