the power of the brand vs power of key words
DESCRIPTION
This is my individual presentation for E-commerceTRANSCRIPT
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NameShelly Dolabaille
ID #04783743
CourseInformation Communication Tech & E-Commerce
Individual Presentation
Search Engine Optimization… the power of key words vs the
power of the brand
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What is search engine optimization?
• Search engine optimization involves achieving the highest position or ranking practical in the natural or organic listings on the search engine results pages after a specific combination of keywords (or key phrase) has been typed in
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What is search engine marketing?
• Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through the use of paid placement, contextual advertising and paid inclusion
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TRIVIA
How do business sites generate over half of new transactions?
(a) A Dancing Monkey(b) Pina Colada coupons(c) A nun with a gun(d) Through Search Engines
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• In the online world, is it possible that the power of the brand may not be enough to lure customers to websites
Through Search engines
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The Power of the Brand
The Power of SEO/ Key
words
VS
BATTLE OF THE DAY
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Search: Car
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What is the reason for this?
• Domain Authority can be achieved through size, quality, age, structure and inbound links of the site.
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Search: House
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Search: Smart phone
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Which company would you consider when purchasing a car?
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The power of PLACEMENT
• Where your business ranks in search engine results, has a direct impact on e-commerce
• In the online world, the power of key words on a website, over rules the power of the brand