the quality of cities and how to measure it · the quality of cities and how to measure it june...
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The quality of cities andhow to measure it
June 2016PwC’s ChiefEconomist Office
PwC
Megatrends impact our society and businesses
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Three major demographic shifts
AgingIncreasingnumber of
households
Women closingthe gap
Demographic shifts
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Ageing is a Global thing – fertility and morbidity
40 46
32 37
22 40
19 25
27 41
37 41
Source: United Nations Population Division, World Population Prospects, 2012 revision
Median population age, 2013-2050
Demographic shifts
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0 2000
CO
2,
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ma
nd
N2O
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pb
300
250
400
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500 1000 1500
Year
1,600
600
2,000
1,800
1,400
1,200
1,000
800
CH
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pp
b
Carbon dioxide (CO2) Methane (CH4) Nitrous oxide (N2O)
Get real - unprecedented footprint and emissions
Averagetemperaturesare predictedto increase by
over 2ºC inthe 21 century
2ºC
Climate change and resource scarcity
Cities account for
60% of energy
consumption
and 75% of
carbon emissions
Source: IEA (2012)
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Proven concepts: cities and their peripheries are hometo clusters
California WineCluster
HollywoodItalian LeatherFashion
London City
Dutch Flower cluster
Bit Valley in TokyoSilicon Valley
Dutch High Tech industry
Shift in Economic power
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We have speeded up! What a difference 8 years canmake
Technology &Behaviour“That odd habit ofrecording somethingeverybody else aroundyou is recording too –why?”
Technological Breakthroughs
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It’s not if, but when you will be disrupted
23%
€€€€
€ €€
Cost saving fromcloud computing
15%
Less transport dueto 3D-printed
goods
9%
More peopleusing mobile
internet in thenext 3 years
50%
Jobs that canpotentially be
substituted by AI
20%
€
Population usingm-commerce
€1/Tb
Cost of big datastorage
53%
Increase indemand for nano-
materials
68%
Decrease in Li-ion batteries ’13 -
‘15
15%
Increase in US-productivity dueto robotics since
2008
€1,5 tn
Total costreduction by
2020 due to IoT
75%
Reduction insequencing cost
in the last 3 years
Technological Breakthroughs
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Smart, clean and clever
Technological Breakthroughs
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Rapid urbanisation in pictures
Shanghai 2010Shanghai 1990
Dubai 2015Dubai 1990
Panama 2009Panama 1930
Shenzhen 2010Shenzhen 1980
Sources: “Then & Now: The Stunning Speed of Urban Development”, Web Urbanist (2011), Citywallpaperhd.com (2016)
Accelarating urbanisation
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Economicgrowth
The city as a source of growth… but what makes a‘city’?
The city fuels growththrough connectivity
Source: brilliant maps.com
Holland: a dense country or an empty city?
1,88%
1,31%
1,19%
1%
45min
45min
90min
180min
300min
90min
180min
300min
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Hubs: what are you famous for?
New Land
Flowers ofAmsterdam
AmsterdamHaarlem
Shift in Economic power
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‘A city should be judged not by its size but by its quality’Socrates - Plato
Accelerating urbanisation
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Peaks in the DeltaCities’ DNA based on 9 Capitals
So - what does this mean?
DNA
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Peaks in the Delta
Methodology
61 indicators on 9 capitals
Rankings per indicator and
per capital
Comparisons by city and
by regions
Sources
So - what does this mean?
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Quality of cities: The Hague
So - what does this mean?
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Quality of cities: Rotterdam
So - what does this mean?
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Define your strategy, prioritize and invest
So - what does this mean?
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Where would you like to live and recreate?
So - what does this mean?
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Vibrant and lots of recreational opportunities
So - what does this mean?
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How easy is it for your employees to get to your office?
So - what does this mean?
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High infrastructure investments and lots ofopportunities to charge your electric car
So - what does this mean?
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Where would you like to sell your products & services?
So - what does this mean?
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Young, working urban population
So - what does this mean?
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Comparison on characteristics
So - what does this mean?
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Comparison on characteristics
So - what does this mean?
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Rationale for collaboration
So - what does this mean?
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Rationale for collaboration
So - what does this mean?
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Compare regions
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Two examples how relevant data on regions is used toimprove business
New locations based on potentialclients and competition
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Movie storyline MRDH
Think smart
Think smart Think wise
Think smart Think wise Think big
Think smart Think wise Think big Think ahead
Think smart Think wise Think big Think ahead
THIN
K&
KEE
PFO
CU
SMETROPOOLREGIO ROTTERDAM DEN HAAG
PwC
Check up
Building metropoles makes sense, but check up!
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Thank you
PricewaterhouseCoopersThomas R. Malthusstraat 5P.O. Box 96161006 GC AmsterdamThe NetherlandsT: +31 (0) 88 792 75 58M: +31 (0) 6 22 48 32 [email protected]
Prof dr Jan Willem VelthuijsenPartner | Chief Economist
www.pwc.nl/nl/megatrends/
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