PowerPoint Presentation

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WHAT DO CATS HAVE TO DOWITH A MARKETING CAMPAIGN?

@MATT_SILTALAhttp://www.huffingtonpost.com/2014/09/11/schenectady-student-cat-photo_n_5806764.html

You all may remember this viral image of a High School Senior who submitted his own personal photo of him and his cat for his senior yearbook. The photo went viral after his school denied him from using the picture and he tried getting a Petition signed so that his school would allow him to use the picture. The INTERNET LOVES CATS

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LET ME TELL YOU ASTORY ABOUT OUR CATS.

@MATT_SILTALAMovie: Princess Bride3

It all started with this single infographic100,000+ Social SharesThousandsOf Links BuiltThousandsOf $$$ generated

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eBookMotion GraphicSlide Share

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The InteractivePurriodic Table of Internet Cats

And then there was

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THE RESULTS WEREINCONCIEVABLE!

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The ResultsPurriodic Table of Internet Cats

All the references on Twitter, FB etc showing OUR branding and how awesome it is ...

@MATT_SILTALABIG NAMES WITH BIG FOLLOWERS TWEETING IT OUT8

The ResultsPurriodic Table of Internet Cats

All the references on Twitter, FB etc showing OUR branding and how awesome it is ...

@MATT_SILTALAEven cats featured on the table were tweeting it out9

The ResultsPurriodic Table of Internet Cats

All the references on Twitter, FB etc showing OUR branding and how awesome it is ...

Even dog lovers liked it

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The ResultsPurriodic Table of Internet Cats

All the references on Twitter, FB etc showing OUR branding and how awesome it is ...

But thats not all

@MATT_SILTALAdrive home the point why we do this ---- ie brand mentions ... talking about keywords relevant to your business (interactive, infographic all related to Brand Avalaunch Media)11

The ResultsPurriodic Table of Internet Cats

All the references on Twitter, FB etc showing OUR branding and how awesome it is ...

@MATT_SILTALAdrive home the point why we do this ---- ie brand mentions ... talking about keywords relevant to your business (interactive, infographic all related to Brand Avalaunch Media)12

Our interactive table outperformed Friskies "list" because ours was more visual.

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DONT PUT YOUR LOGOONLY IN THE CORNER MAXIMIZE THE VISIBILITYOF YOUR BRANDING

@MATT_SILTALANobody puts baby in a corner? But with your logo, you definitely want it in the corner.

Dirty Dancing14

LOGO

LOGOLOGOTastefully addyour logo

@MATT_SILTALATastefully add your logo without going full Nascar on it.15

LINKS + BRANDING + KEYWORDS=IMPROVED RANK & RELEVANCYFOR EXACTLY WHAT YOU OFFER

@MATT_SILTALAthose references .... links + Branding (avalaunch media) + keywords like interactive graphic = helping us rank and be relevant for EXACTLY what we offer ...

Ferris Buellers Day Off

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SO, WHY DOESTHIS WORK?

@MATT_SILTALAMovie: WarGames17

HERES THE SCIENCE

@MATT_SILTALAMovie: Back to the Future18

Of info submitted to the brain is visual90%60,000xImages processfaster than text

of people respond to visual information over plain text40%

@MATT_SILTALAMovie: Gremlins19

Videos on landing pages increase page conversions rates by90%94% MOREPosts with visuals getpage visits and engagement than those withoutof consumers are more likely to click on a business whose image appear in search results60%

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THE TREND IS GOING VISUAL

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JOIN THE CLUBAND GET VISUAL WITHYOUR CONTENT MARKETING

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VISUAL CONTENT

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VISUAL CONTENTIS THE BAIT

@MATT_SILTALAMovie: E.T.24

200,000,000Users257 MINUTES/MONTHAvg. time spent on Instagram60 MILLIONPhotos uploaded every day20 BILLIONTotal shared photos1.2 BILLIONLikes per day70%Of users check Instagram daily

Going Visual OnInstagram

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70,000,000Users14.2 MINUTES/MONTHAvg. time spent on Pinterest80% OF PINSAre repins (Best image size: 600 x 800)80%Of users are female78 CENTS IN SALES/PINOn average. Up 25% since 201210 MILLIONU.S. monthly unique visitors(Faster than any independent site in history)

Going Visual OnPinterest

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Social Media is going visualPurriodic Table of Internet CatsOn Pinterest, you can create: How-tos, recipes, checklists, and more.Going Visual OnPinterest

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Social Media is going visualPurriodic Table of Internet Cats

and Twitters Tweet button on brands product pages.62%61%59%42%

Of brandshave Pin It buttonsOf brandshave Tweet buttonsOf brandshave Like buttonsOf brandshave Google+ buttonsPinterests Pin It button is thenew Top Gun and has now overtaken Facebooks Like button

