the pyramid is history ! the real challenges and conflicts between … · 2014-05-07 ·...
TRANSCRIPT
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
MogensMogens KirkebyKirkeby, president , president
International Sport and Culture AssociationInternational Sport and Culture Association
www.iscawww.isca--web.orgweb.org
The pyramid is history !The pyramid is history !
The real challenges and conflicts The real challenges and conflicts
between grassbetween grass--roots and top sport.roots and top sport.
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
DeDe--construction of the pyramid modelconstruction of the pyramid model
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
FollowFollow thethe moneymoney
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
FollowFollow thethe moneymoney
-- and and thethe motivemotive..
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
-- FFinancialinancial solidaritysolidarity
-- GrassGrass--roots sport creates top sport roots sport creates top sport
and top sport creates grassand top sport creates grass--roots roots
sport.sport.
-- It is the same game!It is the same game!
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
Financial solidarityFinancial solidarity
One big One big ““familyfamily”” of sportof sport
““ One World One DreamOne World One Dream””
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
FFinancialinancial solidaritysolidarity
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
GrassGrass--roots sport creates top sport and roots sport creates top sport and
top sport creates grasstop sport creates grass--roots sport.roots sport.
Excellence aspectExcellence aspect
Marketing aspectMarketing aspect
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
FFinancialinancial solidaritysolidarity
Creating excellence and marketingCreating excellence and marketing
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
It is the same game!It is the same game!
Performer vs. Performer vs. ““ProPro--sumersumer””
Doing the same but in very different waysDoing the same but in very different ways
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
Recreational grassRecreational grass--root sport is root sport is
about being a about being a ““ProsumerProsumer””
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
Doing the same but in Doing the same but in
very different waysvery different ways
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
ParcourParcour –– Nordic Walking Nordic Walking –– 3000 m Steeplechase 3000 m Steeplechase
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
FFinancialinancial solidaritysolidarity
Creating excellence and marketingCreating excellence and marketing
The same game The same game
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
”Pro-sumer”
Performer
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
”Pro-sumer”
Performer
To provide settings that fulfill the needs
of the performer and the “prosumer”.
Platform for the best athletes – a platform for the active citizens
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
”Pro-sumer”
Performer
The future challenges and conflicts:
Ability to innovate
Available ressources / Finance
Available ressources / Human Capital
To provide settings that fulfill the needs
of the performer and the “prosumer”
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
”Pro-sumer”
Performer
To provide settings that fulfill the needs
of the performer and the “prosumer”
Thank you
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model