51 year

INSIDE THISEDITION 1 BUYING SUPPLIES JUST

GOT ALOT EASIERTHE VERY 1ST EDITION OF THE PREMIER TIMES

PremierOp.com eCommerce websiteOur PremierOp.com online store only launched 9 months ago, however it is already considered

the best eCommerce ophthalmic site available. Easy to use product search features, one-click re-ordering and access to all previous order history means your life will get alot easier. We also provide FREE SHIPPING on orders over $150 & online UPS tracking with each purchase.

The latest news, tips and equipment re-views from the eyecare industryTo continue our unparalleled customer service and to celebrate our 15th year anniversary we are launching “The Premier Times”. This fresh exciting newsletter will keep you up to date with the latest news, equipment and industry rumors! We’ll also provide tips to help maintain your equipment and keep your patients safe. We’d be delighted to hear your feedback via email at Times@PremierOp.com.

HOW TO EASILY EARN $41K 2

CELEBRATING 15 YEARS 3

IMPLANTED EYE JEWELRY 4

THE FUTURE OF TONOMETRY 5

HOW SAFE IS YOUR LANE? 6

TOP REPAIR ISSUES & FIXES 7

Largest Supplier of New Ophthalmic Equipment, Supplies & Service in the Midwest RegionTHEPREMIER TIMES

THE PREMIER TIMES

CALL: 800.597.7152 PREMIEROP.COM2

Nobody likes long leases and the monthly payments that go with them. So when an offer comes along that allows you to use a product and get reimbusement with it for 6 months before paying out a dime... well, we kind of call that a “no brainer”!! You can see less than 2 patients a day for 6 months and you’ll have this camera fully paid off with re-imbusement. After that the sky is the limit!

The non-mydriatic (no dilation needed) CR-2 is probably the easiest to use retinal camera available and takes up minimal office space. Weighing in at less than 35lbs it can be easily turned into a mobile solution and transported with the use of a high grade portable case.

Other features of the Canon Non-Myd CR-2 include the latest Canon 60D DSLR camera back, easy to use RICS software to view and

track patient information and full DICOM com-pliance and EMR compatibility. This turnkey solution includes everything you need to start taking photographs immediately.

View PremierOp.com/cr2 to find out more or give us a call on (800) 597-7152 to setup an onsite demonstration. Better contact us quickly though as this offer is not likely to last very long!

Fundus photography has been a staple ophthalmic diagnostic test for decades, however the high cost of equipment has long been too high for many small practices. That has all changed with the Canon Non Myd CR-2 Retinal Camera.

Thinking of adding a new lane of equipment or just upgrading? Simply add a chair mover and wheelchair accesibility kit for $950 to your order and you’ll save $5,000 with the ADA tax credit.

The amount you can save when buying a full lane of equipment with wheelchair access$5K

HOW TO EARN $41,600 PER/YEAR WITH ONLY 2 PATIENTS PER/DAY

HOT TIP: SAVE $5K WITH ADA TAX CREDIT

Contact us for more information on (800) 597-7152 or visit ADA-TaxCredit.com

THE PREMIER TIMES 3

Premier Ophthalmic Services, Inc was found-ed in 1999 with the mission of serving the ophthalmic community in the Midwest. With a strong focus on customer service Premier has grown in reputation and size over the years. Owner Mike Ryan is actively involved in the everyday operations at Premier and is

always available to share his expertise with the customers. Mike believes in treating his customers as he would expect to be treated and imparted this philosophy throughout the company.

Currently Premier has a team of sales and ser-vice personnel along with support staff to en-sure every customer is given the service they deserve. Premiers’ office is located in Frank-fort, IL. Just a short drive from downtown Chi-cago and easy access to major expressways. We operate out of a 10,000 sq. foot facility that houses all our inventory, a fully stocked show-room and state of the art service department.

Visit our website at: PremierOp.com or call us on (800) 597-7152 for any help or assistance.

Celebrating our 15th year

M&S Technologies Smart System 20/20 - The industry leading visual acuity systemNot all acuity systems are equal. Some have incorrect optoptypes, poor optotype rendering and incorrectly spaced lettering but what does this mean for you and your patient? In a nutshell it means inaccurate vision testing. If you are going to the expense of upgrading your system, make sure you get the right one. M&S Technologies have options to suit every practice but a key differentiator with M&S is they provide you with a life-time licence with each system so if you ever want to upgrade the hardware you will not have to purchase a new licence. With other manufactur-ers, a hardware breakdown forces you to purchase a complete system all over again and that’s certainly not a good deal for our customers!

VISUAL ACUITY SYSTEMSTorn between keeping you old manual / auto-projector or upgrading to a new visual acuity system? We’ve listed some of the top reasons why practices upgrade and why they never regret the decision.

ACCURATE VISION TESTINGNo more patients remembering charts or showing them dim, dirty projections

NO BULB REPLACEMENTBulb failures during an exam? How frustrating is that? That ends, fullstop!

