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Paper Number: ICHUSO-101
Proceedings of 14th International Conference on Humanities and Social Sciences 2018 (IC-HUSO 2018)
22nd-23rd November 2018, Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand
The Process of Design Infographic Identity Phi-Khon-Nam
Ban Nasao District in Loei
Itsariyaphon Chaikulap1 and Thairoj Poungmanee2
1Program Digital art, Faculty of Humanities and Social Sciences, Loei Rajabhat University, Thailand 2Program Visual art, Faculty of Humanities and Social Sciences, Loei Rajabhat University, Thailand
1E-mail: [email protected], 2E-mail: [email protected]
Abstract
These research purposes were: to study, The Process of Design Infographic identity
Phi-Khon-Nam Ban Nasao District in Loei. The sample population consisted of 65 people,
including community leaders, local scholars, and the tourist. The instrument was a questionnaire,
focus groups, and observation tools and techniques to gather information. Check out the info
using information through triangulation. Data were analyzed using content analysis Presented by
a descriptive study. The result of the study was: The Process of Design Infographic identity Phi-
Khon-Nam Ban Nasao District in Loei. This research was discovery 3 Step of steps in the survey,
process design, and development process of publishing. 2. Design Infographic identity Phi-Khon-
Nam Ban Nasao District in Loei. Is divided into three areas:1. Dress, the shirt made from rags and
old mattresses made of wool, sew along the diagonal of the body. The ankle-length dyed black or
yellow and purple. The mask made of softwood design a cover similar to Buffalo Helix. Made of
zinc Most were made of reeds bending. Use colored paper cut into strips Epicalyx. Hair extensions
made from dried banana. Skits stance these songbirds fly across the site of the show. The
instruments are unsubstantiated Drums or instruments, 2. Play of gesture uses the “Nok Sai Bin
Kam Tung” play along with the slow dance combine with “Kan, pin, Suang, Kalow, Kading. 3.
The community strongly believes in the animal of farming likes buffalos and cows these the
masks model for “Phi-Khon-Nam” or “Mang Na Ngam” they like the animal and culture to the
raining season for the farming.
Keywords: The Process, Graphic info, identity, Phi-Khon-Nam, Ban Nasao, District in Loei
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Paper Number: ICHUSO-101
Proceedings of 14th International Conference on Humanities and Social Sciences 2018 (IC-HUSO 2018)
22nd-23rd November 2018, Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand
1. Introduction
Loei province established by two kings of the “Yonok Chaingsan Kingdom” one was
“Por Khun Bang Klang How” he was found “Ban Kawo Village” next to “Huang River” on the
right. Another was “Por Khun Pha-Muang” he was found “Ban Dan-Sai” next to “Mun River” on
the left of “Dan-sai District” today.
Culture and tradition tell the roots of the predecessor of humanity. Loei province and
the Laos Republic is the good neighborhood in the lifestyle of living, language, and religion.
Furthermore some Loei is districts were next to Los such as Ta-lee, Pah-Chom, Chiang-Khan, and
Dan-sai”. “Na-Sao villaเe” is the origin of “Phi-Khon-Nam” culture was found by “Muan-nin” the
name of the village was named as the canals as long as the long bamboo. The celebration was on
the sixth month at “Wat Pho-see” Na-Sao village, Chiang-khan District, Loei (Thairoge
Poungmanee 2013 P.7)
“Phi-Khon-Nam” tradition represents the cohesion of the community. Sane as “Jirawat
Pherson (2013 P. 493) Definition the tradition and culture is the way of life in their community
represented by music, band, composer, musicians, instruments, customs, and dancing.
Today infographic is the part of multimedia and information technology by using the
digital design to describe the history of tradition and culture through the infographic 3d motion
step by step. (Kittipong Prachachit 2016 p.131-134) Design the development of infographic to
present Sresaket Province.
From this research, I create the proceeding the infographic of Phi-Khon-Nam identity
of Ban- Na-Sao, Loei to the tourist public.
The problem of Phi-Khon-Nam tradition cannot be design in the infographic method,
and transform the handwriting history to become a picture. The infographic is more advantage from
other easy to install more attractive to people and inexpensive creation. (1)
2. Method
There are two objects of this research. 1) Study the proceeding of infographic of Phi-
Khon-Nam identity of Ban-Na-Sao, Loei Province. 2) The design infographic of Phi-Khon-Nam
identity.
