the power of market analytics - esri · the power of market analytics carlien stadhouders esri...
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The Power of Market Analytics
Carlien Stadhouders
Esri Commercial Business Development
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We are experiencing a titanic shift in the balance of power
between businesses and their customers
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Empowered by Data
Expect to be Understood
No Patience for Noise
No Patience for Bad Experiences
The Empowered Consumer
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Data is coming from
everywhere and
everything
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Where can I best service
my customer
Where is the best potential for lockers or
pick up points?
What other services can I offer where?
Connecting customers and Behaviors
Everywhere
❖Know Customers
❖Relevant Offers
❖Create Value in Every Transaction
❖Seamless Experiences Across ChannelsWhere do my
best customers travel and
work?
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Strategic Vehicle
Simple Apps
Understand the importance of content
Advanced Spatial Analytics
Collaboration through Maps
Best in
ClassCompanies
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Strategic vehicleMarket Development lifecycle
• Market Expansion
• Targeted Marketing
• Customer Analysis
• Forecasting
• Gap Analysis
• Suitability & Site Analysis
• Customer Segmentation and
Profiling
• Product Mix / Allocation
• Cannibalization Analysis
• Operational Monitoring
• Risk Assessment
• Year / Month to Date
Reporting
• Market Performance Monitoring
• Market Comparison
• Competitor Analysis
• Site / Market Benchmarking
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Simple AppsThe right app for the right persona
Dashboards
Story Maps
Social MediaViewer AppsDesign Apps
Business Apps
Field Apps ArcGIS
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Market Landscape Site Analysis
Exec Review App
Site Collector App
Portfolio PerformanceCustomer Insight Analysis
Simple Apps For market
Analytics
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Using your own data as a starting point…….. Combined with other
sources
Customers/Prospects
Competition
Catchment Areas
Market Potential
Hazards
Networks
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New and Emerging
Data sources
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Advanced Spatial
Analytics- 3D
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Advanced Spatial Analytics
Time & Space
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Advanced Spatial Analytics
Realtime
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Advanced Spatial Analytics
Insights
Insights: Exploratory Analysis and Visualization
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Collaboration through
Maps
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