the psiho social impact of the product label over the medical student author: fişuş laura ruxandra...

18
The psiho social impact The psiho social impact of the product label of the product label over the medical student over the medical student Author: Fişuş Laura Ruxandra Author: Fişuş Laura Ruxandra Coordonator: lec.dr.psih. Maria Dorina Coordonator: lec.dr.psih. Maria Dorina Paşca Paşca Section: Nutrition and Dietetics Section: Nutrition and Dietetics UMF Tg. Mureş UMF Tg. Mureş

Upload: daniella-franklin

Post on 14-Dec-2015

217 views

Category:

Documents


0 download

TRANSCRIPT

The psiho social impact of The psiho social impact of the product label over the the product label over the medical studentmedical student

Author: Fişuş Laura RuxandraAuthor: Fişuş Laura RuxandraCoordonator: lec.dr.psih. Maria Dorina PaşcaCoordonator: lec.dr.psih. Maria Dorina PaşcaSection: Nutrition and DieteticsSection: Nutrition and Dietetics UMF Tg. MureşUMF Tg. Mureş

IntroductionIntroduction

The medical student The medical student becomes more and more becomes more and more aware, that his dietary aware, that his dietary decisions influence his life, decisions influence his life, health and development in health and development in the medical field. the medical field.

The disease has more than The disease has more than one father but only one one father but only one mother: the nutrition.mother: the nutrition.

Study objectivesStudy objectives

The study of the The study of the importance and the importance and the impact of the food label impact of the food label on the medical studenton the medical student

Materials and methodsMaterials and methods Materials and methodsMaterials and methods

usedused for this study consists for this study consists in a psychological in a psychological investigation-questionnaires investigation-questionnaires distributed among General distributed among General Medicine students of Ist and Medicine students of Ist and VIth year. VIth year.

These questionnaires aim to These questionnaires aim to establish the importance of establish the importance of the products label in the the products label in the medical students life.medical students life.

Materials and methodsMaterials and methods

The presented study was The presented study was made on a group of made on a group of 300 300 subjects-180 Ist year and subjects-180 Ist year and 120 VIth year General 120 VIth year General Medicine studentsMedicine students. .

This study was centered on This study was centered on the the interest alloted towards interest alloted towards the food label that shows the food label that shows the awarness of the the awarness of the students regarding the students regarding the ingredients that compose ingredients that compose their every day mealtheir every day meal

At the end of this study At the end of this study analysing the questions analysing the questions from te given questionnaire, from te given questionnaire, a set of conclusions were a set of conclusions were drawndrawn

Read product labelRead product label

Ist yearIst year-77.77%,-77.77%,

VIth yearVIth year-83.33%,-83.33%,

Ist yearIst year

Interested in the labelInterested in the label

Ist yearIst year-80%,-80%,

final yearfinal year-75%-75%

78%

22%

0%

1st Qtr

2nd Qtr

3rd Qtr

VI th year

83%

17%

0%

1st Qtr

2nd Qtr

3rd Qtr

Ist year

80%

20%

0%

1st Qtr

2nd Qtr

3rd Qtr

VIth year

75%

25%

0%

1st Qtr

2nd Qtr

3rd Qtr

ResultsResults

Allotted time and attitude towards the product labelAllotted time and attitude towards the product label

Reads labelReads label

before payingbefore paying

Ist yearIst year-66.11%, -66.11%,

VIth year- 67VIth year- 67%%

66%

34%

0%

1st Qtr

2nd Qtr

3rd Qtr

I st year

VI th year

67%

33%

0%

1st Qtr

2nd Qtr

3rd Qtr

• after exiting the shop

Ist year-20.83%, final year-16.66%,

21%

79%

0%

1st Qtr

2nd Qtr

3rd Qtr

I st year

VI th year

83%

17%

0%

1st Qtr

2nd Qtr

3rd Qtr

Doesn t reading label at all Ist year17.23%, final year -12.51%.

I st year

17%

83%

0%

1st Qtr

2nd Qtr

3rd Qtr

VI th year

Where does he read the labelWhere does he read the label

in the shopin the shop

Ist yearIst year-76.11%, -76.11%,

final yearfinal year -66. 66%, -66. 66%,

76%

24%

0%

1st Qtr

2nd Qtr

3rd Qtr

Ist year

VI th year

67%

33%

0%

1st Qtr

2nd Qtr

3rd Qtr

• before eating it

Ist year

Ist year-12.50%VIth -12.50%,

87%

13%

0%

1st Qtr

2nd Qtr

3rd Qtr

VI th year

87%

13%

0%

1st Qtr

2nd Qtr

3rd Qtr

in a hurry

Ist year

11%

89%

0%

1st Qtr

2nd Qtr

3rd Qtr

final year - 20.84%

21%

79%

0%

1st Qtr

2nd Qtr

3rd Qtr

How does he read itHow does he read it in a rushin a rush

Ist yearIst year-36.11 %-36.11 %

VI th yearVI th year -50 % -50 %

36%

64%

0%

1st Qtr

2nd Qtr

3rd Qtr

Ist year

VI th year

50%

50%

0%

1st Qtr

2nd Qtr

3rd Qtr

• carefullyIst year-37.77 %VIth year -33.33 %

Ist year

38%

62%

0%

1st Qtr

2nd Qtr

3rd Qtr

VIth year

33%

67%

0%

1st Qtr

2nd Qtr

3rd Qtr

• selectivelyIst year-26.11 %final year - 26.11 %

26%

74%

0%

1st Qtr

2nd Qtr

3rd Qtr

What does he read ?What does he read ?

