VolunteerMatch Best Practice Network Presents:

The Power of WHY:The Key to Uniting Employees Around Your Company Vision

Featuring:

Stephanie StaidleFounder,The Right Brain Entrepreneur

Facilitator:

Tess SrebroMarketing Manager

VolunteerMatch@tsrebro

solutions.volunteermatch.org

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Visions RevealedTHE POWER OF

The Key to Uniting Employees Around Your Company Vision

Stephanie StaidleMA, LCAT, ATR-BC

“Why Use What’s Left?”

DOING

MINDSET

VerbalLogical

Detail-orientedFactualAnalytic

FormulaicCritical

Reality-Based

VisualEmotive

Big PicturedCreativeSpatialIntuitive

ImaginationRisk-Taking

SOCIETY IS A LEFTY

YOU?

SCIENCEMATHLANGUAGE

ECONOMICSMATHENGINEERING

ARTSSOCIAL WORK

TEACHING

98%

Age 5 Age 8 Age 10 Age 150

25

50

75

100

125

0

25

50

75

100

125

WHAT IS A BUSINESS VISION?

INSPIRATIONAL

STAND

IMPACT

RESULT

GOAL

60%

SOURCES: Global Industry Analysts; Neilson Studies 2014

#1

ENGAGEMENT & PERFORMANCE

not-here.com

• Mission Statement• Key market • Contribution • Distinction

LEFT BRAIN VISION

LEFT BRAIN VISION

“Our goal for Citigroup is to be the most respected global financial services company. Like any other public company, we’re obligated to deliver profits and growth to our shareholders. Of equal importance is to deliver those profits and generate growth responsibly.”

Right Brain Vision = WHY

HOW

WHAT

WHY

Your WHY• What lights you up• Who you want to inspire/impact• Your mark on this planet• Your purpose and core values

*Your results are in correlation with living your why*

RIGHT BRAIN VISION

“To bring Inspiration and Innovation to every athlete in the world.”

RIGHT BRAIN VISION

4X

47%SOURCES: Gallup/Healthways, 2013; Leider/Metlife, 2009

PIVOT

SALESMARKETING

COMMUNICATION

Authentic Self

Heart BreakInterests/ Activities

WHY

TRIFECTA OF VISION

400 BILLION

2,000

90% = VISUAL

• 30% more learned• 60,000x faster than text• 40% are visual learners

The KEY to Engaging Employees in Your Programs

1. Get Interested

2. Offer Variety

3. Create a Culture

4. Fun & Games

"A leader will find it difficult to articulate a coherent vision unless it expresses his core

values, his basic identity. One must first embark on the formidable journey of self-discovery in order to create a vision with authentic soul.”

- Mihaly Csikszentmihalyi

CONTACT

CONSULTATION: http://www.vcita.com/v/stephaniestaidle/

Website: www.trbe.orgEmail: stephanie@trbe.orgFacebook: www.facebook.com/therightbrainentrepreneurTwitter: @rbentrepreneur