the power of video
DESCRIPTION
Cisco SVP Carlos Dominguez says video is being integrated into all part of our lives rather it be advertising. TelePresence, talking to family or meeting online with global colleagues.TRANSCRIPT
MYOBSERVATIONS
And How To LEVERAGETechnology !
Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO
Our Changing
World
Wednesday, April 21, 2010
VIDEOis the Killer App
Wednesday, April 21, 2010
1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20152000
Source: Cisco VNI
2014
By 201490% of all consumer internet traffic and HALF of all mobile traffic will be
VIDEO
Wednesday, April 21, 2010
Defining Video
Any Content, Anytime, Anywhere On Any Device
HDTV Mobile PC Tablet
PERSONAL
Video Applications
Non-Realtime
User Generated
Wednesday, April 21, 2010
Wednesday, April 21, 2010
Personal Video
‣ Portal for Talent & Ideas
‣ Vast Amount of Content
‣ Educational Portal
‣ Languages
‣ Dance
‣ Math
‣ Entertainment
Wednesday, April 21, 2010
Khan AcademyOnline Video Education for Everyone
Founder Salman Khan (former Investment Banker)Started out by helping his niece with math
900+ videos on YouTube covering basic arithmetic to chemistry
All courses are freeAccessed on demand at a student’s own pace
Wednesday, April 21, 2010
The Search for GollumUnofficial Prequel to Lord of the Rings
✦ 40 minute independent film
✦ Non commercial production by volunteer film maker and Tolkien fans
✦ Produced solely for viewing over the web
✦ 3 M+ Viewers
✦ Inexpensive
Wednesday, April 21, 2010
‣ Teenager from Nebraska playsfictional Fred Figglehornin a weekly YouTube series
‣ The “Fred” channel launches in 2005
‣ First YouTube channel to hit 1 million subscribers
‣ Some of his video’s have 7M+ views
American Idol 9th season premiere 30 million viewers
Lost 6th season premiere12 million viewers
The Top 3 Most Watched Web SeriesJanuary 2010
Rank Title True Reach View Count Sample
1 Fred 2,471,955
2 Happy Tree Friends 17,697,316
3 Deca TV 13,151,356
Wednesday, April 21, 2010
Wednesday, April 21, 2010
Personal Video (User Generated)
Wednesday, April 21, 2010
Defining Video
Any Content, Anytime, Anywhere On Any Device
HDTV Mobile PC Tablet
PERSONAL BRANDED
Video Applications
Non-Realtime
COMMUNICATIONS
RealtimeWednesday, April 21, 2010
*Business Video Study, Cisco Systems, November 2008
Who’s Using Business Video
‣ Video has doubled from two years ago‣ Education sector has the highest current percentage of video traffic‣ Video is expected to double gain one year from now‣Manufacturing expects the sharpest increase over the next two years
0
7.5
15.0
22.5
30.0
Finance ManufacturingRetail Education Other
Two Years AgoLast Year
CurrentExpected in One YearExpected in Two Years
Wednesday, April 21, 2010
“This is a dream come true.” - BusinessWeek
Work: Cisco TelePresence Transforming the Way Business Gets Done
“The Best of 2006”
“You forget there’s any technology going on between you and the people you’re meeting with.” - Gartner
Wednesday, April 21, 2010
15
December Company Meeting:
Entirely Virtual 6 locations:
‣Canada, Israel, United Kingdom, North Carolina, Texas and live in San Jose, CA
‣11,000+ watching
Virtual Company MeetingsWednesday, April 21, 2010
Wednesday, April 21, 2010
Cisco TelePreseneLaunched in October 2006
712 units deployed
150 cities
5,000 weekly meetings
350,000+ Meetings to date
Used 67% or 6-7 hours of a 10-hour day
Saved $260M in travel costs
Run it all with 8 people
550 customers worldwideWednesday, April 21, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Virtual Presenter
18Wednesday, April 21, 2010
COMMUNICATIONS
Video Applications
CONSUMER
Wednesday, April 21, 2010
COMMUNICATIONS
Video Applications
CONSUMER
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
In 5 years our primary mode of communications will be via video.
Business Travel will be 50 - 75% Less
User Generated Video Will be Common in Business
Video will enable more collaboration and innovation.
21
My PredictionWednesday, April 21, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22
Are You a Nowist?
‣ Embracing Change
‣ Search For New Technology
‣ Experiment
‣ Learn
‣ Leverage
Wednesday, April 21, 2010
Carlos Dominguezcarlosdominguez.cisco.com
http://twitter.com/carlosdominguez
Facebook: carlosdominguez
Wednesday, April 21, 2010