the purpose generation: how to attract, retain, and empower millennials
TRANSCRIPT
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the purpose generation HOW TO ATTRACT, RETAIN AND EMPOWER MILLENNIALs
adam smiley poswolsky AUTHOR, THE QUARTER-LIFE BREAKTHROUGH
SMILEYPOSWOLSKY.COM
@whatsupsmiley
Copyright 2016 by Adam S. Poswolsky. All rights reserved.
Source: Gallup (2013)
70%Source: Gallup, State of the American Workplace Report (2013)
@whatsupsmiley
FIND BELIEVERS
WE ARE NOT THE “ME ME ME” GENERATION
PURSUE MEANING
“Being human always points, and is directed, to something or someone, other than oneself—be it a meaning to fulfill or another human being to encounter. The more one forgets himself—
by giving himself to a cause to serve or another person to love—the more human he is.”
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-Viktor Frankl
reflects who you are and what your interests are,
allows you to share your gifts to help others,
provides a community of believers that will support your dreams, and is financially viable
given your desired lifestyle.
MEANINGFUL WORK
@whatsupsmiley
@whatsupsmiley
what millennials really want• Sense of MEANING
• Coaching and mentoring
• Learning, leadership development
• Flexible work, remote work, work-life balance
Source: Deloitte Millennial Survey, 2016
MILLENNIAL ENGAGEMENT• Digital
• Clear
• Fluid
• FastSource: “When Millennials Take Over” by Jamie Notter and Maddie Grant (Ideapress Publishing, 2015)
EMPLOYEE ENGAGEMENT• Purpose
• Value
• Renewal
• FocusSource: The Energy Project (Tony Schwartz and Christine Porath, The New York Times, “Why You Hate Work”, 5/20/14).
Employees who derive meaning reported 1.7 times higher job satisfaction, and 1.4 times more engaged at work. Employees who have supportive supervisors are 1.3 times as likely to stay with the organization and are 67 percent more engaged.
Employees who take a break every 90 minutes report a 30 percent higher level of focus. Only 20 percent said they were able to focus on one task at a time at work, but those who could were 50 percent more engaged.
Average job = 5 years !
Average millennial’s job = <3 years
Source: U.S. Bureau of Labor Statistics
65% of today’s kids will end up in jobs that
haven’t been invented yetSource: U.S. Department of Labor
WHAT WILL YOU LEARN? how will you add VALUE?
HOW CAN YOU INVENT YOUR OWN PATH? !
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“MAXIMIZE THE RATE OF LEARNING WHILE MINIMIZING THE RATE OF TIME TO TRY IDEAS.”
-TOM CHI, FORMER HEAD OF EXPERIENCE AT GOOGLE X
Photo credits: Amira Pollack
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2 greatest opportunities for companies to empower MILLENNIAL TALENT
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1. MAKE AN IMPACT 2. PROVIDE SKILLS & TRAINING
75% of millennials say businesses are focused on their own agenda, rather than improving society. 28% of millennials say their organization is not making full use of their skills.
Source: Deloitte, 2015 Millennial Survey
EMPOWER millennials• Purpose: alignment with role & company mission
• value: Mentorship, skills exchange, and co-leadership
• Autonomy: Encourage career exploration, flexible/remote JOBS
• experiment: HR supports A 2-5 YEAR LEARNING JOURNEy
*Currently 34% of the workforce are freelance. Source: Freelancer’s Union See Daniel Pink’s Drive for Purpose/ Mastery /Autonomy reference
EMPOWER millennials• ENGAGE: Positive reinforcement and frequent feedback, SUPERVISOR = MENTOR,
VALUES-ALIGNED culture design, TEAM BUILDING, design thinking
• EXPLORE: OFFER apprenticeships, unpaid sabbaticals for purpose-driven projects
• IncluDE: inclusion > hierarchy
• BALANCE: deliver employee perks tied to quality of life, renewal, creativity, play, FOCUS, health & wellness
• COMMUNITY: Join exponential communities to BUILD diverse and dynamic networks
HR IS THE NEW LIFE COACH
@whatsupsmiley
be a brand with a mISSION !
design PRODUCTS that are more than PRODUCTS
MAKE THE ASK
WE Are THE PURPOSE
GENERATION
