the power of data driven lean marketing - chris harding
TRANSCRIPT
The Power of Data Driven LEARN Marketing
OPPORTUNITIES EVERYWHERE
THE ONLINE WINNERS
THE ONLINE CONVERSATION
What does it mean?
•The BUSINESS• The BRAND• The ENGAGEMENT
3 BIG CHALLENGES
The MINDSET CHALLENGE
BRIDGING THE GAP
PROFIT
SALES
CUSTOMERS
CONVERSION
OPPORTUNITIES
MARKETING / SALES CHANNELS & CAMPAIGNS
COMPELLING VALUE PROPOSITION
CAPACITY & CAPABILITY
Success comes from bridging the GAP between the creative & the commercial
THINK RELEVANCY
Know your customer!!“The only sustainable competitive advantage is your organisation’s ability to learn faster than the competition.” (Peter Senge - MIT)
textDon’t Guess!
Learn from the data
ANALYSE YOUR CUSTOMER ENGAGEMENT
ASK SMARTER QUESTIONS?
What if we could
improve that by 1%?
THINK INTEGRATED MARKETING CAMPAIGNS
JOINED-UP THINKING to DRIVE BUSINESS PROGRESS
Tactical Improvements
ANDStrategic
Innovation
OPTIMISATION + INNOVATION
PERFORMANCE ENGAGEMENT
Intelligent Data Driven ListeningLearningInsightsAGILE dev
Innovation
Engagement
Competitive Advantage
Technical & Creative
Optimisation
Continuous Improvement
Thank You