The Power of MagazinesThe Power of Magazines

The Power of Magazines

Three key elements

Brand PowerThe consumer relationship with magazines

Magazines and RetailThe business case for magazines

Making magazines work harder in the retail environment

Working in Partnership to Grow the CategoryWhat can we do together

NatMag

Web Survey

Survey

Interactive

Understanding Women

IPC SouthBank

Total Market Report

Marketforce

Tesco Research

MarketforceSPA

Specialist Magazine Publishers

Jim Bilton

WassendenBrandlab

Promotional Effectiveness

MarketforceSPA

PPA Absorbing Media

PPA

Magazines in a Supermarket Economy

Jim Bilton

WassendenBrandlab

Magazines and the Independent Retailer

im Bilton

WassendenBrandlab

Magazines and the Multiple Retailer

Jim Bilton

WassendenBrandlab

Magazine Town Research

Jim Bilton

WassendenBrandlab

IPC Media Values

IPC Media

IGD UK Grocery Outlook 2007

IGD

Henley Centre Magazines into 2000

Henley Centre

Henley Centre Delivering Engagement

Henley Centre

Convenience What do shoppers want in‐store

IGD

ABC Reports

Marketforce

A Case for Magazines at Retail

Comag Time Warner US

Purchase Behaviour 2005

Frontline

Purchase Behaviour 2002

Frontline

Magazine Footfall

Dunhumby

Supermarket Cross Purchase

LMG Nectar

Marketforce Promotions

Marketforce

Sources Referenced

Brand Power

ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo

Magazines Make Peoplersquos Lives Better

The biggest celebritieshellipthe gossiphellipreal life stories

Cool Chic Sexy

The fastamp the furious

ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex

ldquoI read your articlehellip

Thanks for caringhellip ldquoTina Black Bolton

ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo

Rebecca Bennett

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

The Power of Magazines

Three key elements

Brand PowerThe consumer relationship with magazines

Magazines and RetailThe business case for magazines

Making magazines work harder in the retail environment

Working in Partnership to Grow the CategoryWhat can we do together

NatMag

Web Survey

Survey

Interactive

Understanding Women

IPC SouthBank

Total Market Report

Marketforce

Tesco Research

MarketforceSPA

Specialist Magazine Publishers

Jim Bilton

WassendenBrandlab

Promotional Effectiveness

MarketforceSPA

PPA Absorbing Media

PPA

Magazines in a Supermarket Economy

Jim Bilton

WassendenBrandlab

Magazines and the Independent Retailer

im Bilton

WassendenBrandlab

Magazines and the Multiple Retailer

Jim Bilton

WassendenBrandlab

Magazine Town Research

Jim Bilton

WassendenBrandlab

IPC Media Values

IPC Media

IGD UK Grocery Outlook 2007

IGD

Henley Centre Magazines into 2000

Henley Centre

Henley Centre Delivering Engagement

Henley Centre

Convenience What do shoppers want in‐store

IGD

ABC Reports

Marketforce

A Case for Magazines at Retail

Comag Time Warner US

Purchase Behaviour 2005

Frontline

Purchase Behaviour 2002

Frontline

Magazine Footfall

Dunhumby

Supermarket Cross Purchase

LMG Nectar

Marketforce Promotions

Marketforce

Sources Referenced

Brand Power

ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo

Magazines Make Peoplersquos Lives Better

The biggest celebritieshellipthe gossiphellipreal life stories

Cool Chic Sexy

The fastamp the furious

ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex

ldquoI read your articlehellip

Thanks for caringhellip ldquoTina Black Bolton

ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo

Rebecca Bennett

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

NatMag

Web Survey

Survey

Interactive

Understanding Women

IPC SouthBank

Total Market Report

Marketforce

Tesco Research

MarketforceSPA

Specialist Magazine Publishers

Jim Bilton

WassendenBrandlab

Promotional Effectiveness

MarketforceSPA

PPA Absorbing Media

PPA

Magazines in a Supermarket Economy

Jim Bilton

WassendenBrandlab

Magazines and the Independent Retailer

im Bilton

WassendenBrandlab

Magazines and the Multiple Retailer

Jim Bilton

WassendenBrandlab

Magazine Town Research

Jim Bilton

WassendenBrandlab

IPC Media Values

IPC Media

IGD UK Grocery Outlook 2007

IGD

Henley Centre Magazines into 2000

Henley Centre

Henley Centre Delivering Engagement

Henley Centre

Convenience What do shoppers want in‐store

IGD

ABC Reports

Marketforce

A Case for Magazines at Retail

Comag Time Warner US

Purchase Behaviour 2005

Frontline

Purchase Behaviour 2002

Frontline

Magazine Footfall

Dunhumby

Supermarket Cross Purchase

LMG Nectar

Marketforce Promotions

Marketforce

Sources Referenced

Brand Power

ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo

Magazines Make Peoplersquos Lives Better

The biggest celebritieshellipthe gossiphellipreal life stories

Cool Chic Sexy

The fastamp the furious

ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex

ldquoI read your articlehellip

Thanks for caringhellip ldquoTina Black Bolton

ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo

Rebecca Bennett

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

Brand Power

ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo

Magazines Make Peoplersquos Lives Better

The biggest celebritieshellipthe gossiphellipreal life stories

Cool Chic Sexy

The fastamp the furious

ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex

ldquoI read your articlehellip

Thanks for caringhellip ldquoTina Black Bolton

ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo

Rebecca Bennett

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo

Magazines Make Peoplersquos Lives Better

The biggest celebritieshellipthe gossiphellipreal life stories

Cool Chic Sexy

The fastamp the furious

ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex

ldquoI read your articlehellip

Thanks for caringhellip ldquoTina Black Bolton

ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo

Rebecca Bennett

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

The biggest celebritieshellipthe gossiphellipreal life stories

Cool Chic Sexy

The fastamp the furious

ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex

ldquoI read your articlehellip

Thanks for caringhellip ldquoTina Black Bolton

ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo

Rebecca Bennett

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

Cool Chic Sexy

The fastamp the furious

ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex

ldquoI read your articlehellip

Thanks for caringhellip ldquoTina Black Bolton

ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo

Rebecca Bennett

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

The fastamp the furious

ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex

ldquoI read your articlehellip

Thanks for caringhellip ldquoTina Black Bolton

ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo

Rebecca Bennett

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex

ldquoI read your articlehellip

Thanks for caringhellip ldquoTina Black Bolton

ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo

Rebecca Bennett

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

ldquoI read your articlehellip

Thanks for caringhellip ldquoTina Black Bolton

ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo

Rebecca Bennett

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo

Rebecca Bennett

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

ldquoAfter 150 job applications you

gave me the confidence boost I needed to get on

trackrdquoAnna Jakes London

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

The only safe tan is a fake tanhellipthanks for looking after us

Cath Kent

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

Jessica Stait

chose LIFE

ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

54 say that magazines

are a source of information they

trust

A trusted friendhellip

82 say that magazines are a useful source for ideas of what they should buy

67 say that they are more likely to buy a product or service endorsed by a magazine

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

Can still be attractive in tough trading times

bull Recession can work in favour of magazines in a ldquostay at homerdquo

culture if

we get the messaging rightbull

An inexpensive indulgencebull

On average read for two hours versus cinema costs of pound950 and theatre of

pound30 plus

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

Magazines and Retail

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

British shoppers spend pound16 billion on magazines

Consumers have a huge diversity of interests and passions

An equally diverse magazine market caters for these needs

85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK

80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these

78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)

A communications tool reaching new audiences

Drive online business

70

of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)

Magazines are the primary driver of online search

(RAMA rsquo07)

In over 70 of product categories magazine

advertising is the primary driver

of online purchase

(PPA Marketing lsquo08)

Our magazines drive shopper behaviour

6

13

14

22

24

35Magazines

TV

Newspapers

Web

Supplements

Radio

Advertising in this medium is helpful to guide buying

Source Absorbing Media 2002

Product launches in just 48 hours

Drive online business

70

of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)

Magazines are the primary driver of online search

(RAMA rsquo07)

In over 70 of product categories magazine

advertising is the primary driver

of online purchase

(PPA Marketing lsquo08)

