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Page 1: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies
Page 2: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

The Power of Knowledge

Page 3: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Definition

“Public Relations in the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization to with the public

Page 4: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Definition cont.

interest, and executes a program of action to earn public understanding and acceptance.”

American Association of Advertising Agencies

Page 5: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

PR Industry in India

Market Size Rs. 1200 - 1600 Crore

Growth Rate40 - 50 % Annum

Net margin 20 - 40 %

Ratio of PR/Ad Industry 8 %

Source: BS 13 July 2002

Page 6: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Where can I get information on

What to do?

How to do?

What to say?

How to say?

Page 7: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Requirement Analysis of PR

Scope

Role

Definition

Communications in PR

Internal & External PR

Page 8: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Requirement Analysis of PR

Employee Relations

Industrial Relations (strike/diss.)

Marketing (selling/problems at MKT)

Advertising (Publicity)

Corporate Image & Reputation

Page 9: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Requirement Analysis of PR

Corporate Communications

Sponsorship

Shareholder & Investor

Public Affairs

Issues Management

Page 10: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Requirement Analysis of PR

Promotion of Cause and Idea

Community

Government

Media Relations

Int. Public Relations

Page 11: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Requirement Analysis of PR

Risk Issues & Crisis Management

Feedback & Research

Ethics & Law

PR & Technology

PR Plan

Page 12: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Requirement Analysis of PR

Situation Analysis

Objectives

Strategies

Tactics

Evaluation

Page 13: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Organizations/Associations

Public Relations Society of India (PRSI)

International Public Relations Association (IPRA), (UK)

Institute of Public Relations (UK)

Page 14: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Organizations/Associations

Public Relations Society of America

International Committee of Public Relations Consultants Association

Council of Public Relations Firms

AEJMC/IPA

Page 15: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Leading Indian PR Agencies

Burson Marsteller

Genesis PR

Sampark Communications

Perfect Relations

IPAN

Page 16: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Leading Indian PR Agencies

Text 100

Corporate Voice Shandwick

LinOpinion

MelCole

Hansa Public Relations

Page 17: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Leading Indian PR Agencies

Ogilvy Public Relations Worldwide

Prism PR

Ritam Communications

Dean Piele

Abacus

Page 18: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

PUBLIC RELATIONS RESOURCES

Top US PR Agencies

(Independent Group)

Burson-Marsteller (WPP)

Porter Novelli (Omnicon)

Ogilvy Public Relations Worldwide (WPP)

Page 19: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Definition

Events as occurrences designed to communicate particular message to

target audience.

Philip Kotler

Page 20: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Market for EM

Market Size - 150 Cr.

Growth Rate - 50%

GR is expected more than 50%

Page 21: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Event Category

Cricket

Olympic

Music

Film/Television

Fests

Page 22: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Event Category

Hot Air Ballooning

Expedition

Motor Sports

Go-karts

Classic Polo

Page 23: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Event Category

Polo

Golf

Hero Cup

Hockey

Tennis

Page 24: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Event Category

Horse Racing

Football

Squash

World Cup Chess, Cricket, Football

Exhibition

Page 25: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Event Category

Kite Festivals

Navratri Festivals

Fairs/Festivals

Special Launches

Special Derby

Page 26: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Event Category

Celebrity

Birthday

Marriage

University/College Annual Day

National Day

Page 27: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Event Category

Rural Festival & Celebration

Major Festival (list of Holidays)

Trade Fair of India

Sonepur Fair

Pushkar Fair

Page 28: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Requirement Analysis

Clients

Event/Services

Location

Promotion/Presence/PR

Finance/Marketing

Page 29: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Requirement Analysis

Production

Political Environment

Technology

Competitors Information

Event Evaluation

Page 30: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Requirement Analysis

Target Audience

Media

PERT/CPM

List of Problems

SWOT

Page 31: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Product

Tyres

Cigarettes

Shoes

Soft Drinks

Liquor

Page 32: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Product

Automobiles

Motor Bikes

Banks

Pharmaceuticals

Page 33: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Event Oraganiser

Uni Rapport Events

Wizcra33ft

Fountainhead

Power productions

A Media Promotions

Page 34: The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies

EVENT MANAGEMENT RESOURCE

Event Oraganiser

Stagekraft

Music Craft

Pineapple Club

Tropical Showflakes

Media Entertainment Pvt. Ltd.


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