the power of storytelling to engage talent

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The power of stories

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Post on 06-Apr-2017

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Page 1: The Power of Storytelling to Engage Talent

The power of stories

Page 2: The Power of Storytelling to Engage Talent

Stories build following

Page 3: The Power of Storytelling to Engage Talent

Stories (re)build reputations

Page 4: The Power of Storytelling to Engage Talent

Stories build pictures

Page 5: The Power of Storytelling to Engage Talent
Page 6: The Power of Storytelling to Engage Talent
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The reputations of organisations are

founded on stories (whether you like

them or not)

Page 8: The Power of Storytelling to Engage Talent

Expensive Virtually Pointless

Page 9: The Power of Storytelling to Engage Talent

x22Stories are memorable

Page 10: The Power of Storytelling to Engage Talent

Stories are persuasive

Page 11: The Power of Storytelling to Engage Talent

Stories are the norm

Page 12: The Power of Storytelling to Engage Talent

What makes a good story?

Idea + Emotion To inspire an action

Start a conversation?Change a perception?

Build an affinity?

Page 13: The Power of Storytelling to Engage Talent

Think stories, not simply role models

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Which industries make the best storytellers?

1. Charities2. Retail3. FMCG – food/soft drinks4. Restaurants/Food Chains5. Telecoms/Tech6. Social Media 7. FMCG – cosmetics, toiletries8. Airlines9. Political Parties10. Alcohol11. Financial Services12. Utilities

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PANTS = People Are Now The Story

Organisations have an endless source of stories…

Page 16: The Power of Storytelling to Engage Talent

Build a narrativethat is honest and authentic,

and avoids platitudes

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Use evidence and outcomes

Page 19: The Power of Storytelling to Engage Talent

Find the everyday, inspiring stories that show (and

debate) the opportunities

and challenges, and build affirmation

Page 20: The Power of Storytelling to Engage Talent

Helen’s Story

Alex’s Story Jamie’s Story Nicola’s StoryAlison’s Story

Page 21: The Power of Storytelling to Engage Talent

Finding the stories

Communications TeamEmployee Networks

Nominated ColleaguesManagers

Awards and Recognition

Page 22: The Power of Storytelling to Engage Talent

Encourage advocacy

that extends, educates

and inspires

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Advocacy is empowering…• Speaking at events• Taking responsibility • Sharing with friends and former colleagues• Learning new skills• Connecting with colleagues and managers• Working for a cause…

Page 25: The Power of Storytelling to Engage Talent