the quick & effective strategy to generate targeted prospects to your business | yc. ng
DESCRIPTION
YC Ng shared how to generate targeted prospects for your business via Google Adwords.TRANSCRIPT
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The Quick &Effective Strategy"
Created by YC. Ng, www.iBizClicks.com
To Generate Targeted Prospects! To Your Business!"
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Source: Clicks2Customers
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Source: Clicks2Customers
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53%
45%
1%
19%
78%
63%
1%
35%
3%
96%
1%
95%
4%
1%
99%
18%
78%
3%
95%
1%
43%
55%
1%
3%
95%
2%
Search Engine Market Share in Asia 9%
47%
42%
Source: StatCounter, May 2010
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Your Customers Are Specifically Searching For YOUR PRODUCTS!"
FREE Listing – Based on Search Engine Algorithm Pay Per Click
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Search Engine Heat Map Study The “Golden Triangle”
The top/center region gets the most visibility, followed by the top right-column of the paid ads.
Where our eyes look?
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Keyword Research http://adwords.google.com/select/KeywordToolExternal
How to Count Whoʼs Looking for Your Product / Service"
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Google AdWords - Keyword Advertising"
• Promote to your prospects when they are searching for your products & services
• Only pay for visitors who come to your website
• Local & International reach with any budget
• NEW: Pay Per Conversion
women fashion
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• Reach – Access to ~80% of Internet users worldwide
• Cost – Low costs for high ROI – Pay Google when users click on your ads
• Timing – Ads are seen by users looking to purchase – Reach your audience at the right time, with the right
message
• Flexibility – Start advertising quickly – Unlimited changes, whenever you want – You can target ads to the specific location & language of your
customers
Benefits of"
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8 Tips to Google AdWords Success"
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1. Keyword, Keyword & Keyword" Spend more time on keyword research and it’s really never “over”
Focus on 2 words phrase & above
http://adwords.google.com/select/KeywordToolExternal
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2. Start with Keyword Exact & Phrase Match"
Exact Matching: [penang hotel]
Phrase Matching: “penang hotel”
Broad Matching: penang hotel
penang hotel
cheap penang hotel penang hotel gurney
penang 5 star hotel penang food and hotel
penang gurney
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3. Create Simple, Enticing Ads"
Display URL: Capitalize Key Phrase
Ad Text: Include USP / Benefit
& Call-to-action at the end of ad text
Ad Title: Include keyword
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4. Landing Page Relevancy"
Landing Page (not necessary home page)
Give what the searcher want! Your landing page should follow up on what was promised in your ad.
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5. Start Running Your Campaign at Google Search FIRST "
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6. Local Targeting"• Find your customer exactly where he/she is at • Use Customized Targeting to target highly specific areas • Example: pizza delivery service
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7. Conversion Tracking is Compulsory"
Track ROI and make smarter online marketing decisions.
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8. Itʼs NOT the Jet Engine, Itʼs the Wings to make you fly"
Google AdWords
Without an effective website (wings), your online business may not go very far, even if it has a great marketing system (engine).
Your Website
Why? Why can’t I make any sales?
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• Understand who your visitors are and where they come from
• Learn how visitors use your website
• Discover which visitors are likely to convert and how to aHract more of them
• OpJmize online and offline markeJng by measuring post-‐click performance
• Uncover deep insights with minimal training
Discover. Share. Act.
Web Analytics: Try Google Analytics"
www.google.com/analytics/
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Summary"
With Google AdWords your company website will appear on the Google top ranking, in just 24 hours.
It is an affordable way to drive high-quality traffic to your website. This allows you to easily target people interested in your particular products and services.
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We Help You Generate And Convert More Web Visitors
Google AdWords Campaign Set-up, Optimization and Management Website & Landing Page Optimization
Web Analytics Internet Marketing Consultation
Social Media Marketing
www.iBizClicks.com
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Any Ques=ons?