only what intrests himonly what intrests him

Ist yearIst year-50%-50%

VIth yearVIth year-25%-25%

Ist yearIst year

50%

50%

0%

1st Qtr

2nd Qtr

3rd Qtr

VIth year

25%

75%

0%

1st Qtr

2nd Qtr

3rd Qtr

reads allIst year-39.44%VIth year-58.33%,

Ist year

VIth year40%

60%

0%

1st Qtr

2nd Qtr

3rd Qtr

60%

40%

0%

1st Qtr

2nd Qtr

3rd Qtr

• doesn’t read it

Ist year-10.56%,

VI th year-20.84%,Ist year

11%

89%

0%

1st Qtr

2nd Qtr

3rd Qtr30%

70%

0%

1st Qtr

2nd Qtr

3rd Qtr

VI th year

Label layoutLabel layout UnclearUnclear

Ist yearIst year-80%-80%

VI th yearVI th year-75%,-75%,

80%

20%

0%

1st Qtr

2nd Qtr

3rd Qtr

Ist year

VI th year

25%

75%

0%

1st Qtr

2nd Qtr

3rd Qtr

• UninterestedIst year-10,55%VIth year-16.66%,

Ist year

VIth year-16.66%,

11%

89%

0%

1st Qtr

2nd Qtr

3rd Qtr

17%

83%

0%

1st Qtr

2nd Qtr

3rd Qtr

DO THEY WANT TO MAKE CHANGES?DO THEY WANT TO MAKE CHANGES?

Clearer labelsClearer labels

Ist yearIst year--80%, 80%,

VIth yearVIth year-75%,-75%,

80%

20%

0%

1st Qtr

2nd Qtr

3rd Qtr

Ist year

VIth year

75%

25%

0%

1st Qtr

2nd Qtr

3rd Qtr

• Colorful labelsIst year-5,71%VIth year-8,33%

Ist year

6%

94%

0%

1st Qtr

2nd Qtr

3rd Qtr

VIth year

9%

91%

0%

1st Qtr

2nd Qtr

3rd Qtr

Reason for reading the labelReason for reading the label products without additives, products without additives,

synthetic dyessynthetic dyes

Ist yearIst year-67,22%-67,22%

VIth yearVIth year-54,16%-54,16%

80%

20%

0%

1st Qtr

2nd Qtr

3rd Qtr

Ist year

VIth year-54,16%

55%

45%

0%

1st Qtr

2nd Qtr

3rd Qtr

• no caloriesIst year-20%, VIth year - 25%,

Ist year

VIth year

80%

20%

0%

1st Qtr

2nd Qtr

3rd Qtr

75%

25%

0%

1st Qtr

2nd Qtr

3rd Qtr

•out of boredom

Ist year-12,77%

final year-20.83%.

Ist year

VIth year

13%

87%

0%

1st Qtr

2nd Qtr

3rd Qtr 21%

79%

0%

1st Qtr

2nd Qtr

3rd Qtr

Understanding the Importance of the labelUnderstanding the Importance of the label

read full labelread full label

Ist yearIst year-16,66%,-16,66%,

VIth yearVIth year-20.83%-20.83%

Ist yearIst year

17%

83%

0%

1st Qtr

2nd Qtr

3rd Qtr

VIth year

21%

79%

0%

1st Qtr

2nd Qtr

3rd Qtr

•not interested in the label

Ist year-22, 22%

VIth year-37.5%

Ist year

VIth year21%

79%

0%

1st Qtr

2nd Qtr

3rd Qtr

40%

60%

0%

1st Qtr

2nd Qtr

3rd Qtr

• doesn’t like the labelIst year-66, 66%final year-41.66%,Ist year

33%

67%

0%

1st Qtr

2nd Qtr

3rd Qtr

VIth year

42%

58%

0%

1st Qtr

2nd Qtr

3rd Qtr

ConclusionConclusion

Judging by the conducted study,an important number of medical Judging by the conducted study,an important number of medical students pay attention to the product labels but still,there are students pay attention to the product labels but still,there are some who do not pay attention to the label.some who do not pay attention to the label.

Therefor further education on the importance of the product label Therefor further education on the importance of the product label isis needed. needed.

????? ????? QUESTIONS ?????QUESTIONS ?????

Thank you for your Thank you for your attentionattention