WHAT IS AN INFLUENCER?

• A trusted voice• A fresh perspective• An authority• Thought-leader• Expert in a subject

matter• A Celebrity• A way to engage with

your audience

WHY USE INFLUENCER MARKETING?

LEVERAGE INFLUENCERS’ EQUITY TO DELIVER CONTENT IN A UNIQUE WAY

HOW TO USE INFLUENCER MARKETING

Identify the Influencer Get to know the

Influencer Develop Content with a

Purpose Share With Influencers Monitor Influencers

IDENTIFY THE INFLUENCER• Follow industry social media• Ask colleagues who they

follow• Use search engines • Use Social Media Listening

Tools For example: Crimson Hexagon, Sysomos, Radian 6, etc.

•Who is talking about your brand•Who is talking about your competition•Who is talking about your industry

WhoWhat

Where When

& How

• Follow-them• Engage with them• Retweet• Comment

GET TO KNOW THE INFLUENCER

• Read their content • Watch their videos• Share

CONTENT WITH A PURPOSE

Identify the customers’ pain point

Identify where the audience is online

Research and understand the type of content the Influencer shares

Develop content that: Speaks to the pain point Is inline with the

Influencers message

SHARE WITH INFLUENCERS

Press releasePrivate Message via Social Media or emailOptimize the content for discoveryPay or contract Influencer

MONITOR INFLUENCERS

Are they sharing? What and how are they sharing?Share unique Influencer contentTrack progress against pre-determined key performance indicators (KPI)Determine if you want to continue

OPTIMIZE AND REPEAT

Identify

Get To Know

DevelopShare

Monitor