the programmable telecom network, doug tait, oracle, enzo amorino, telecom italia

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | The Programmable Telecom Network A quick and dirty overview of carrier Use Case Vincenzo Amorino Telecom Italia Douglas Tait Director Global Communications Markets Stefano Gioia Master Principal Solution Specialist

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Page 1: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

The Programmable Telecom NetworkA quick and dirty overview of carrier Use Case

Vincenzo AmorinoTelecom Italia

Douglas TaitDirector Global Communications Markets

Stefano GioiaMaster Principal Solution Specialist

Page 2: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 2

Agenda

The Programmable Network

Reference Use Case

Q&A session

1

2

3

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 3

• It’s Geoge Eastman, founder of Kodak

• A little bit of Kodak’s history– Founded in 1888– Invented digital camera in 1976– 90% film market share in 1975– Failed to implement digital strategy in

1990– Filed for bankruptcy in 2012

... do you recognize him?

Page 4: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 4

Why Do Companies Fail?

Source: “Why do Companies Fail? 2014 Survey Results”, by Christoph Lymbersky, Feb. 10 th, 2014, turnaround-society.com

The Turnaround Management Society (TMS) asked 405 turnaround managers and restructuring experts about what factors lead to corporate crisis:

Page 5: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 5

• Requires:– Agility to quickly address situations– Respond to market changes– Adapt business processes– Rethinking the Strategy

• Exposing an API is not simply exposure a Network or an IT function– API Lifecyle– On demand testing facilities– Non functional requirement– Self Service & Cloud Services

• The programmable Network Success is about a pragmatic approach

Thriving as a Communications Service Provider

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 6

1996

JAIN InitiativeTCAP, SIP, JSLEE…

Telecom API for Carriers... An old story

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 7

API for IT Player...

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 8

Agenda

The Programmable Network

Reference Use Case

Q&A session

1

2

3

Page 9: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 9

• Consolidate platform– 3 platforms to 1– Enterprise – Consumer voice services

• Quick TTM and cost reductions for new services by– Automated tests and deploys– Continuous Delivery and Dev Ops– Re-usable components

• How to get more dynamic?– Partner with leading IoT industry

Product companies– Enable partners to easily create

tailored services – Buy new products Software as a Service

(SaaS)

Tieto & TeliaSonera

Page 10: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 10

SaaS benefits & Tieto Cloud SDP example

Page 11: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 11

Telecom Italia

Page 12: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 12

• CloudFormation– Gives developer and admin a way to

create, manage and deploy services leveraging APIs

• Agile– Promotion of service oriented

architecture, abstraction, reusable component, multi-protocol interaction etc

• EasyAPI Approach

(R)Evolution of SDF: Digital Service Telco”

Courtesy of Telecom Italia

Page 13: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 13

Service Delivery Framework: Functional Components

Courtesy of Telecom Italia

Page 14: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 14

EasyAPIThird Parties

~ 1.7 API billion per month

Courtesy of Telecom Italia

Page 15: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 15

EasyAPI Functional View

Courtesy of Telecom Italia

Page 16: The Programmable Telecom Network, Doug Tait, Oracle, Enzo Amorino, Telecom Italia

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Telecom Italia «Easy API»@ Expo Milano 2015

•Italy proudly hosted from May 1 to October 31 “Expo Milano 2015” a non-commercial Universal Exposition. It has been more than an exhibition, a process around the theme of Feeding the Planet, Energy for Life.

•E015 has been an initiative aiming to enable innovators to make available applications/contents to build E015 applications.

Telecom Italia offered two APIs in the E015 marketplace:

• «Mobility Scan API» exposes reporting containing the real time density of the presence of the TIM customers in specific area

• «Send/Receive SMS API» to send/receive SMS to users 20 million people visited Milan Expo, a ‘huge success’

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