PATIENT EDUCATIONProvide your patients with key infor-mation before the doctor even arrives1 2 3

REPRESENTING TOP MANUFACTURERSWe currently represent many of the ma-jor equipment manufacturers and con-tinue to bring value to our customers on a daily basis. We would like to thank all of our customers for a wonderful past 15 years and we look forward to the years ahead.

CALL: 800.597.7152 PREMIEROP.COM4

Do all my patients have poor vision or is my pho-roptor just dirty? If you have to ask yourself this question chances are it needs to be overhauled. 168 clean lenses are great but there are just as many mechanical components inside that need regular service to ensure flawless operation. Top reasons to get a professional phoroptor clean and overhaul include:

1 It’s dirty!

2 You can’t remember when it was last cleaned

3 Patient perception

4 Dirty lenses don’t give good prescriptions

5 Maintains a lifetime manufacturer warranty

This procedure gives new meaning to the phrase “beauty is in the eye of the beholder.” A New York City doctor will surgically implant a tiny piece of platinum in your eyeball for $3,000. And though it may sound scary, Dr. Chynn says he believes it’s actually pretty safe. “It’s a very thin piece of plati-num that’s designed for insertion on the top of the eye, it’s not in the eye so there’s no risk of blind-ness or anything at all,”

“It’s going to be a conversation maker,” says Lucy Luckayanko who has received the procedure. However don’t be rushing out to your local oph-thalmologist as it is not approved by the FDA or the American Board of Ophthalmology who are warning consumers about the dangers. Really!

168 reasons to overhaul a phoroptor

With modern technology advances may-be that day should come alot sooner. Pre-viously, one of the major drawbacks to going wireless was a heavy battery that seemed to weigh more than you did after a big thanksgiving dinner! That has all changed and wireless in-directs are built today with maxi-mum user comfort in mind.

One of the leading products available today is the Heine Omega 500 LED Unplugged. Heine could be considered the “Apple” of the ophthalmic indus-try, such is the huge amount of thought, energy and time they put into their product designs and their trademark “No Compromises” statement really shines through with the Omega 500.

It is perfectly balanced and offers adjust-ments and flexibility not available in any other instrument. When it comes to over-all aesthetics, durability and optics, the Omega 500 Unplugged is a clear winner.

Add to that a 5 year product guarantee you can begin to see why the competi-tion is struggling to keep pace with Heine.

BIO: SHOULD I GO WIRELESS?Ever look on with envy at that wireless BIO? Do you dream of the day when you don’t have to give yourself whiplash with your old corded BIO or try to avoid tying yourself in knots around your patient?

EYEBALL JEWELRY... YES, SERIOUSLY!!

HEINE OMEGA 500 GETS OUR TOP VOTE

Lucy Luckayanko50% of my friends are like are you crazy! And

the rest are like oh my god it’s super cool.”

The Reichert 7CR Auto Tonometer is a win-win for both doctors and patients. Call (800) 597.7152 now and get $750 off your new 7CR.

THE PREMIER TIMES 5

Did you know... Corneal thickness IOP correction

formulas present a 40% chance of

adjusting the WRONG WAY!

“Are you sure that’s my IOP Doctor?”

The Glaucoma Tonometer

The Goldmann Tonometer has long been considered standard of care for measuring pressure, but its accuracy is widely questioned today.

You can ensure your patients IOP measurements are correct by using the Reichert 7CR Auto Tonom-eter with Corneal Response Technology. The ma-jor flaw with Goldmann tonometry is that it cannot compensate for differences in corneal thickness,

elasticity and other biomechanical parameters that influence accuracy. Studies show that when applied to individual patients corneal thickness IOP “correction” formulas present a 40% chance of adjusting the IOP in the WRONG DIRECTION!

These formulas have been scientifically discred-ited and glaucoma opinion leaders of the world advise against using them.

The Reichert 7CR helps to eliminate the uncertain-ty of corneal variations by simultaneously display-ing an IOPcc reading as well as a Goldmann corre-lated IOP measurement (IOPg). This allows you to better diagnose and treat your patients.

Along with all this new state of the art technology the Reichert 7CR also has the softest puff of all available NCT’s today.

Using the Reichert 7CR Auto Tonometer will allow you to provide the most appropriate diagnosis & management for your patients

CALL: 800.597.7152 PREMIEROP.COM6

IS YOUR LANE SAFE

Like saving yourself time & money? If so you’ll love our online shopping website. Built with you in mind.

LANE SUPPLIES

EVERY SUPPLY

HUGE SHOWROOM

FAST SHIPPING

Phoroptors hitting patients in the head, slitlamps collapsing onto a pa-tients lap, mirrors falling off the wall. These accidents happen everyday in practices throughout the country, however they can easily be prevented.

Free Shipping CouponSignup for our newsletter at PremierOp.com to access exclusive offers and coupons. Use the following code “FRSHIP01” to get free shipping on your next purchase over $50.