The Procedures, theory, and research follow through The Participatory Action
Research (PAR) and infographic research and theory of Jun Sakurada (2013) follow by five steps.
Step 1 Pictogram
Step 2 Diagram
Step 3 Infographics diagram
Step 4 Infographics
Step 5 Published an infographic (2)
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Paper Number: ICHUSO-101
Proceedings of 14th International Conference on Humanities and Social Sciences 2018 (IC-HUSO 2018)
22nd-23rd November 2018, Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand
Research Framework
The scope of research (2)
1. The population and the target group is the Na-Sao village people for the example community
leaders; the village is follies and village savants 65 people as the sample. The culture expert 5
people, Art teacher 5 people, village savants 5 people, and local Na-Sao villages 50 people.
2. The contents limited the scope of the variable. That involved the basic information of culture
and way of living include the procedure of infographic design. The limited in the scope of variable
found in two projections. 1) Independent variable found that study culture of Ban-Na-Sao district
in Loei and study principle of the infographic. 2) The dependent variable has shown of two
indicators as a procedure of infographic design of Phi-Khon-Nam, Ban-Na-Sao, Loei, and the three
parts of the infographic design 1. Costumes 2. Dance 3. Believing.
3. Research tools divided into seven options.
3.1 Interview form 2 forms are:
1) Interview form of context culture of Na-Sao village, Loei
2) In-depth Interview form to develop infographic with the population of target 65
people.
3.2 Observation that is participatory and non-participatory divided into 2 set as follows.
1) Lifestyle, culture, belief, and tradition.
Study to background Phi-Khon-Nam
Ban Na-Sao District in Loei
Study to the design Identity Phi-
Khon-Nam Ban Na-Sao District in
Loei, by Jun Sakurada (2015) to
5 steps
1. Pictogram
2. Diagram
3. Info graphics diagram
4. Info graphics
5. Published an info graphic
Identity Phi-Khon-Nam
Ban Na-Sao District in Loei, consists of
three areas:
1. Costumes
2. Dancing
3. Believing
Learning and creative arts
(Wiroon Tungcharoen ,2014 P. 101 -111)
1. Imagine the value
2. The value of creativity
3. The value of the expression
1. Value the inspired
5. The value of the heritage
Design Infographic identity
Phi-Khon-Nam
Ban Na-Sao District in Loei
Recognition process
(Panisa Mejinda, 2010 P. 111 )
1. Perceptual Selection
2. Perceptual Organization
3. Perceptual Interpretation
4. Perceptual Action
Pic 1 Show research framework
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Paper Number: ICHUSO-101
Proceedings of 14th International Conference on Humanities and Social Sciences 2018 (IC-HUSO 2018)
22nd-23rd November 2018, Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand
3 2 1
2) The identity of Phi-Khon-Nam tradition.
3.3 Group meeting in the point of view that cannot conclude.
3.4 Field note with activities and antiquities.
3.5 The photograph of Phi-Khon-Nam.
3.6 Public information meeting that the research effected to the community.
3.7 Snow Ball connects all information.
4. Collected data by real hand-on the formal document to all participants and collected all data
by self-record.
The procedure of the research first inform the team meeting with community agents,
students, and experts, second research conference, and collected data in Na-Sao village, Loei.
The last one is the infographic design in the higher methodology to simulate the handwriting data
and number of details become a picture that very easy to demonstrate to the people in Thai and
English version. The last procedure to study the community by documents and the use of tools such
as Information analyzing with all data, evaluation form, the meeting, focus groups and observation
area with the goal of the following issues:
Geography to culture
History to culture
Community policy and government policy
Tourism trends of Phi-Khon-Nam
Exchange meeting with all community
Follow up, evaluation and conclusion
Community conference to study research
Analyzed meeting for complete report
Procedure
The researcher has researched for research. The details are as follows.
1. Steps in the study the process of design infographic identity Phi-Khon-Nam
Ban Na-Sao District in Loei. The infographic of Phi-Khon-Nam has collected all data, theories,
journals, articles, researches, and textbooks.
