the power of location information for mobile

®

OGC

The Power of Location Information for Mobile

Presentation at MWC2014

George Percivall

OGC Chief Engineer

[email protected]

@percivall

26 February 2014

© 2014 Open Geospatial Consortium

mailto:[email protected]

OGC®

Power of Location

• “Location targeting is holy grail for marketers”– Sir Martin Sorrell, WPP CEO, MWC 2011

• By measuring the entropy of each individual’s trajectory, we find a 93% potential predictability in user mobility – Limits of Predictability in Human Mobility, Science 2010

• 1st law of geography: "Everything is related to everything else, but near things are more related than distant things.” – Waldo Tobler


OGC®

OGC Urban IoT Testbed Concept

• “Spatial Intelligence Architecture for Smart Cities” as a vendor-neutral best practice for any city

• Seamless integration of – GIS, Imaging, Augmented Reality,

3D modeling, sensor networks, GPS, IoT, and location services

• Interoperability testing of multiple implementations using an open framework

• Market opportunities through innovations in open standards


CityGML graphic source; Thomas Kolbe, Berlin TU

OGC®


Innovations in Mobile StandardsWatch this video on OGC’s You Tube Channel:

http://www.youtube.com/watch?v=UUtFUGT3VaE&index=18&list=PLQsQNjNIDU862xKukmrpDkkjNI55syDGN

OGC®

OGC Standards for Mobile


• GeoPackage• OWS Context• ARML 2 • Open GeoSMS

• Points of Interest• 3D Visualization• IndoorGML• SensorThings

OGC®

GeoPackage and OWS Context for Mobile Geospatial Information

OWS:Context

<Extents><Services><Publisher><Styles>

<Description><…>

OGC Web Services

Source:

http://www.geopackage.org/


OGC®

Augmented RealityOGC ARML 2.0

Graphics from WikitudeSee ARML Standards Working Group

http://www.opengeospatial.org/projects/groups/arml2.0swgCopyright © 2014 Open Geospatial Consortium© 2014 Open Geospatial Consortium

http://www.opengeospatial.org/projects/groups/arml2.0swg

OGC®

OGC Open GeoSMS

http://maps.google.com/maps?q=25.041,121.521&GeoSMS

Participate in 11:00 am Open GeoSMS event. Come join the festivities to celebrate this important international standard!





OGC®

OGC Points of Interest

• POI Standard development– Began in W3C with OGC participation– OGC Standards Working Group formed to complete work

• Key Use Case– Authoritative source maintains PoIs (Starbucks maintains their PoIs)

– PoI Aggregators offer services (Google offers search on PoI

database)– Consolidators gather PoIs from Authoritative sources using OGC

PoI Spec


OGC®

OGC 3D Visualization

• OSM-3D W3DS in Google Earth


OGC®

OGC 3D Visualization for Mobile

• Fraunhofer’s X3DOM City Viewer in the Web browser and on mobile device


OGC®

CityGML - 3D Urban Models

Source; Thomas Kolbe, Berlin TU

• Urban Planning / Operations• Emergency Mgt / Response• Transportation / Routing / Logistics• Indoor navigation• Retail Site analysis• Sustainable / Green Communities• City Services Management• Noise abatement• Telecommunications placement• Many other uses…


www.3d-stadtmodell-berlin.de

OGC®

IndoorGML: Interoperability for indoor navigation

• Builds on existing International standards CityGML and IFC for Building Information Models.

Copyright © 2014 Open Geospatial Consortium© 2014 Open Geospatial Consortium

OGC®

Indoor Geo-Portal

Indoor mCommerce

Emergency Control

Services for handicapped persons

Cruise Ship

Hospital

Indoor LBS

Indoor SecurityIndoor Robot

IndoorGML

Copyright © 2014 Open Geospatial Consortium© 2014 Open Geospatial Consortium

http://upload.wikimedia.org/wikipedia/commons/e/eb/Handicapped_Accessible_sign.svg

http://upload.wikimedia.org/wikipedia/commons/e/eb/Handicapped_Accessible_sign.svg

OGC®

OGC SensorThings for IoT

• Builds on OGC Sensor Web Enablement (SWE) standards that are operational around the world

• Builds on Web protocols; easy-to-use RESTful style • OGC candidate standard for open access to IoT devices


http://ogc-iot.github.io/ogc-iot-api/datamodel.html

OGC®

16

The OGC at a Glance

Not-for-profit, international voluntary consensus standards organization; leading development of geospatial standards

• Founded in 1994.

