the power of consumers to drive social change
DESCRIPTION
Presentation made at the CCSR2011 conference in Ottawa. The purpose of this presentation was to get participants thinking about new ways of looking at large complex social problems.TRANSCRIPT
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The Power of Consumers to Drive Social Change: The Role of the individual at the intersection of business and social change
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Contributors
Gena Rotstein Dexterity Consulting
Stephanie MicheleSocialBling
Pamela Divinsky The Divinsky Group
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A New Model for Social Change Less Talk, More Action
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Working Together To Solve a ComplicatedSocial Issue THE PLAYERS
NGO’sBusiness
GovernmentIssue Experts
Social EnterpriseConcerned Citizens
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A Collaborative Experiment Ideas & Actions that can drive change
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LIVE Collective Action
1. Social Issue Exploration2. Break in to Groups 3. Finding Unity in Objection (30 min)4. Share Solution (5 min presentation)5. Exploration of real world execution (coaches vote)6. Live Voting
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Poverty Looking for solutions that engage
people across multi-dimensional platforms
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Poverty FactsAt a Glance
1. Qualifying income for family of four: $21,643
2. 10% of Canadians live in poverty; 20% of those are children;
2/3 are “working poor”
3. Too complex for one entity to tackle
4. Opportunity to marshal forces of public, private and NGO sectors
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The ManySides of Poverty
• Housing • Food and Fitness• Education• Working Life
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Housing Ensuring housing is not a cause of poverty
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Cause Housing costs create cycle of poverty
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Effect Unaffordable housing reinforces poverty
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Solution Housing can be way out of poverty
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Current StateOf Play Subsidy
Contributions that help break the cycle
AffordabilityAvailability of financial tools
Social Housing Enterprise
New market models
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Food and Fitness Wellbeing and Energy for Fighting Poverty
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Cause Food and Fitness is Expensive
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Effect Cost and lack of access increases poverty
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Solution Healthy Food/Fitness improves the chances of evolving out poverty
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Current StateOf Play
Food and Fitness ProgramsProgram Partnerships
and Sponsorship
Credits and Rewards Programs
Welfare Reform
Grass Root Community Planning and
DevelopmentPetitioning and Farming Advocacy
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Education Access, performance, possibilities
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Cause Poor education is condition of poverty
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Effect Poor neighborhoods have poor education
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Solution Education is a way out of poverty
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Current StateOf Play Scholarships
Provide scholarships for performance
MentorshipPartners for success
Social Education Enterprise
New market models
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Working Life New Jobs, New Possibilities
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Cause Employment conditions and standards
creates working poor conditions
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Effect Lack of opportunities for advancement
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Solution Gainful Employment breaks Cycle
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Current StateOf Play
GovernmentPolicies, Community, and
Employment Standards
Grass RootsCommunity Action
Corporate SectorNew market models
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LIVE Collective Action
1. Social Issue Exploration2. Break in to Groups 3. Finding Unity in Objection (30 min)4. Share Solution (5 min presentation)5. Exploration of real world execution (coaches vote)6. Live Voting