the power of harnessing social media
DESCRIPTION
I was lucky enough to be invited to speak at swn festival about building communities and harnessing social media. These are the slides from the presentation.TRANSCRIPT
![Page 1: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/1.jpg)
harnessing the powerof social media ♥♥♥
mel kirksocial media consultant
![Page 2: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/2.jpg)
“Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio”
source: Wikipedia
![Page 3: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/3.jpg)
personal homepage
personal content creation
ability to add friends
ability to share and interact
FEATURES:
![Page 4: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/4.jpg)
+ =
![Page 5: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/5.jpg)
4mations.tv
![Page 6: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/6.jpg)
the reason i earn a wage...
![Page 7: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/7.jpg)
http://flickr.com/photos/redvers/532076662/
Things are changingTraditional media now has to keep upThe relationship between the producer and the consumer is changingPeople want things on demand in a format they request
![Page 8: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/8.jpg)
you can’t put your media out there
![Page 9: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/9.jpg)
and expect people to...
![Page 10: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/10.jpg)
http://www.flickr.com/photos/21684319@N04/
flock
![Page 11: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/11.jpg)
When communication is one way
![Page 12: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/12.jpg)
your users do this
![Page 13: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/13.jpg)
you need to...
![Page 14: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/14.jpg)
http://flickr.com/photos/betta_design/2200198472/
RESEARCH - know your marketknow where they hang out / how they communicateknow your product inside out
![Page 15: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/15.jpg)
find your advocates
![Page 16: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/16.jpg)
Not only will your users have an existing relationship of trust with themThey’ll have a further reach and influence
![Page 17: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/17.jpg)
(tools!)
Give them the tools to let them do word of mouth for youThis might be assets, support, briefs, insider information, stuff for competitions
![Page 18: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/18.jpg)
own blog
PREPARE TO GIVE UP POWER TO THE MASSESDECISIONS WILL BE JOINTLY MADEBE PREPARED FOR NEGATIVE COMMENTS - ADDRESS OPENLY
![Page 19: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/19.jpg)
Don’t go creating new community hubs if they already existContribute to the existing ones instead BECOME PART OF THE CONVERSATIONEMBRACE EXISTING COMMUNITIES
![Page 20: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/20.jpg)
don’t add features that aren’t wanted or needed
![Page 21: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/21.jpg)
tumbleweed
A FORUM WITH NO ACTIVITY IS WORSE THAN NO FORUM AT ALL
![Page 22: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/22.jpg)
http://www.flickr.com/photos/seeks2dream/2520279807/
Follow trailsWhat you go out there thinking your users want can often be different than how the site ends up - be prepared to make changes and to suit needse.g. multi-threading
![Page 23: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/23.jpg)
http://www.flickr.com/photos/cleversimon/
Listen to user feedback Incorporate in future releasesACTUALLY LISTEN
![Page 24: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/24.jpg)
personality and character are key
![Page 25: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/25.jpg)
Twitter’s FailWhale is a prime exampleCopy is just as important as design
![Page 26: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/26.jpg)
![Page 27: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/27.jpg)
![Page 28: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/28.jpg)
![Page 29: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/29.jpg)
![Page 30: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/30.jpg)
Ownership is keyLet users distribute content in the way they see fitYouTube - viral distribution - just be smart - video player watermarked etcCopy on the site - give them a sense of belonging
![Page 31: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/31.jpg)
Flickr do this beautifully - their copy is engaging and gives a real sense of belonging
![Page 32: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/32.jpg)
blog.4mations.tv
Twitter.com/4mations
Flickr.com/4mations
Facebook - Official 4mations Group
Youtube/user/4mationsTV
Animation forums
![Page 33: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/33.jpg)
so in summary...
![Page 34: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/34.jpg)
don’t
![Page 35: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/35.jpg)
![Page 36: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/36.jpg)
be sure to...
![Page 37: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/37.jpg)
research
RESEARCH
![Page 38: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/38.jpg)
http://www.flickr.com/photos/cleversimon/
![Page 39: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/39.jpg)
adapt
ADAPT
![Page 40: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/40.jpg)
embrace advocates
Embrace advocates
![Page 41: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/41.jpg)
and in return, you’ll get community...
![Page 42: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/42.jpg)
http://www.flickr.com/photos/ninakupenda81/
![Page 43: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/43.jpg)
![Page 44: The Power of Harnessing Social Media](https://reader034.vdocument.in/reader034/viewer/2022051818/54b73b424a795987518b46ac/html5/thumbnails/44.jpg)
mel kirkslides will be available on: slideshare
randommel.com