the power of story in attraction design
TRANSCRIPT
- 1. T H E P O W E R O F S T O RY I N AT T R A C T I O N D E S I G N S H A W N M C C O Y, J R A
- 2. W H AT D O E S S T O RY M E A N ?
- 3. Great attractions feature the same components found in great stories
- 4. ENVIRONMENTS NARRATIVE GREAT STORIES HAVE INTERESTING CHARACTERS What are the components of a great story?
- 5. ENVIRONMENTS NARRATIVE INTERESTING CHARACTERS What are the components of a great story?
- 6. INTERESTING ENVIRONMENTS NARRATIVE CHARACTERS What are the components of a great story?
- 7. ENVIRONMENTS A BEGINNING, A MIDDLE AND AN END CHARACTERS What are the components of a great story?
- 8. ENVIRONMENTS NARRATIVE CHARACTERS What are the components of a great story?
- 9. W H AT P O W E R D O E S S T O RY H AV E ?
- 10. Stories have the power to make you care about characters
- 11. Which archaeologist would you want to have a beer with?
- 12. this guy?
- 13. or this guy?
- 14. probably Dr. Jones (because you know his story)
- 15. What if you found out that Dr. Howard Carter actually discovered King Tuts tomb?
- 16. Youd probably want to hear that story also
- 17. Stories have the power to make you care about content
- 18. Would you look at this chair for more than 10 seconds if you saw it in a museum?
- 19. What if you found out that this was the chair that Abraham Lincoln sat upon when he was assassinated?
- 20. That story makes this chair much more interesting
- 21. Stories have the power to make attractions more memorable
- 22. S T O RY T E L L I N G M E D I U M S
- 23. Attraction designers have a lot of mediums through which they can tell stories
- 24. T H E M E D A R C H I T E C T U R E
- 25. E N V I R O N M E N TA L G R A P H I C S
- 26. E X H I B I T S
- 27. I M M E R S I V E E N V I R O N M E N T S
- 28. M E D I A
- 29. R I D E S
- 30. S H O W S
- 31. Stories have the power to make attractions more memorable (really?)
- 32. NO STORY no story
- 33. story
- 34. U S E S VA R I O U S S T O RY T E L L I N G M E D I U M S
- 35. T O I M M E R S E G U E S T S I N A S T O RY
- 36. Great attractions provide time and space for a story to evolve, allowing guests the opportunity to understand and care
- 37. NO STORY W H I C H I S M O R E M E M O R A B L E ?
- 38. Intellectual Property vs. New Stories (To IP, or not IP)
- 39. R ATAT O U I L L E : T H E A D V E N T U R E
- 40. G R E AT R I D E B A S E D U P O N A G R E AT I P
- 41. M Y S T I C M A N O R
- 42. S I M I L A R R I D E , N O P R E - E X S I T I N G I P
- 43. E Q U A L LY E N G A G I N G G R E AT S T O RY G R E AT T E C H N I Q U E S
- 44. The most memorable experiences immerse you in the story with all of your senses
- 45. W I Z A R D I N G W O R L D O F H A R RY P O T T E R
- 46. Audiences have had over 17 years to become familiar with the stories, characters and environments of Harry Potter since the first book was published in 1997
- 47. 7 BOOKS
- 48. 8 MOVIES
- 49. Universal Studios used a variety of techniques to completely immerse guests within the world of Harry Potter
- 50. E N V I R O N M E N T S G U E S T I N T E R A C T I O N R I D E SS P E C I A L E F F E C T S
- 51. F O O D & D R I N K
- 52. S H O W S
- 53. O N E - O F - A - K I N D AT T R A C T I O N S
- 54. To bring a story that once..
- 55. O N LY E X I S T E D O N A PA G E
- 56. NO STORY to life
- 57. S T O RY I S C O M P R I S E D O F : C H A R A C T E R S + E N V I R O N M E N T + N A R R AT I V E K E Y M E S S A G E S S T O R I E S H AV E T H E P O W E R : C A R E A B O U T C H A R A C T E R S + C O N T E N T B E S T AT T R A C T I O N S : I M M E R S E A U D I E N C E S B Y E N G A G I N G A L L S E N S E S A G O O D S T O RY N E E D S : T I M E A N D S PA C E T O E V O LV E I N T E L L E C T U A L P R O P E R T Y: N I C E B U T N O T N E C E S S I T Y
- 58. T H E P O W E R O F S T O RY I N AT T R A C T I O N D E S I G N S H A W N M C C O Y, J R A T H A N K Y O U !