the public sector and the social organization
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These are the presentation slides for a talk given on about social organizations and the public sector that charts opportunities for new kinds of collaboration and involvement.TRANSCRIPT
Public services and social business ‐ a new world of involvement?
Anne McCrossan ‐ Visceralbusiness.com ‐ @Annemcx
Increasing employee saAsfacAon
Decreasing travel costs
Increasing customer saAsfacAon
Increasing speed of access to internal experts
Increasing effecAveness of markeAng
Reducing communicaAon costs
Increasing speed of access to knowledge
35%
40%
43%
43%
52%
54%
68%
20% 40% 60% 80% 100%
Business returns being seen from Web 2.0 Benefits acknowledged by survey respondents (%) Source: McKinsey September 2009
Close to seven out of ten respondents (69%) report that their companies “have gained measurable business benefits, including more innovaAve products and services, more effecAve markeAng, be[er access to knowledge, lower cost of doing business, and higher revenues”.
easy to feel unanchored from what is known
old boundaries may not be so relevant
things change
‘I’ becomes the boundary
walls can become blurred
What does this mean for how public service organizaAons define internal collaboraAon?
80% tacit communicaAon
Source: Karen Stephenson Neaorm
80% tacit communicaAon
hubs
gatekeepers
pulsetakers
Source: Karen Stephenson Neaorm
80%
learning
strategy
advice
innovaAon
social
decision making
tacit communicaAon
Source: Karen Stephenson Neaorm
80% strategy
advice
innovaAon
decision making
How can we make the most of untapped tacit informaAon and establish effecAve networks?
tacit communicaAon
‘The people formerly known as the audience’
read favourite comment subscribe network collaborate moderate lead
Copyright © 2009 Visceral Business
pa[erns of evoluAon political, psychological, commercial, behavioural
monarchy absolute rule oligarchy democracy commune mulAtude
poliAcal evoluAon
then now
Maslow’s hierarchy of needs
monarchy absolute rule oligarchy democracy commune mulAtude
physiological needs safety love and belonging esteem self‐actualizaAon
psychological evoluAon
monarchy absolute rule oligarchy democracy commune mulAtude
physiological needs safety love and belonging esteem self‐actualizaAon
The ‘me’ society and individual idenAty
‘affinity is stronger than structure’
tangible assets intangible assets
posiAoning spectrum
tangible assets intangible assets
posiAoning spectrum
who you are and
what you do
products and
services
skills and
approach
culture and
personality
mission and
cause
1 2 3 4 5
tangible assets intangible assets
industrial organiza5ons
commercial organiza5ons
social organiza5ons
who you are and
what you do
products and
services
skills and
approach
culture and
personality
mission and
cause
1 2 3 4 5
u5li5es causes
a commercial evoluAon
tangible assets intangible assets
industrial organiza5ons
commercial organiza5ons
social organiza5ons
who you are and
what you do
products and
services
skills and
approach
culture and
personality
mission and
cause
1 2 3 4 5
u5li5es causes
mining retail mining
a commercial evoluAon
housing
energy charities
pharma trade guilds
councils and public services transport auto travel and leisure
food and beverages membership organizations
financial services
consumer electronics
fmcg media and cultural institutions
technology government
tangible assets intangible assets
industrial organiza5ons
commercial organiza5ons
social organiza5ons
who you are and
what you do
products and
services
skills and
approach
culture and
personality
mission and
cause
1 2 3 4 5
u5li5es causes
a commercial evoluAon
housing
energy charities
pharma trade guilds
councils and public services transport auto travel and leisure
food and beverages membership organizations
financial services
consumer electronics
fmcg media and cultural institutions
technology government
mining retail mining
less factory, more behaviours and relaAonships
‘social parAcipaAon is the new medium’ David Armano
tangible assets intangible assets
industrial organiza5ons
commercial organiza5ons
social organiza5ons
who you are and
what you do
products and
services
skills and
approach
culture and
personality
mission and
cause
1 2 3 4 5
u5li5es causes
mining retail mining
housing
energy charities
pharma trade guilds
councils and public services transport auto travel and leisure
food and beverages membership organizations
financial services
consumer electronics
fmcg media and cultural institutions
technology government
commercial evoluAon
a bio‐logical kind of organizaAon
extrapolated, individualized, mission‐oriented forms of organizaAon
cultural idenAty and dna are vital (literally)
bio‐logical organizaAon
bio‐logical organizaAon
Yochai Benkler Berkman Professor of Entrepreneurial Legal Studies at
Harvard & Faculty co-director of the Berkman Center for Internet and Society
‘The personal computer changed the basic model of capitalizaAon of informaAon, knowledge, and cultural producAon.
