the power of your brand allan bonsall. without a customer, you don’t have a business
TRANSCRIPT
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The power of your brand
Allan Bonsall
![Page 2: The power of your brand Allan Bonsall. Without a customer, you don’t have a business](https://reader030.vdocument.in/reader030/viewer/2022032612/56649f255503460f94c3bee2/html5/thumbnails/2.jpg)
Without a customer, you don’t have a business
![Page 3: The power of your brand Allan Bonsall. Without a customer, you don’t have a business](https://reader030.vdocument.in/reader030/viewer/2022032612/56649f255503460f94c3bee2/html5/thumbnails/3.jpg)
“The only valid definition of business purpose is to create a customer.”
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What is a brand?
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BRANDS ARE
RELATIONSHIPS MEASURED
BY LOYALTY.
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What is a brand?
TRUST
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Powerful brands work because customers want to come back, not because they have to!
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WiiFM
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Are you about DRILL BITS, or HOLES?
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“When it leaves the factory it’s lipstick. When it reaches the department store its hope.
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Powerful brands are about understanding your customer better than the competition…
making a promise they can trust, and then delivering on the promise
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Moment of Truth
STARTFINISH
Moment of Truth
Moment of Truth
BrandCycle