Our magazines drive shopper behaviour

6

13

14

22

24

35Magazines

TV

Newspapers

Web

Supplements

Radio

Advertising in this medium is helpful to guide buying

Source Absorbing Media 2002

Product launches in just 48 hours

Our magazines drive shopper behaviour

6

13

14

22

24

35Magazines

TV

Newspapers

Web

Supplements

Radio

Advertising in this medium is helpful to guide buying

Source Absorbing Media 2002

Product launches in just 48 hours

Product launches in just 48 hours

419

of all Tesco shoppers buy into the magazine category

ndash higher than Chocolate Bars White Goods and Hardback Fiction

DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08

Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09

More people buy magazines than other non‐food

White Goods

01Chocolate Bars

353Hard Back Fiction

72

Magazines are the

key footfall driver for non‐food

Main shop ndash I am

doing most of my food and

grocery shopping for this

week during this visit to the

store

Top‐up shop ndash I am

picking up a few bits and

pieces for the household for

the next few days

I am just picking up

one or two items

in store (eg

lunchsnacksmagazines

paperscigarettes etc)

Other

() TotalTotal

Source Marketforce Promotional Effectiveness 2007

Almost a 13 of magazine shoppers

are just popping to the kiosk area(on a lunch time)

Magazines play an important role in top up shop

36

31

1

30

Main shop ndash I am

doing most of my food and

grocery shopping for this

week during this visit to the

store

Top‐up shop ndash I am

picking up a few bits and

pieces for the household for

the next few days

I am just picking up

one or two items

in store (eg

lunchsnacksmagazines

paperscigarettes etc)

Other

() TotalTotal

Source Marketforce Promotional Effectiveness 2007

Almost a 13 of magazine shoppers

are just popping to the kiosk area(on a lunch time)

Magazines play an important role in top up shop

36

31

1

30

Since the beginning of the year

whorsquos being buying magazines

hellip

48 of all shoppers

44 of all shoppers

41 of all shoppers

Source LMG Nectar Jan ndash June 09

Magazines are highly cross purchased with other front of store categorieshellip

High frequency and repeat purchase

38

14

30

8

2

() TotalTotal

Once a week or more

Once every couple of weeks

Once a month

Once every couple of months

Once every six months

Over a 13 are buying

magazines once a week

or more

Source Marketforce Promotional Effectiveness 2007

of respondents

Magazine shoppers felt that alongside

making the newsstand easier to

browse and navigate magazines

should

be front of store in Tesco Source Research Now Marketforce Online

Survey June 2009

Shoppers want a bigger area for magazines They want to see them front of store

Magazine shoppers are the most valuablehellip

138

110

83

70

42

165

40

60

80

100

120

140

160

Premium Standard Potential Uncommitted Lapsing Gone‐aways

Magazine purchasers over index as

being

Tescorsquos core Premium shoppers(high frequency high spend)

Source DunnHumby

June 2008 MAT

21

109

8 8

5 54 3 3

2 1 1 1 1

Magazin

es

Flow

ers

New

spapers

Gro

cerie

s

Soft d

rinks

Confe

ctionery

Lotte

ry T

ickets

Alco

holic d

rinks

Gre

etin

g ca

rds

Tobacco

Books

CD

sDVD

sGam

es

Ele

ctrical p

roducts

Outd

oor a

nd

leisu

re p

roducts

Sandw

iches

Magazines are the

most popular secondary purchase

in

supermarkets followed by flowers

Source PPA Project Newsstand 2006

hellipand they are also the most popular secondary purchase

Magazines and Retail

Is there a correlation between range and market share

Tesco ranges almost 700 titles Sainsburyrsquos and Asda

circa 500 titles

Tescorsquos share of the magazine market over indexes its share of the grocery markethellip

WHS stock over 2100 titles and have the highest share in thehigh street

Martin Retail Group stock over 900 titles and out perform the traditional convenience sector

