the power of retweeting
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The Power of Retweeting. I’m Brian Halligan . Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @ KippBodnar. I’m Brian Halligan . Nice to meet you. I wrote The B2B Social Media Book . amzn.to/b2bsm2. # ReTweeting. I’m a dork. We’ve got a a Problem. 73% of CEOs - PowerPoint PPT PresentationTRANSCRIPT
The Power of Retweeting
I’m Brian Halligan.Nice to meet you.
@KippBodnar
I’m Kipp Bodnar.Nice to meet you.
I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
I wrote The B2B Social Media Book.
#ReTweeting
I’m a dork.
We’ve got a a Problem.
73% of CEOs
don’t believe
marketers drive
revenue.91
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
Your opportunity, to shine.
Leads fix the problem.
1Tweet
Form
Landing Page
How Leads Happen On Twitter
Lead
ReTweet CTABlog Post
Landing Page
Bio Link CTAProduct
PageLanding Page
3 MUST-HAVES FOR TWITTER MARKETINGSUCCESS
3
Tweeting: Get people to connect with you.
2 ReTweeting: Get people to share your stuff.
Integration: Twitter as part of your overall marketing plan.
1
60% of the sales
cycle is over – before a
buyer talks to your
salesperson.91
CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
Twitter Account = Company Name
Follow. Friend. Connect. With People.
Twitter.com/Search
Hootsuite.com
Hashtags Explained
@KippBodnar
“” Tweet This!
#ReTweeting
Prospects don’t care about your products. They want solutions to their problems.
The shelf life of a social media link is 3 hours.
BITLY, 9/2011
@KippBodnar
“” Tweet This!
#ReTweeting
Publishing and sharing content on Twitter is the single biggest lever to increase lead generation.
THE
10-4-1 RULELinks to third-party articles
Links to company blog posts
Link to a company landing page
Get people to share your stuff.
Closed Millions In Sales From Online LeadsROI – 2800%!
How to Get More Retweets
Source: Dan Zarrella
How to Get More Retweets
Source: Dan Zarrella
@KippBodnar
Create awesome content and reduce the friction around sharing it.
“” Tweet This!
#SXB2BSM
Integrating Twitter.
Twitter Sharing Button
Twitter Follow Button
Embed Tweets
3
Tweeting: Get people to connect with you.
2 ReTweeting: Get people to share your stuff.
Integration: Twitter as part of your overall marketing plan.
1
Prove the CEO
Wrong
You’re the Star
THANK YOU
I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
We wrote The B2B Social Media Book.