• 470+ members and growing

• 40 standards

• Hundreds of product implementations

• Broad user community implementation worldwide

• Alliances and collaborative activities with SDO’s and professional associations


Africa, 3 Asia Pacific, 73

Europe 207

Middle East 7

North America 175

South America 4

OGC®

The OGC At A Glance

Not-for-profit, international voluntary consensus standards organization; leading development of geospatial standards

• Founded in 1994.

• 470+ members and growing

• 40 standards

• Hundreds of product implementations

• Broad user community implementation worldwide

• Alliances and collaborative activities with SDO’s and professional associations

Commercial41%

Government18%

NGO9%

Research7%

University24%

© 2014 Open Geospatial Consortium17

OGC®

Standards Development is not easy!

→ Requires understanding of differences

→ Requires cooperation on a global basis

→ Requires consensus by many organizations

→ Requires give and take

→ Requires certified, repeatable process


OGC®

… and does not exist in isolation Alliance Partners: Critical Resource for Advancing Standards

… and others http://www.opengeospatial.org/ogc/alliancepar

tners© 2014 Open Geospatial Consortium

OGC®

OGC’s Approach for Advancing Interoperability

• Interoperability Program - global, innovative, hands-on rapid prototyping and testing program designed to unite users and industry in accelerating interface development and validation, and the delivery of interoperability to the market

• Standards Program – Consensus standards process similar to other Industry consortia (World Wide Web Consortium, OMA etc.).

• Communications and Outreach Program – education and training, encourage take up of OGC specifications, business development, communications programs

• Compliance Program - allows organizations that implement an OGC standard to test their implementations with the mandatory elements of that standard

Rapid Interface

Development

Standards

Setting

Market

Adoption

Testing &

Certification


OGC®

What we need is

• A setting that aligns technology users and providers to work collaboratively

• An agile development environment to develop, test, and validate standards under marketplace conditions

• An effective way to share the costs of developing well-crafted standards that provide concrete foundations for future enterprise architectures

• A repeatable process for building & exercising private-public partnerships to– Accelerate development of emerging concepts– Rapidly demonstrate new mission capabilities– Drive global trends in technology and interoperability


Interoperability involving geographic data and services is easier said than done….

OGC®

OGC Interoperability Program

Global, innovative, hands-on rapid prototyping and testing program designed to unite users and industry in accelerating interface development and validation, and the delivery of interoperability to the market


Proven Process• Accelerate development,

testing, acceptance and refinement of standards & best practices

Effective Process• Align industry in advancing

standards in state-of-practice IT systems

Repeatable Process• Over 40 initiatives

successfully conducted using proven policies and procedures

Competitive Process• Regularly yielding a high-level

of industry participation and cooperation

Cost effective Process• For sharing expertise and cost

while gaining early marketplace insight and advantage

OGC®


Ingredients for Success

Interoperability

Collaboration

Fast Pace

Agile Developme

nt

International

Expertise

Common Requirement

s

Pooled Resource

s

OGC®

OGC Urban IoT Testbed Concept

• “Spatial Intelligence Architecture for Smart Cities” as a vendor-neutral best practice for any city

• Seamless integration of – GIS, Imaging, Augmented Reality,

3D modeling, sensor networks, GPS, IoT, and location services

• Interoperability testing of multiple implementations using an open framework

• Market opportunities through innovations in open standards


CityGML graphic source; Thomas Kolbe, Berlin TU

OGC®

Thank You

George [email protected]

@percivall


http://www.opengeospatial.org/ http://www.youtube.com/user/ogcvideo/videos

mailto:[email protected]

http://www.opengeospatial.org/

http://www.opengeospatial.org/

http://www.youtube.com/user/ogcvideo/videos

http://www.youtube.com/ogcvideo

the power of location information for mobile

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