ComputaAon, communicaAons, storage, sensing, and capture devices are now widely distributed.
These, in turn, enable the effecAve deployment of the other core input into the global informaAon economy ‐ human creaAvity, wisdom, insight, and perspecAve.’
‘Capital, Power, and the Next Step in Decentralization’ Essay, Sept 16th 2009
The driving power of the internet comes from how it’s giving people the tools to self-actualize, turning intentions and desires into attention and ideas.
The potenAal opportunity
‘you can’t fake community, you can’t force it, either’ Chris Brogan
credible and compelling
geek
loser poser
hero
credible and compelling
cred
ible
compelling
broadcast is being replaced by involvement…
‘People will forget what you said, they’ll forget what you did, but they’ll never forget how you made them feel and what you
inspired them to do.’
New ethics, blatant integrity
be authenAc not persuasive IPA Social Principle #6
collaboraAon is an opportunity to redefine purpose
# security
# safety
# local knowledge
# neighbourhood
# efficiency
# listening ear
What be:er place to care about than where people live?
# process
new management styles
amiable expressive
analyAcal driver
task
peo
ple
ask tell Source: Keirsey Temperament Sorter
selecAves
mavens
wallflowers
bu[erflies
frequency of use
num
ber
of
chan
nels
lo
w
high
low high Source: AlAmeter Group
bystanders
weak links
emotional commitment
inte
llec
tual
und
erst
andin
g
champions
loose cannons
low
hi
gh
low high
communicaAon can become richer
Empathic listening Factual listening
Downloading GeneraAve listening
1
2 3
4
quick fixes, reacAons
redesigning policies reframing values and beliefs
regeneraAng sources of self and purpose
Source: C. O[o Scharmer Prescencing InsAtute
Wealth created through the
division of labour
Wealth created through sustainable
social benefit
CollaboraAon creates new dimensions of value within an organizaAon
Your organizaAon has a unique DNA and culture worth culAvaAng
Get up the curve by connecAng with what ma[ers and go beyond tools and channels
There is no internal and external in the social organizaAon; leadership skills and management capabiliAes are valuable throughout
Establish networks capable of harnessing a[enAon, contribuAon and wanAng to connect.
becoming social
Copyright © 2009 Visceral Business
Photos and credits Slide 1 : London Street Art Waterloo by londonstreetart2 h[p://bit.ly/cN3l2 Slide 2 : Ker‐Plunk by Dr Craig h[p://bit.ly/pS8Iz Slide 4 : Fall to Heaven by Sharham Sharif h[p://bit.ly/4jyyQj Slide 5 : City boundaries by Citymuso h[p://bit.ly/13SjyH Slide 8 : Phra Sumen Fort by Michael Layefsky h[p://bit.ly/zX8am Slide 38: New spectacles by Steve Green h[p://bit.ly/LvyNa Slide 38: Time to play by qcomplex5 h[p://bit.ly/e0qsD Slide 38: 4 by 3li[leboyz h[p://bit.ly/2R5asI Slide 38: My Name is Not Clark Kent! Carlos Norbero h[p://bit.ly/JFlIl Slide 43: Smile by jiggskykeken h[p://bit.ly/2cvjqJ Slide 43: Work in Progress by Katherine Treffinger h[p://bit.ly/FfT0u Slide 43: Post Office by Suzy Pym h[p://bit.ly/FW8nD Slide 43: Driving light by Crankydragon h[p://bit.ly/19jNBC Slide 44: I ate 6 by Farl h[p://bit.ly/4sMMZQ Slide 44: Bu[erflies in my head by Kees Straver h[p://bit.ly/ooIpN Slide 44: Wallfower by CogniAve AmbiAon h[p://bit.ly/YcOjV Slide 44: Rainbow Coloured 319 by CrashCalloway h[p://bit.ly/2sTaGJ Slide 45: Passively bystanding by Lo Li h[p://bit.ly/odsab Slide 45: The weakest link by Darwin Bell h[p://bit.ly/FAPcN Slide 45: Target Day 2 by Mikey Sachs h[p://bit.ly/O09Os Slide 49: Maurício Chileno by Marcelo Mug h[p://bit.ly/ztYsC
McKinsey Business Survey details can be found here h[p://bit.ly/10OccC