2. Steps to Create design guidelines infographic identity Phi-Khon-Nam Ban Na-Sao
District in Loei. The procedure to create a design infographic of Phi-Khon-Nam. From all interview
data and identity of the community that can set up from 3 ways were costumes, dancing, and
believing that lead to 3 procedures.
Pic 2 The Process of Design Infographic identity Phi-Khon-Nam Ban Na-Sao District in Loei
Survey
Data
Design &
development
Process
of
Publish
Data analysis
Community context
And background
Cultural traditions
Social distribution
Inspirations
Idea Sketch
Prototype
Check Making on
program Graphic
Learning centre of
the community
Public information
through the media
Published research
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Paper Number: ICHUSO-101
Proceedings of 14th International Conference on Humanities and Social Sciences 2018 (IC-HUSO 2018)
22nd-23rd November 2018, Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand
3. Results
The results of the study to the researcher classified as a research objective, the
following.
1. The procedure infographic design the identity of “Phi-Khon-Nam” There are three steps.
1.1 Survey Data: Collected all data by interviews, observation, local community
Meeting, field survey and provide outsource data. In this research, Researchers have studied the
process.
1) Data analysis found that: “Na-Sao” community found after
“Ayutthaya King Chaichattha” and “Loas king San-Muang” corporated to build “See-
Song-Rak” temple as long as “Phi-Khon-Nam” celebration to this temple was occurre since then.
2) Community context And background found that: “Na-Sao” community has
expanded from “Na-Sum-Wa” that most of the people had moved from “Luang-Pra-Bang” Loas
region, So they created their tradition with connecting. Thailand North-east and Loas culture.
3) Cultural traditions found that: Thailand North-east and Loas people believed in ghost
and forefather spirits. “Na-Sao” people believed the “Phi-Khon-Nam” tradition to pay respect to
their forefather spirits and nature god.
4) Social distribution found that: “Na-Sao” people had a large scale of citizenship when
they move they had expanded the traditional also.
1.2 Design & development its mean its mean; Study and research for techniques.
To improve the old ideas to become more reasonable. Moreover tried to found the innovation to
developed local products to high quality. In this research the study as follows.
1) Inspirations found that: “Phi-Khon-Nam” was the tradition about hallow animals
that gave then farming products like buffalos and cows. So, they design and costumes like the
animals to the celebrated ceremony.
2) Idea Sketch found that: Draft outline an animal structure combination, with costume
and music of ceremony celebration.
3) The design found that: After sketch procedure. Then create the info Graphic design
of “Phi-Khon-Nam.”
4) Check found that Verity the design to all information and right to the objectives
include matched all arts configuration.
5) Making on program Graphic found that: Develop a graphic design to created
infographic of “Phi-Khon-Nam” masks.
1.3 Publicity procedure: After invented new infographic design and the new technique
would improve the new products. In this work, researchers have studied the process.
1) Learning center of the community local government department to install the
infographic.
2) The public is informed through the media, online publicity multimedia.
3) Published research present through publication in Thai and English.
2. The result of “Phi-Khon-Nam” infographic.
This infographic could be the most valuable masterpiece of creative publication there
was an obvious identity for every ages and sex. Therefore; the English version had been published
for this research. After study and research of infographic become more attractive than writing. Its
can show stimulate of passion in the consistency of the Learning and creative arts (Wiroon
Tungcharoen, 2014 Pp. 106-114). Learning art creative in imagination, creative, ventilate,
inspiration, and inheritance. When combining the theory of design and infographic that info design
for handwriting, symbols, illustrations, and photos. And the graphic design for books, magazines,
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Paper Number: ICHUSO-101
Proceedings of 14th International Conference on Humanities and Social Sciences 2018 (IC-HUSO 2018)
22nd-23rd November 2018, Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand
products label, posters, brochures, movies, and packages, make this design more valuable and
palpable.
2.1 Costumes in the ceremony all participation dress “Phi-Khon-Nam” that made from
neck to toe and dyed in black or purple-yellow. The mask made from one piece of softwood and
draw like buffalo or cow face, the ears made from pieces of metal zinc, horns made from rattan
with the stripe paper color and the hair made from a dry banana tree.
