THE POWER OF VISUAL CONTENT: 3 TYPES TO IMPLEMENT TODAY
Digital Dealer Conference & Exposition
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WILL SCOTT
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LET’S GET
VISUAL
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INFOGRAPHICS
FTW!
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@w2scott / @searchinfluence / #DD18
COMPLEXS
IMP
LE
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SO WHAT MAKESA
GOOD INFOGRAPHIC?
IMPRESSIVE,
INTERESTING
STATS
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VISUALLY
APPEALING
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AN ELEMENT OF
USEFULNESS
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CASE STUDY:
NEW ORLEANS TOURISM
MARKETING CORPORATION
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• WEBSITE VISITORS SPENDING MORE
TIME ON WEBSITE
• SHARED MORE THAN 700 TIMES ON
FACEBOOK & TWITTER
• RECEIVED MORE THAN 6,000 VIEWS IN
FIRST WEEK
THE SEXY
CAR PHOTO
@searchinfluence @w2scott #DD18
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998 PINS
191 LIKES
58 LIKES
1 SHARE
6 COMMENTS
@w2scott / @searchinfluence / #DD18
@w2scott / @searchinfluence / #DD18
GET CREATIVE
MILEAGEFA
MIL
Y
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OTHER
CREATIVE
IDEAS
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@w2scott / @searchinfluence / #DD18
VIDEO KILLED
THE RADIO STAR
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47% GROWTH
IN ONLINE
VIDEO
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THE WALK
AROUND
108,595 VIEWS
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8,332 VIEWS
JUST PLAIN FUN
6,452 VIEWS
@w2scott / @searchinfluence / #DD18
@w2scott / @searchinfluence / #DD18
OPTIMIZE VIDEOS
ON YOUTUBE
• YOUTUBE VIDEO TITLES SHOW
UP IN SEARCH RESULTS
• THE VIDEO DESCRIPTION ACTS
AS THE META-DESCRIPTION,
SUMMARIZING THE VIDEO IN A
KEYWORD-RICH WAY
• TAGS ARE KEYWORDS THAT
ALLOW THE VIDEO TO BE MORE
SEARCHABLE
@w2scott / @searchinfluence / #DD18
MAKE YOUR
CONTENT STICKY
WE’RE DISTRACTED
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YES, WE’RE
EVEN USING
SOCIAL MEDIA
IN THE
BATHROOM
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VISUAL
CONTENT
GETS
DISTRACTED
PEOPLE
TALKING
@w2scott / @searchinfluence / #DD18
419 LIKES
36 COMMENTS
143 SHARES
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PAY TO
PLAY
PROMOTED
CONTENT GETS
YOUR MESSAGE
IN FRONT OF
YOUR AUDIENCE
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5,480 PAID REACH
387 LIKES
26 COMMENTS
18 SHARES
@w2scott / @searchinfluence / #DD18
6,244 PAID REACH
284 LIKES
6 COMMENTS
30 SHARES
IN THE
MARKET
FOR A NEW
CAR?
WE KNOW
WHAT YOU
LIKE
@w2scott / @searchinfluence / #DD18
TIPS TO REMEMBER:
• INFOGRAPHICS CAN ENGAGE
CUSTOMERS
• LEVERAGE THOSE SEXY CAR
PHOTOS
• JUMP ON THE VIDEO TREND
• CUT THROUGH THE DISTRACTION
• PAY TO PLAY
@w2scott / @searchinfluence / #DD18
THANK YOU!WILL SCOTT
Digital Dealer Conference & Exposition
Search Influence
@w2scott