the quays marketing group

GREATER MANCHESTER’S WATERFRONT

Quays Marketing PartnershipMarketing Opportunities


What you need to know

The Quays is a multifaceted destination located on Greater Manchester’s stunning waterfront. A world class visitor and leisure destination, and a hugely important component of Manchester’s tourism offer.

Set within one square mile - against the stunning backdrop of its waterside location, you’ll find • iconic cultural attractions• the world’s most famous football club• a legendary cricket club• destination shopping • the regional HQ of the BBC at MediaCityUK• the studio HQ of ITV

The Quays is just a ten minute journey from the country’s second most popular city, making it an ideal destination for leisure visitors looking for a day out or a short break.

In 2012 we welcomed nearly 3.3 million visitors, spending nearly £250 million, making it one of the leading destinations in the UK.

Join us

The Quays Marketing Partnership (QMP) comprises of tourism businesses working together to promote The Quays as a leading destination within England’s Northwest. QMP works as a membership organisation where each participating partner contributes both cash and in-kind support. These cash contributions are pooled together to provide a meaningful marketing activity budget.

Your organisation could have access to this vast marketplace through a number of ways.

Take advantage of our marketing opportunities and the chance to align your brand with this vibrant and dynamic destination.

UK’s

fastestgrowingvisitor destination

3.2

ANNUALVISITORS

£251.6m illio n*

3.7

Attracted

Spentda

ys

60%

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visi

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MediaCityUK

Manchester U

nited FC

The Lowry

IWM N

orth

Lowry Outlet

The Copthorne Hotel

Manchester Cruises

Emirates Old Trafford

BBC

ITV

Coronation Street

Groups

Tourists

Business visitors

Conference and events

7000+monthly

£487,000+audience

£210 million+audience

ROI: 35:1

Accessover £25,000 marketing investment

Shapethe future

Networkwith Quays businesses

* 2012 STEAM �gures

Mersey Ferries

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Benefit

Position on steering group & input into group planning

Access to over £25,000 of marketing investment

Access to PR with a reach of over 210 million people

Inclusion in national and regional PR fam trips

Feature in joint Quays PR messages

Inclusion in Quays leisure marketing campaign

Venue listing on website www.thequays.org.uk

Reciprocal link to venue website

Inclusion in Joint Quays e-shots

Inclusion in Quays print

Inclusion in any group advertising

Venue profiling via Quays competition packages

Links via Quays social media channels

Access to Marketing Manchester marketing opportunities

Web ticker-tape advert online

Web MPU advert online

Advert in Quays print

Inclusion in groups marketing campaign

Attendance at travel trade exhibitions

Inclusion in conferencing marketing campaign

Full

£3,0

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£750

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Quays Marketing PartnershipMembership options


Advertisement area

1000px X 50px - £150 per month



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Individual marketing opportunities online at www.thequays.org.uk


Advertisement area in Quays printed leaflet. 10,000 leaflets produced.

74mm X 95 mm (excl 5mm bleed)£250

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Individual marketing opportunitiesPrint

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Interested?If you’re looking to align your brand or venue with The Quays and want to discuss any of the marketing or membership opportunities available, please contact:

Dan StriblingQuays Marketing Partnershipe: [email protected]: 07973 299 175www.thequays.org.uk@quayspartnersThe Quays - Greater Manchester’s Waterfront

the quays marketing group

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