the power of referral marketing on social | social media week 2015
TRANSCRIPT
Chief Marketing Officer The Humber Group/MobilottoGames.com@matthewelijaho
Experience:General ElectricReebok/Adidas InternationalSpendsetter MarketingDigitas/Publicis Groupe
Speaker:Matthew Osofisan
Highlights: Launched 2014 15,000 players Over 250,000 plays to date Winnings over N25M
#SMWLuckyNumbers
Referral Incentive One Sided – the sharer get’s something in return for
sharing
Two-sided – Both the sharer and their friend get rewarded
Content Giveaways
$20 Off Loyalty Points
Discounts Donations/Charity
Coupons Free Gifts