One Stop ShopYou can purchase all your lane supplies and find information on the latest manufacturer promotions. Need to research products or browse our used inventory? We’ve got your covered!

Full Inventory Kept OnsiteWe keep a huge inventory of stock at our 10,000 sq. ft. warehouse located just south of Chicago. From bulbs, batteries to our fully stocked high tech showroom, you can get it all under one roof.

The cost of a lawsuit due to malfunctioning equipment can run into hundreds of thou-sands of dollars and many practices struggle to regain financial stability and trust among patients afterwards. However a simple run through of safety checks can ensure that you are protected and alerted to any potential problems before it is too late. Premier Oph-

thalmic can run through a 20 point quick safety checklist to ensure your equipment is not a disaster waiting to happen. Call (800) 597.7152 for more information.

KEEPING YOUR LANE RUNNINGWhen equipment goes down regularly it not only affects your bottom line but affects staff morale along with patient perception and trust. How would you feel if your car mechanic said he was unable to fix your car because his tools were not working! Regular checkups and preventative maintenance can ensure a smooth and efficiently run operation. Some key tips to keep your lane running are:

Ensure you have a stock of spare bulbs. One spare is not enough!

Get your phoroptors cleaned and overhauled. Clean lenses are great but there are just as many mechanical parts that need checking too.

Yearly preventative maintenance.

When your lane goes down you need a company who can respond immedi-ately. Premier Ophthalmic repair 93% of issues onsite and 94% of emergen-cy issues the same business day.

EQUIPMENT SERVICE STATS

Loaner Availability

Repaired Onsite

Same Day Repair

95%

93%

94%

SAVETIME

& MONEY

THE PREMIER TIMES 7

My slitlamp light flickers intermittingly.1. Remove lamp cap and bulb 2. Remove carbon deposits from lamp cap contacts and bulb 3. Tighten pins on side of lamp cap if necessary Still having issues? Call us for some quick advice on (800) 597-7152

My Tono-Pen won’t calibrate.1. Remove Ocu-film tip cover and clean the Tono-Pen tip using canned air 2. Spray some canned air against the tip to clean & repeat calibration procedure 3. If still having issues, check your batteries and replace is needed Ask about our trade-in offer to upgrade to a new Avia which does not need calibration

My projector screen is dim and full of shadows.1. Replace the bulb, then check to see if problem is solved. If not, continue... 2. Check that you are using the correct bulb 3. Check bulb / filament alignment Still having problems, call us for help on (800) 597-7152.

Premier Times Crossword

Repair tips on the most common problems found in your lane setup

Across 3. Ophthalmologist’s concern; 6. When one is lazy; 7. Disastrous if left untreated; 8. Bright, informative & in every office 9. Irregular cornea 11. Better unplug and go 13. Type of camera

Down 1. Annoyingly itchy & irratating 2. Better than IOPg 4. Better than silver 5. Like looking through a dirty car windshield 10. Ophthalmic distributer in the midwest 12. Ophthalmology case

A little mind teaser to sharpen the senses and get your day off to a bright start. All answers will be provided in our next edition. But if you’re really stuck you can always email us Times@PremierOp.com

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Why buy used equipment? In addi-tion to the lower purchase price of used equipment it has several other advan-tages. Reimbursement for a procedure is the same whether you are using new or used equipment, so you can recoup your initial investment faster. Addition-ally, purchasing used equipment carries the same tax advantages as purchasing new equipment.

Why buy new equipment? Well, who doesn’t like a nice bright shiny piece of new equipment! Some of the reasons to buy new include full support from the manufacturer and their warranty,

patient perception, staff morale and resale value. If going high-tech then the product technology is likely to be the very latest compared to something that may already be 10 years old.

Generally mixing new with used equ-piment can give you the best of both worlds. For example you can save up to $2,000 on a used refractor and put that towards a high end slitlamp. Whatever you decide, make sure you buy from a reputable supplier. Research the com-pany and ask questions about their location, warranties, service capability and reputation.

With the price of new equipment rising, buying used can save you plenty but has dangers also. Our quick guide will help point you in the right direction and make sure a short-term gain does not give you long-term pain!

In the early days Premier Ophthalmic built its business around high quality equipment service & pre-owned equip-ment. Today we are one of the leading distributors of new equipment for the ophthalmic industry in the midwest.

PURCHASING EQUIPMENT? THE NEW OR USED QUESTION

We represent many of the top brand manufacturers including Marco, Reichert, Heine, Canon M&S Technologies, Tomey, Volk among many others.

Telephone contact: Sales & Service 800.597.7152E-mail contact: info@PremierOp.com Headquarters: 22771 Citation Rd, Frankfort, IL 60423Website: www.PremierOp.com

The Premier Times - First EditionWe hope you enjoyed the first edition of the Premier Times. We’d be delighted to hear your feedback via Times@PremierOp.com or via our @PremierOp twitter account. Talk to you in edition 2!

Changing perceptions. How do you think of Premier?

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