The Power of Social Media

Creating an Effective Online Presence for Your Tealightful Business

Presented by

Jennifer Fong

http://www.JenFongSpeaks.com

@JenFongSpeaks

Download Today’s Slides

http://JenFongSpeaks.com/Tealightful

Why I Got Started With Social Media

Today’s Topics

• Introduction to Social Media for Your Business

• Differences Between Social Media for Personal Use and Business Use

• How to Get Started with Social Media

• Time Management

• Social Media Tools

• Do’s and Don’ts of Social Media

What is Social Media?

Social media is a collection of online tools that help us communicate with

others, such as...

What Can Social Media Do for My Business?

• Find more prospects

• Provide better customer service

• Build your reorder business

• Get more referrals

• Get plugged in to Tealightful!

Make a Plan First!

• WHAT is your goal?

• WHO do you want to reach?

• WHEN do you have time to use social media?

• WHERE is your target market online?

• HOW will I connect with my market and reach my goals?

Social Media Time Management

• Define your goal

• Plan activities to reach that goal

• Decide how much time you’ll spend

• Set your timer

• ONLY do those activities you’ve planned during your work time online

Social Media Tools

• Facebook - People you know in real life

• Pinterest – People with similar interests

• Twitter - Entrepreneurs

• LinkedIn - Business contacts

• YouTube - Videos

• Blogs - Value-driven content and conversations

Which Tool Should I Use?

• Start with Facebook

• Largest social network in the United States

• Expected to hit 1 billion users by August

• Great place to connect with your warm market

• Perfect place to follow up with customers

• Tealightful has a Facebook Page

Facebook Terminology

• Profile – A personal account on Facebook

• Page – A business presence on Facebook

• Group – A community on Facebook built around a specific topic; can be private

Start with a Profile –

the best place to build relationships!

Getting Your Profile Ready for Business

• Optimize your Profile (Click “Update Info”)

• Photo

• Description

• List your Business on your About page

• Link to your Consultant Website

• Your job title should link to your Facebook Page

Getting Your Profile Ready for Business (con’t)

• Clean it up!

• Review your Likes

• Remove inappropriate photos

• Review Page and Group Memberships

• Review your Privacy Settings

• Get your Facebook URL at http://www.facebook.com/username

Social Media for Personal and Business Use

Personal Use

• Friends and family exclusively

• Private profile

• Share whatever is accepted within your circle

• Express your opinions freely

Business Use

•Friends, family, customers, prospects

•Public profile

•Share some personal information

•Share resources your business contacts will value

•Everything you share reflects on your business, other consultants, and your company

Status Updates on Your PROFILE

• Share what you’re doing

• Share resources and links

• Provide content related to product

• Talk about your business as it relates to YOU

• Don’t ask people to spend money

• Talk about your interests

• Comment on what others are doing

• Be a friendly human being

What Should I Post? • If your goal is to increase sales…

• Recipes

• Interesting uses for tea (i.e. dyeing clothes, satchets)

• Staying healthy with tea

• If your goal is to sponsor…

• Tips for choosing a home based business

• Advantages of running your own business

• How to work at home with kids

Sample Profile Status Updates Appropriate

• I’m staying cool with this Berry Infused Green Tea Spritzer recipe! (link)

• Congratulations to Sue on her brand new Tealightful business!

• Can’t wait to party with Jane Smith and her friends tonight!

• Look at this beautiful tea gift basket I made!

• Zero calorie Rooibos tea is popular with athletes because it is sugar free, calorie free, and contains minerals and antioxidants!

Inappropriate

•Planning a BBQ? Here are some great loose teas for your iced tea! (link)

•Want to try some new tea flavors for free? Book a party with me (link)

•I have 3 slots left. Who wants to have a party? Message me!

•If you need extra money, try Tealightful. Click here for more info. (link)

•Tealightful is having a sale! Shop Now! (link)

What Do I Do Where?

Profile Posts

• Get to know people

• Share links and resources

• Talk about your business as it relates to YOU

• Comment on people’s posts

• Ask questions

• Celebrate

“Opt-in” Posts (i.e. Email Newsletter, Facebook Page)

•Provide resources

•Highlight products and sales

•Share business events

•Promote the opportunity

Tealightful on Facebook

Don’t Reinvent the Wheel!

Social Media Etiquette

• Build relationships first

• Post appropriately and be nice

• Don’t ask people to spend money through your profile

• Use your photo and real name

• Don’t overdo the games and apps

• Avoid self-promotion on Tealightful’s Facebook Page

More Resources for You

• http://jenfongspeaks.com/Tealightful

• This presentation

• Helpful resources

• Free articles

Thank You!

Jennifer Fong Direct Sales & Social Media

Consultant and Speaker

Blog: http://jenfongspeaks.com

Facebook: http://facebook.com/jenniferfong

Twitter: http://twitter.com/jenfongspeaks