the power to persuade building knowledge and capacity for policy change seven principles (and a...
TRANSCRIPT
![Page 1: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013](https://reader036.vdocument.in/reader036/viewer/2022081602/551a013355034619378b4919/html5/thumbnails/1.jpg)
The Power to Persuade Building knowledge and Capacity
for Policy Change
Seven principles
(and a really good book)
Jennifer DoggettAugust 2013
![Page 2: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013](https://reader036.vdocument.in/reader036/viewer/2022081602/551a013355034619378b4919/html5/thumbnails/2.jpg)
Get some perspective
![Page 4: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013](https://reader036.vdocument.in/reader036/viewer/2022081602/551a013355034619378b4919/html5/thumbnails/4.jpg)
Understand the politics
![Page 5: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013](https://reader036.vdocument.in/reader036/viewer/2022081602/551a013355034619378b4919/html5/thumbnails/5.jpg)
Solve their
problem (not
yours)
![Page 6: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013](https://reader036.vdocument.in/reader036/viewer/2022081602/551a013355034619378b4919/html5/thumbnails/6.jpg)
Perfect your pitch
What problem am I solving?
Why is this the best solution?
What does success look like?
![Page 7: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013](https://reader036.vdocument.in/reader036/viewer/2022081602/551a013355034619378b4919/html5/thumbnails/7.jpg)
Make friend
s
…or at least try to neutralise enemies!
![Page 8: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013](https://reader036.vdocument.in/reader036/viewer/2022081602/551a013355034619378b4919/html5/thumbnails/8.jpg)
Tell a story
![Page 9: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013](https://reader036.vdocument.in/reader036/viewer/2022081602/551a013355034619378b4919/html5/thumbnails/9.jpg)
Principles
1. Get some perspective2. Know your audience3. Understand the politics4. Solve their problem5. Perfect your pitch6. Make friends7. Tell a story