Enhancing the Retail Experience

Magazines make the shopping experience more enjoyable

82 of shoppers say that they

enjoy the process of choosing

which magazine to buy

Survey Interactive May 2009

ldquoBecause the food shop is so

boring I like to look at the

magazines firstrdquo

Magazines and Retail

44

42

44

45

48 48

50

38

40

42

44

46

48

50

TOTAL YoungWomen

TVGuides

TradWeeklies

Home Int CelebWeeklies

Fashion ampLifestyle

Generally people spend 44 minutes browsing

Source Understanding Women IPC SouthBank

2005

Magazines make shopping more enjoyable

Survey Interactive May 2009

52 of respondents enjoyed shopping for magazines compared to

bull

39 in music amp DVDrsquosbull

49 in health and beautybull

37 in beers wines amp spirits

Magazines are essential for shopper satisfaction

44 of respondents would be lsquolikelyrsquo

or lsquovery likelyrsquo

to switch to an alternative

retailer if they could not find their favourite magazines

66 said they would go elsewhere

Survey Interactive 2009

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)

Source Promotional Effectiveness SPA 2007

The most enjoyable part of shoppinghellip

73 of respondents said that they bought

magazines lsquoon the spur of the moment ldquowhen

they catch my eyerdquo

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

of respondents

Magazine shoppers felt that alongside

making the newsstand easier to

browse and navigate magazines

should

be front of store in Tesco Source Research Now Marketforce Online

Survey June 2009

Shoppers want a bigger area for magazines They want to see them front of store

Magazine shoppers are the most valuablehellip

138

110

83

70

42

165

40

60

80

100

120

140

160

Premium Standard Potential Uncommitted Lapsing Gone‐aways

Magazine purchasers over index as

being

Tescorsquos core Premium shoppers(high frequency high spend)

Source DunnHumby

June 2008 MAT

21

109

8 8

5 54 3 3

2 1 1 1 1

Magazin

es

Flow

ers

New

spapers

Gro

cerie

s

Soft d

rinks

Confe

ctionery

Lotte

ry T

ickets

Alco

holic d

rinks

Gre

etin

g ca

rds

Tobacco

Books

CD

sDVD

sGam

es

Ele

ctrical p

roducts

Outd

oor a

nd

leisu

re p

roducts

Sandw

iches

Magazines are the

most popular secondary purchase

in

supermarkets followed by flowers

Source PPA Project Newsstand 2006

hellipand they are also the most popular secondary purchase

Magazines and Retail

Is there a correlation between range and market share

Tesco ranges almost 700 titles Sainsburyrsquos and Asda

circa 500 titles

Tescorsquos share of the magazine market over indexes its share of the grocery markethellip

WHS stock over 2100 titles and have the highest share in thehigh street

Martin Retail Group stock over 900 titles and out perform the traditional convenience sector

Enhancing the Retail Experience

Magazines make the shopping experience more enjoyable

82 of shoppers say that they

enjoy the process of choosing

which magazine to buy

Survey Interactive May 2009

ldquoBecause the food shop is so

boring I like to look at the

magazines firstrdquo

Magazines and Retail

44

42

44

45

48 48

50

38

40

42

44

46

48

50

TOTAL YoungWomen

TVGuides

TradWeeklies

Home Int CelebWeeklies

Fashion ampLifestyle

Generally people spend 44 minutes browsing

Source Understanding Women IPC SouthBank

2005

Magazines make shopping more enjoyable

Survey Interactive May 2009

52 of respondents enjoyed shopping for magazines compared to

bull

39 in music amp DVDrsquosbull

49 in health and beautybull

37 in beers wines amp spirits

Magazines are essential for shopper satisfaction

44 of respondents would be lsquolikelyrsquo

or lsquovery likelyrsquo

to switch to an alternative

retailer if they could not find their favourite magazines

66 said they would go elsewhere

Survey Interactive 2009

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)

Source Promotional Effectiveness SPA 2007

The most enjoyable part of shoppinghellip

73 of respondents said that they bought

magazines lsquoon the spur of the moment ldquowhen

they catch my eyerdquo

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

Magazine shoppers are the most valuablehellip

138

110

83

70

42

165

40

60

80

100

120

140

160

Premium Standard Potential Uncommitted Lapsing Gone‐aways

Magazine purchasers over index as

being

Tescorsquos core Premium shoppers(high frequency high spend)

