the power of observation
TRANSCRIPT
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STARTUP SUPERPOWERSThe power of observation
Superhero secret mission / raquel lopez-chicheri ©[email protected] Barrera (@abarrera)
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Too many distractions
Child protest / Adrian Sommeling ©
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8 tweets/minute
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8 tweets/minute
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Texting Out! / Tim Tadder ©
Surrounded by technology
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Salvador / Janos Guljas ©
War
ps o
ur
pers
pect
ive
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Warp Speed / Claus Puhlmann ©
PLAYING CATCH UP
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Startups are HARD
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Oh start-‐up land!!
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Startup fire?
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More like this…
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Memory Drift / Luigi Saria ©
Requires lots of thinking
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Lean thinking aid
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500px Life / The Photo Fiend ©
Research
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Listening & understanding
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Be Still / Lizzy Gadd ©
Reflect
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I'm late / I'm late / For a very important date. / No time to say "Hello, Goodbye". / I'm late, I'm late, I'm late.
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Observing / Jack Gray ©
The powers of
OBSERVATION
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Why don’t I like this guy?
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Mars / Yana Peneva ©
Not magic
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It’s a muscle
————— / DEREK HEISLER ©
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Do i look fat darling / Steven Ward ©
Kind of stunted
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Kyudo - きゅうどう / Francis Maraj ©
Requires FULL ATTENTION
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Overwhelmed / Roman and Alina Kostenko ©
Multitasking is a myth
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Observation critical for startups
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Child protest / Adrian Sommeling ©
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Child protest / Adrian Sommeling ©
INATS
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Child protest / Adrian Sommeling ©
It’s Not About Technology STUPID
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Cabela’s / Jake Olson Studios ©
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AIKIDO/ Roy Katalan ©
Cultivating your powers
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Mantra Himalaya / Jkboy Jatenipat ©
Walking exercise
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Walking in the city / Hanson Mao ©
Shops
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{ Last Day of Summer } / Thai Hoa Pham ©
PEOPLE
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daydreamer / bob van den berg ©
Seasons
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Journey to Nirvana / Anis Shaikh ©
People exercise
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Almost closed / Kimhwan SEOULIST ©
Public transport observation
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Mile Enders / Sven Loach ©
What can you tell me?
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- / rinatus (rinatus) ©
Sit down for coffee
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shopping / Andy Kennelly ©
CONSUMER BEHAVIOR: The mall
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Zara case
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Follow Your Dreams / Xaris Kouzis ©
Pizza case
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Interview mode
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Bored II / Stanislav Novak ©
shut up
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Listening… / Gianluca Mantovani ©
Listen
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“Listening… / Gianluca Mantovani ©
Listen
There's a lot of difference between listening and hearing
G.K. Chesterton
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“Listening… / Gianluca Mantovani ©
Listen
Most people do not listen with the intent to understand; they listen with the intent to reply.
Stephen R. Covey
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Leer entre líneas. / Axel Alvarado Chávez ©
Observe speech: Read between the lines
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Difficult… / KnikmanAV - Hans Knikman ©
WHAT?
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The Color of Contrast / Joel Santos ©
Steps to
observation
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#1 Non awareness
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chill time / Mike Kremer ©
#2 Past awareness
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#3 Delayed awareness
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#4 Awareness
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A Wonderful Dinner / Carl Fredrik Melle ©
#5 Constant awareness
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Homemade Hero / J.J. Taylor ©
CONCLUSIONS
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Child protest / Adrian Sommeling ©
Powerful
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Mars / Yana Peneva ©
Not magic
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Can be trained
————— / DEREK HEISLER ©
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The Color of Contrast / Joel Santos ©
Takes time