the power of social networking for women
DESCRIPTION
TORONTO, ON, CANADA – July 30, 2009 – So how important are Social Networks to women? According to 36% of women who participated in a recent research study; they would give up chocolate, their Pradas, or their Mother-in-Law before they gave up their Social Networks. We’re not so sure what that says about their Mother-in-Laws but brand managers for Prada and chocolate companies should pay attention!ShesConnected Multimedia, a Social Media Advertising Agency who also own and operate www.shesconnected.com a Social Network for women just released a comprehensive research report on how women in the United States and Canada are using Social Networks.TRANSCRIPT
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36% of Womenwould give up…
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or their
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or their
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before givingup their
Social Networks
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Who we are…
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Social Network for
Women
Social MediaAgency
Blog & Twitter
Network
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The Power ofSocial Networking
For Women
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a peak inside
the research report
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whoare
they?
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theyare
gettingolder
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53%are over40 yearsof age
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23% have an advanced degree…
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36%are
self employed
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so whatare they
doing online?
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They spend a lot of
time online
48% belong to 4 or more
SocialNetworks
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they start and join a
lot of groups
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why they join Social Networks
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as the classic slogan for
Oldsmobile goes…“This is not
your father’s Oldsmobile”
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…the juxtaposition for today is, “This is not your teenager’s
Social Network”
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or her
daughter’s
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today women are the driving force on Social
Networks
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putting together the
pieces…
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key findings from our study…
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• Women are one of the fastest growing segments on Social Networks with 53% of online women use Social Networks at least weekly. We believe this trend will continue for the foreseeable future
• The adoption of Social Networks by older women is especially strong. The largest age group in our core user survey was women over 50 years of age
• Over a third report they are in business for themselves. They spend a significant amount of time online each day with 49% reporting they spend 1 – 2 hours per day for personal use and 48% reporting they spend 5 or more hours per day online for work
• They belong to multiple Social Networks with 48% reporting they belong to four or more Social Networks
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• The top 5 reasons they belong to Social Networks are:- Network professionally- Stay up-to-date with friends- Stay up-to-date with groups they belong to- Promote their business- Research products or services
• They visit Social Networks frequently with 59% visiting Social Networking sites multiple times per day, 14% reporting at least once per day, and 14% reporting several times per week
• They are highly engaged and comfortable with the technology. The most popular activities are:
- Viewing video- Reading blogs- Posting photos- Writing in blogs- Posting comments
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• The have a lot of connections/friends with 83% reporting they have 50 or more connections or friends
• They join and/or start a large number of groups with 28% reporting they belong to more than 10 groups, with business related groups being the most popular group they join or start
• Safeguarding personal privacy is the number one concern for women using Social Networks
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http://shesconnectedmultimedia.com/download_research.php
To download your FREE copy of The Power of Social Networking for
Women Research Report, go to…
Mark GrindelandCEOShesConnected Multimediawww.shesconnected.comwww.shesconnectedmultimedia.com