the product owners dilemma and how to solve it 2012 04-17
DESCRIPTION
A quick summary of how to suceed in Agile project by ensuring that the requirements also comprize UX designTRANSCRIPT
THE PRODUCT OWNERS DILLEMA & HOW TO SOLVE IT
The Product Owner:s Dilemma
1. How to PRIORITIZE all requirements and suggestions from the different stakeholders on one hand and how to react on the teams suggestions for priorities at the other hand
2. How to be able to give the team the right description of the requirements, so that the DESIGN meets the intentions and how to react to the presented results?
Good design
Bad design
#1 consumer is king
#2 choices everywere
3 miljon dollar button300 million $!
#3 design matters
Who shall we please to get there?How do you solve it?
1. PrioritiesGrounded in the Effect Map and with good understanding of Usage Goals
2. Design skills Design before buildAnswering detail questions in buildEvaluating design suggestions
The solution : UX designer
1. Describe the EBV2. Design for use3. Measure sucess and adapt
Effect Management (Effektstyrning ®)
= Ensure that the solution creates expected business values (EBV)
1. Describe the EBVEffect GoalsUsage Goals
2. Design for use (koncept -> detail=sprints) Based on target groups needs + prioritiesQualities that meets Usage Goals
3. Measure sucess and adapt (sprint + maintenance) Usage testingLog analysis
Ensure that the solution creates expected business values (EBV)
Effect Map ™
1. Describe the EBV
2. Design for use
A/B or Multivariate
testing
Weblogs for KPI:s
3. Measure sucess and adapt
Goal : From 9 to 7 minutesResult: From 9 to 3 minutes
1. UX designer is the PO´s right hand2. UX designer can make decisions for the PO
in the team 3. UX design spec is requirements4. DoD must contain a GO from the UX designer5. UX design takes time! The design must be
well gruounded before the story appears in current sprint. Grooming is the answer.
Quick tips – a summary
• Strategic design
• 10yrs, 4offices, +70
• Industry: Volvo, IKEA, SKF, SAAB, TetraPakPublic sector : Kgl Biblioteket, SystembolagetPrivate Sector: Hemnet, Reseguiden