the psychology of selling
DESCRIPTION
Have you heard the expression ”treat people like you like to be treated”? It can be a useful genralism. However have you also noticed that people are different from you, they respond in different ways – we have different likes and dislikes from them. Perhaps our friends are more like us, they like similar things to us. But what about your clients? Even though they’ve got different likes and dislikes – I’m guessing you still might be able to do business with them? However what about your marketing material, does appeal to them? Is there one or two small changes you could make so that it could appeal to a broader range of prospective clients?TRANSCRIPT
Suzanne Hazeltonworking with individuals and teams to THRIVE!
The Psychology of Selling
Whistle stop tour of the next 90 mins ….
• Who is Suzanne Hazelton• Introduction to the psychological tool– Overview• (coffee)
– Getting down, dirty and practical• How does this apply to your marketing
materials
Suzanne’s toolkit
2 books:
- Raise Your Game
- Great Days at Work (in press)
Masters’
degree in Positive Psychology
- The science of h
appiness, well-b
eing and motivation
Qualified Coach & Business Coach
Psychometric tools
- Myers Briggs Type Indicator (MBTI)
- Firo-BNLP (M
prac)
Experienced trainer, coach, speaker
TA - Psychotherapy
The effect of shifting the mean of the mental health spectrum – Huppert (2009)
I believe that successful individuals have a disproportionately positive impact on society. My personal mission is to enable more people to be
THIS successful
THRIVE! Framework
THRIVE! Framework
Today, beginning to explore here
Short activity ……Pen & paper ready
… just 2 minutes to …
Write about a river
Exploring the concept of ‘preference’
10
How you take in information How you make decisions
PS – there are no right answers – people do it differently
12
(S) Takes in information through senses
(N) More ‘big picture”, intuitive
How you take in information & how you make decisions
14
(S) Takes in information through senses
(N) More ‘big picture”, intuitive
How you take in information & how you make decisions
Thinking, logic based Feeling, values
15
(S) Takes in information through senses
(N) More ‘big picture”, intuitive
How you take in information & how you make decisions
(T) Thinking, logic based (F) Feeling, values
ST
NT NF
SF
Activity …
17
(S) Takes in information through senses
(N) More ‘big picture”, intuitive
How you take in information & how you make decisions
(T) Thinking, logic based (F) Feeling, values
ST
NT NF
SF
Whistle stop tour of the next 90 mins ….
• Who is Suzanne Hazelton• Introduction to the psychological tool– Overview– Getting down, dirty and practical
• How does this apply to your marketing materials
Take a moment
THRIVE! Coaching
Contact Details
• [email protected]• Blog: www.suzannehazelton.com• Web: www.thebusinessofchange.co.uk• Twitter: @SuzanneHazelton
ReferencesHuppert, F. A. 2009. Psychological Well-being: Evidence Regarding its Causes and Consequences.
Applied Psychology: Health and Well-being, (2), 137–164.