THE PROMOTIONAL MIX#66- Roles of Promotional Mix on SER

The Promotional Mix

• combination of the different types of promotion a business or organizations uses to promote its products

Promotional MixAdvertising

Sales Promotion

Direct Marketing

Publicity

Personal Selling

The Promotional Mix• Advertising – any PAID form of non-personal promotion of

ideas, goods, or services by an identified sponsor

• Sales Promotion – a short term incentive to get customers interested in buying a product

• Direct Marketing – marketing activities to sell products directly to customers through the use of a customer database

• Publicity – the FREE mention of a product or company in the media

• Personal Selling – direct communication by a salesperson to potential customers either in person, by telephone, or e-mail

Activity• Apply the Promotional Mix to your Fantasy Football team:

• Advertising

• Sales Promotion

• Direct Marketing

• Publicity

• Personal Selling