Source DunnHumby

June 2008 MAT

21

109

8 8

5 54 3 3

2 1 1 1 1

Magazin

es

Flow

ers

New

spapers

Gro

cerie

s

Soft d

rinks

Confe

ctionery

Lotte

ry T

ickets

Alco

holic d

rinks

Gre

etin

g ca

rds

Tobacco

Books

CD

sDVD

sGam

es

Ele

ctrical p

roducts

Outd

oor a

nd

leisu

re p

roducts

Sandw

iches

Magazines are the

most popular secondary purchase

in

supermarkets followed by flowers

Source PPA Project Newsstand 2006

hellipand they are also the most popular secondary purchase

Magazines and Retail

Is there a correlation between range and market share

Tesco ranges almost 700 titles Sainsburyrsquos and Asda

circa 500 titles

Tescorsquos share of the magazine market over indexes its share of the grocery markethellip

WHS stock over 2100 titles and have the highest share in thehigh street

Martin Retail Group stock over 900 titles and out perform the traditional convenience sector

Enhancing the Retail Experience

Magazines make the shopping experience more enjoyable

82 of shoppers say that they

enjoy the process of choosing

which magazine to buy

Survey Interactive May 2009

ldquoBecause the food shop is so

boring I like to look at the

magazines firstrdquo

Magazines and Retail

44

42

44

45

48 48

50

38

40

42

44

46

48

50

TOTAL YoungWomen

TVGuides

TradWeeklies

Home Int CelebWeeklies

Fashion ampLifestyle

Generally people spend 44 minutes browsing

Source Understanding Women IPC SouthBank

2005

Magazines make shopping more enjoyable

Survey Interactive May 2009

52 of respondents enjoyed shopping for magazines compared to

bull

39 in music amp DVDrsquosbull

49 in health and beautybull

37 in beers wines amp spirits

Magazines are essential for shopper satisfaction

44 of respondents would be lsquolikelyrsquo

or lsquovery likelyrsquo

to switch to an alternative

retailer if they could not find their favourite magazines

66 said they would go elsewhere

Survey Interactive 2009

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)

Source Promotional Effectiveness SPA 2007

The most enjoyable part of shoppinghellip

73 of respondents said that they bought

magazines lsquoon the spur of the moment ldquowhen

they catch my eyerdquo

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

21

109

8 8

5 54 3 3

2 1 1 1 1

Magazin

es

Flow

ers

New

spapers

Gro

cerie

s

Soft d

rinks

Confe

ctionery

Lotte

ry T

ickets

Alco

holic d

rinks

Gre

etin

g ca

rds

Tobacco

Books

CD

sDVD

sGam

es

Ele

ctrical p

roducts

Outd

oor a

nd

leisu

re p

roducts

Sandw

iches

Magazines are the

most popular secondary purchase

in

supermarkets followed by flowers

Source PPA Project Newsstand 2006

hellipand they are also the most popular secondary purchase

Magazines and Retail

Is there a correlation between range and market share

Tesco ranges almost 700 titles Sainsburyrsquos and Asda

circa 500 titles

Tescorsquos share of the magazine market over indexes its share of the grocery markethellip

WHS stock over 2100 titles and have the highest share in thehigh street

Martin Retail Group stock over 900 titles and out perform the traditional convenience sector

Enhancing the Retail Experience

Magazines make the shopping experience more enjoyable

82 of shoppers say that they

enjoy the process of choosing

which magazine to buy

Survey Interactive May 2009

ldquoBecause the food shop is so

boring I like to look at the

magazines firstrdquo

Magazines and Retail

44

42

44

45

48 48

50

38

40

42

44

46

48

50

TOTAL YoungWomen

TVGuides

TradWeeklies

Home Int CelebWeeklies

Fashion ampLifestyle

Generally people spend 44 minutes browsing

Source Understanding Women IPC SouthBank

2005

Magazines make shopping more enjoyable

Survey Interactive May 2009

52 of respondents enjoyed shopping for magazines compared to

bull

39 in music amp DVDrsquosbull

49 in health and beautybull

37 in beers wines amp spirits

Magazines are essential for shopper satisfaction

44 of respondents would be lsquolikelyrsquo

or lsquovery likelyrsquo

to switch to an alternative

retailer if they could not find their favourite magazines

66 said they would go elsewhere

Survey Interactive 2009

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)