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1,317,000,000Users20 MINUTES/DAYAvg. time spent on Facebook350 MILLIONPhotos uploaded every day4.5 BILLIONLikes per day144 MILLIONFriend requests per day10 BILLIONSent messages per day

1,317,000,000Users20 MINUTES/DAYAvg. time spent on Facebook350 MILLIONPhotos uploaded every day4.5 BILLIONLikes per day144 MILLIONFriend requests per day10 BILLIONSent messages per day

Going Visual OnFacebook

@MATT_SILTALAhttp://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/#.VCnNGSldUhQ These are the new stats source29

Going Visual OnFacebook

Cover Photo: 851 x 315Profile Photo: 160 x 160Shared Photos: 403 x 403Facebook Page Post Images: 960 x 960Link previews: 90 x 90Ad image size: 100 x 72Sponsored Story Images: 194 x 139Milestone or Highlighted Post: 843 x 403

@MATT_SILTALAhttp://timelinedimensions.com/timeline-dimensions-infographic/ -- verification source of these measurements 30

645,750,000Users12:51 MINUTES/DAYAvg. time spent on Twitter500+ MILLIONTweets everyday2.1 BILLIONTwitter search engine queries (per day)60%Of users are on mobile208 FOLLOWERSPer user (on average)

Going Visual OnTwitter

@MATT_SILTALAWendys and Oreos31

300,000,000Users7 MINUTES/MONTHAvg. time spent on Google+1.5 BILLIONPhotos uploaded every week20 MILLIONMobile monthly users33% OVERALLGrowth per year56% GROWTHIn usage for member(Ages 45-54)

Going Visual OnGoogle+

@MATT_SILTALAhttp://expandedramblings.com/index.php/google-plus-statistics/2/#.VCnXFildUhQ verification of these stats

326 BillionPhotos uploaded each monthPhotos & Images getMore Interactionthan other contentMore Sharesthan linksMore Likes50% 10x7x

Insert Weird Science Image ofWyatt and Gary scanning imagesTo create Lisa

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WHIP YOURCONTENT MARKETINGPLAN INTO SHAPEWITH THESE TIPS

@MATT_SILTALAMovie: Indiana Jones34

STAND OUT AMONGSTTHE CROWD BY

@MATT_SILTALAMovie: Ferris Beullers Day Off35

CREATING CONTENT SO GOOD THAT ITMAKES THEM THINK, ILL BE BACK.

@MATT_SILTALAMovie: The Terminator36

BECOME A BETTERWRITER

@MATT_SILTALAMovie: Stand By Me37

SEE WHAT THEBUZZ IS ABOUT

@MATT_SILTALAMovie: Back to the Future Part 238

LEVERAGE WHATYOUVE GOT

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GIVE THEM A WINDOWINTO YOUR INNERWORKINGS

@MATT_SILTALAMovie: Star Wars Empire Strikes Back40

NEWSJACK

@MATT_SILTALAMovie: Broadcast News James L. Brooks film with William Hurt41

THINK LIKEA JOURNALIST

@MATT_SILTALAMovie: Where The Buffalo Roam Bill Murray as famous journalist and writer Hunter S. Thompson.

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TRANSFORM CONTENT YOU ALREADY HAVEBlog postsNew ReleasesLinkbait articlesInfographicsVideoPodcastsImages/MemesWhite PapersPower PointsRepurpose successful content you already have into:

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BRANDS HAVE CAUGHT ONAND BECOME CONTENT MARKETERS

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EVEN CELEBRITIES HAVE BECOMEBRILLIANT CONTENT MARKETERS

John Oliver has questions for the Miss America Scholarship Fund

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Case Study Jewish Boston

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Case Study Jewish Boston 20,000 page views Over 450 shares (info-graphic) 5,000 app downloads Featured in The New York Times Featured in The Bostinno Whole Foods Tweets @JewishBoston

@MATT_SILTALANot only did the New York Times and the Bostinno publish information on the cocktail infographic, but also, Whole Foods tweeted about it! Here are some other important numbers:20,000 page views for Passover pages5,000 app downloadscontent viewed over 13,000 times3,700 content downloadsinfographic shared over 450 times

47 Hubspot Pocket PowToon BuzzSumo Newsle Pushover & IFTTT Swayy Talkwalker CanvaPin AlertsCOOL TOOLS

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InstagramVinePintrestFacebookTwitter

REMEMBER, THE TREND IS GOINGVISUAL DONT BE LEFT BEHIND.

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