Pic 3 Infographic identity costumes Phi-Khon-Nam Ban Na-Sao District in Loei
2.2 Dancing ceremony is called “Mang-Na-Ngam” use “Nok-Sai-Bin-Kham-Thung” song
play along with the ceremony. There would be 3 days at “Wat or-see” Chambon Na-Sao, Aumpur
Chiang-Khan, Loei province on 1-3 moonset of the sixth month. Music instruments such as drums,
Kan, King, Pin, Suang, Ka-law, and Bell play along whit slow movement dancing up and dawn
with drum rhythm.
Pic 4 Infographic identity dancing Phi-Khon-Nam Ban Na-Sao District in Loei
Costumes
Dancing
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Paper Number: ICHUSO-101
Proceedings of 14th International Conference on Humanities and Social Sciences 2018 (IC-HUSO 2018)
22nd-23rd November 2018, Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand
2 . 3 Believing; the people believed that farming animals like buffalos and cows are
important for living and fertile. The ceremony connected people to nature spirits named “Jaw-poo
Ji-a-man” and “Jaw-poo Pan-pi-pop” when people hallow “Pee-khon-name” as much as they can
offer sacrifices for nature spirits to destine the rain for agriculture.
Pic 5 Infographic identity believing Phi-Khon-Nam Ban Na-Sao District in Loei
Pic 5 Infographic identity Phi-Khon-Nam Ban Na-Sao District in Loei
Believing
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Paper Number: ICHUSO-101
Proceedings of 14th International Conference on Humanities and Social Sciences 2018 (IC-HUSO 2018)
22nd-23rd November 2018, Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand
4. Discussion and Conclusion
The procedure infographic design of “Pee-khon-Nam” in 3 steps; step one study and
collected data, step two design and development, step three publication. Together with the
development of Jun Sakurada, 2015 in 5 steps. Pictogram, Diagram, Infographic diagram,
Infographic, and published an infographic. The research found the history slowly disappear in a
period. Also, this research would conserve the tradition remains in the local community.
The identity costumes of “Pee-khon-Nam”; the research found the similar as “Pee-ta-
khon” in Dan-sai district the dress made from pieces of rags. Consistent with Jacques Derrida, 1973
Design of the costumes; a symbol of the tradition and culture discovered in the Modern age and
Songriri Wichiranon, 2529 p.41. The people brought all daily an appliance to make the costumes,
for example, the kitchen wares for the mask. The identity of the mask was flat and bent out they
have rope wrap around the head. It is the difference from “Ta-Khon” mask that has a mantle over
the head. Such the dress told the roots of predecessors, societies, and communities entailed to the
designer, presenters, stories, and the receiver.
The identity of dancing; “Pee-khon-Nam” ceremony would play along with local music
and musical instruments called “Nok-Sai-bin-Kam-tung.” As the Anthropologist in 19 and 20
century believed that religious ceremony and sacrifice for God made people dressed up and danced
like animals before they went hunting and wars. Cause of that human designed the dance and music
belongs to their own cultures.
The Identity of believing; the relationship between human and nature that created
religions, faiths, holy objects; ghost, and spirits. “Na-Saw” people believed that “Phi-khon-Name”
is the symbol of buffalos and cows that connected to nature spirits will remain the exuberant
agriculture. They that the rain is the most important thing that makes everything to survive the
ceremony would tell God to let the rainfall in time every year. The ceremony brought people
together to pay respect to holy spirits and passed on education generations to generations.
Suggestions
1. Should have more research and study in the design of costumes and jewelry from
identity “Phi-Khon-Name.”
2. Should have research and development about design with the modern designers and
art designers for new ideas.
3. Should increase more statics in the research.
The infographic design in the higher methodology to simulate the handwriting data
and number of details become a picture that very easy to demonstrate to the people in Thai and
English version. (3)
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Prachachit K. ) 2011). The Design and Development of Motion Infographics for
Presenting the Legend of Sisaket. Journal of The Way Human Society. Vol. 4 No. 1
January-June 2016. Pp 131-133.
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Paper Number: ICHUSO-101
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22nd-23rd November 2018, Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand
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