Source Promotional Effectiveness SPA 2007

The most enjoyable part of shoppinghellip

73 of respondents said that they bought

magazines lsquoon the spur of the moment ldquowhen

they catch my eyerdquo

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

Magazines and Retail

Is there a correlation between range and market share

Tesco ranges almost 700 titles Sainsburyrsquos and Asda

circa 500 titles

Tescorsquos share of the magazine market over indexes its share of the grocery markethellip

WHS stock over 2100 titles and have the highest share in thehigh street

Martin Retail Group stock over 900 titles and out perform the traditional convenience sector

Enhancing the Retail Experience

Magazines make the shopping experience more enjoyable

82 of shoppers say that they

enjoy the process of choosing

which magazine to buy

Survey Interactive May 2009

ldquoBecause the food shop is so

boring I like to look at the

magazines firstrdquo

Magazines and Retail

44

42

44

45

48 48

50

38

40

42

44

46

48

50

TOTAL YoungWomen

TVGuides

TradWeeklies

Home Int CelebWeeklies

Fashion ampLifestyle

Generally people spend 44 minutes browsing

Source Understanding Women IPC SouthBank

2005

Magazines make shopping more enjoyable

Survey Interactive May 2009

52 of respondents enjoyed shopping for magazines compared to

bull

39 in music amp DVDrsquosbull

49 in health and beautybull

37 in beers wines amp spirits

Magazines are essential for shopper satisfaction

44 of respondents would be lsquolikelyrsquo

or lsquovery likelyrsquo

to switch to an alternative

retailer if they could not find their favourite magazines

66 said they would go elsewhere

Survey Interactive 2009

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)

Source Promotional Effectiveness SPA 2007

The most enjoyable part of shoppinghellip

73 of respondents said that they bought

magazines lsquoon the spur of the moment ldquowhen

they catch my eyerdquo

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

Enhancing the Retail Experience

Magazines make the shopping experience more enjoyable

82 of shoppers say that they

enjoy the process of choosing

which magazine to buy

Survey Interactive May 2009

ldquoBecause the food shop is so

boring I like to look at the

magazines firstrdquo

Magazines and Retail

44

42

44

45

48 48

50

38

40

42

44

46

48

50

TOTAL YoungWomen

TVGuides

TradWeeklies

Home Int CelebWeeklies

Fashion ampLifestyle

Generally people spend 44 minutes browsing

Source Understanding Women IPC SouthBank

2005

Magazines make shopping more enjoyable

Survey Interactive May 2009

52 of respondents enjoyed shopping for magazines compared to

bull

39 in music amp DVDrsquosbull

49 in health and beautybull

37 in beers wines amp spirits

Magazines are essential for shopper satisfaction

44 of respondents would be lsquolikelyrsquo

or lsquovery likelyrsquo

to switch to an alternative

retailer if they could not find their favourite magazines

66 said they would go elsewhere

Survey Interactive 2009

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)

Source Promotional Effectiveness SPA 2007

The most enjoyable part of shoppinghellip

73 of respondents said that they bought

magazines lsquoon the spur of the moment ldquowhen

they catch my eyerdquo

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

Magazines make the shopping experience more enjoyable

82 of shoppers say that they

enjoy the process of choosing

which magazine to buy

Survey Interactive May 2009

ldquoBecause the food shop is so

boring I like to look at the

magazines firstrdquo

Magazines and Retail

44

42

44

45

48 48

50

38

40

42

44

46

48

50

TOTAL YoungWomen

TVGuides

TradWeeklies

Home Int CelebWeeklies

Fashion ampLifestyle

Generally people spend 44 minutes browsing

Source Understanding Women IPC SouthBank

2005

Magazines make shopping more enjoyable

Survey Interactive May 2009

52 of respondents enjoyed shopping for magazines compared to

bull

39 in music amp DVDrsquosbull

49 in health and beautybull

37 in beers wines amp spirits

Magazines are essential for shopper satisfaction

44 of respondents would be lsquolikelyrsquo

or lsquovery likelyrsquo

to switch to an alternative

retailer if they could not find their favourite magazines

66 said they would go elsewhere

Survey Interactive 2009

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)

Source Promotional Effectiveness SPA 2007

The most enjoyable part of shoppinghellip

73 of respondents said that they bought

magazines lsquoon the spur of the moment ldquowhen

they catch my eyerdquo

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

Magazines and Retail

44

42

44

45

48 48

50

38

40

42

44

46

48

50

TOTAL YoungWomen

TVGuides

TradWeeklies

Home Int CelebWeeklies

Fashion ampLifestyle

Generally people spend 44 minutes browsing

Source Understanding Women IPC SouthBank

2005

Magazines make shopping more enjoyable

Survey Interactive May 2009

52 of respondents enjoyed shopping for magazines compared to

bull

39 in music amp DVDrsquosbull

49 in health and beautybull

37 in beers wines amp spirits

Magazines are essential for shopper satisfaction

44 of respondents would be lsquolikelyrsquo

or lsquovery likelyrsquo

to switch to an alternative

retailer if they could not find their favourite magazines

66 said they would go elsewhere

Survey Interactive 2009

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)

Source Promotional Effectiveness SPA 2007

The most enjoyable part of shoppinghellip

73 of respondents said that they bought

magazines lsquoon the spur of the moment ldquowhen

they catch my eyerdquo

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

Magazines make shopping more enjoyable

Survey Interactive May 2009

52 of respondents enjoyed shopping for magazines compared to

bull

39 in music amp DVDrsquosbull

49 in health and beautybull

37 in beers wines amp spirits

Magazines are essential for shopper satisfaction

44 of respondents would be lsquolikelyrsquo

or lsquovery likelyrsquo

to switch to an alternative

retailer if they could not find their favourite magazines

66 said they would go elsewhere

Survey Interactive 2009

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)

Source Promotional Effectiveness SPA 2007

The most enjoyable part of shoppinghellip

73 of respondents said that they bought

magazines lsquoon the spur of the moment ldquowhen

they catch my eyerdquo

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

Magazines are essential for shopper satisfaction

44 of respondents would be lsquolikelyrsquo

or lsquovery likelyrsquo

to switch to an alternative

retailer if they could not find their favourite magazines

66 said they would go elsewhere

Survey Interactive 2009

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)

Source Promotional Effectiveness SPA 2007

The most enjoyable part of shoppinghellip

73 of respondents said that they bought

magazines lsquoon the spur of the moment ldquowhen

they catch my eyerdquo

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoy

Shopping There

Magazines 63

Bakery 49

Music DVD 48

Books 46

Fresh fruit amp vegetables 42

Health amp beauty 41

Beers Wines amp Spirits 36

Deli Take-Away counters 36

Fresh meat amp poultry 31

Frozen food 24

Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)

Source Promotional Effectiveness SPA 2007

The most enjoyable part of shoppinghellip

73 of respondents said that they bought

magazines lsquoon the spur of the moment ldquowhen

they catch my eyerdquo

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

Enhancing the Retail Experience

Endorsing product choice

Magazine brands edit choice

for the consumer

Products and services endorsed by trusted brands can increase

response rates by over 100

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

Communicate key messages to 85 of the population

Share customer research ndash co‐fund new research

Cross‐sell and up‐sell more than any other category

Help you champion magazines inside your business

Driving forward our shared goals

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines

The Power of MagazinesThe Power of Magazines

• The Power of Magazines
• The Power of Magazines
• Slide Number 3
• Brand Power
• ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• A trusted friendhellip
• Can still be attractive in tough trading times
• Magazines and Retail
• British shoppers spend pound16 billion on magazines
• A communications tool reaching new audiences
• Drive online business
• Our magazines drive shopper behaviour
• Slide Number 23
• More people buy magazines than other non-food
• Magazines play an important role in top up shop
• Magazines are highly cross purchased with other front of store categorieshellip
• High frequency and repeat purchase
• Slide Number 28
• Magazine shoppers are the most valuablehellip
• hellipand they are also the most popular secondary purchase
• Magazines and Retail
• Enhancing the Retail Experience
• Slide Number 33
• Magazines and Retail
• Magazines make shopping more enjoyable
• Magazines are essential for shopper satisfaction
• Slide Number 37
• Enhancing the Retail Experience
• Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
• The Power of Magazines