the real estate book story
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Print, web, mobile, social, direct mail - The Real Estate Book's multi-media marketing programs deliver leads, help you get listings and make you stand out from the crowd!TRANSCRIPT
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Search for homes at:
RealEstateBook.comLearn about multimedia advertising packages call 888-809-8495,or enter your zip/postal code online at:
Store.RealEstateBook.com
Blog.RealEstateBook.com
RealEstateBookFacebook.com
Twitter.com/RealEstateBook
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Multimedia marketing fromthe industry’s most trusted brand.
D LEADS LOCAL PRINT CAMPAIGN SEO RANKING QR & TEXT CODES DISTRIBUTION MOBILE STRATEGY
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We make multimedia marketing simple.
CAMPAIGNS PERSONAL BRANDING DIRECTMAIL QUALIFIED LEADS MULTIMEDIA LOCAL PRINT DISTRIBUTION MOBILE MARKET
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Web, mobile, social and traditional media allcompete for their attention. That makes orchestratingyour marketing program more complex.
The Real Estate Book®makes it simplewith a multimedia marketing strategy
to amplify the effectivenessof your entire campaign and maximize the overallreturn on your marketing investment.
We make it all work together
to gain listings,reach buyers,build your personal brandand sell more homes.
2
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Available online at TREBstore.com
4 5
Each office is independently owned and operated.
999 Smith Street – $375,000
Located in the heart of the city’s Historical District,
in a very secure, private, &friendly neighborhood.
• 4 BR, 3.5 BA + 3 Rms
in Full Basement
• ProfessionalLandscaping
• .85 AcreWooded Lot
• 2-Car Garage
•Vinyl Siding• Hardwood Floors
•Vaulted Ceilings
• #1 School District
SarahAgentREALTOR®
555-555-5555 Office
555-555-5555 Cell
555-555-5555 Fax
www.abcrealty.com
SouthTowne
123 Realty Blvd. • Anywhere, US 20555
This house is only missing one thing...This house is only missing one thing...
Our multimedia marketing tools are an integration of the
latest technologies & proven lead generatorsto create the most effective advertising package available today,from a single source.
The Real Estate Book® connects youwith home shoppers at the exact timeand place they shop, through anymethod they want to shop.
RING PHONE CALLS EMAIL CAMPAIGNS LOCAL PRINT DISTRIBUTION MAP VIEWS CLICK THROUGHS SOCIAL SHARING QUALIFIED LEA
DS MOBILEOPTIMIZED TRAFF
6 7
Stand out on the Web.
Help consumers find your site,your listings and you:
1. Be everywhere.• Monthly, over 65 million unique users shop for homes online.**• The number of homes sold each year equals only a fraction of that.• Internet shoppers search multiple sources and multiple sites for information.*• The more often they see you, the more often they contact you.
2. Gain traffic from consumers interested in local real estate.Advertising with The Real Estate Book® targets local online shoppers through:• Our printed magazine• QR and text codes• Distribution merchandising and more
3. Advertise your online presence offline.• Drive direct traffic to your site by advertising it.• Consumers may search and find you online, but local print advertising reachesout to them where they eat, live, shop and play––driving them to your site.
4. Go mobile.• Today, more people surf the Web on mobile phones than computers.• Mobile shoppers convert to real leads at a higher rate.***• That’s why your site and listings need to be optimized for mobile shoppers.
RealEstateBook.com connects home buyersand sellers with real estate professionalsto generate qualified leads.
EMAILSPHONE CALLSMAP VIEWSMARKET INQUIRIESCLICK-THROUGHS TO YOUR SITESOCIAL MEDIA SHARING
Enhanced Packages Include…
iTOURSFEATURED AGENTSFEATURED LISTINGSTOWER ADS
* 2011 NAR Profile of Home Buyers & Sellers** comScore Media Metrics*** 2012 NCI Survey of Mobile Home Shoppers
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8 9
Home shoppers relyon mobile tools.Nearly 50% of home shoppers saidthey considered mobile tools“essential” in their home search.
Mobile leadsconvert!68% of home shoppers said theycontacted someone to view a homebased on their mobile search.
Mobile site displays on any mobile phone, with or without downloading an app.
Connect with mobile consumers on the go!
Text Codes forEvery Listing
Sign Riders withQR &Text Codes
RealEstateBook.comMobile Site
Single PropertyMobileWeb Sites
Mobile Apps Available
Agent MobileWeb Sites
QR Codes forEvery Listing
42% downloaded home buyingsearch app
57% located a house listingwith GPS
55% searched by city66% inquired for more information
about a listing
60% found listing details, price,description, amenities andcontact information
78% viewed photos and videosof homes
30% shared listing informationwith friends and family
We surveyed recent home shoppers to find outhow they used mobile tools in their home search.
2012 NCI Survey of Mobile Home Shoppers
Print plays a vital role in your digital strategy.
ARKETING STRATEGY PHONE CALLS QR CODES LOCAL PRINT MOBILE FEATURES QUALIFIED LEADS TEXT CODES STAND OUT LOCALDISTR
IBUTION DIGITAL STRA
10 11
Today’s consumers move seamlessly from printto web and mobile.
1. Print generates LEADS.• Web traffic • Individual emails • Direct phone calls• Mobile traffic • Drive by traffic
2. Print advertising actively interrupts consumers.• Our magazines reach consumers where they live, shop, work & playthrough prospect focused distribution––surrounding your prospectswith your advertising.
• QR and Text Codes instantly connect home shoppers to you andyour listings on their mobile phones.
3. Sellers want to see their homes advertised in print.• Your marketing plan is the number one reason a seller hires you.*• Home sellers expect to see their home advertised in print.
4. You stand out in print.• Everyone is online––on all the same sites.• Print makes you stand out locally as a top real estate professional.
10 11
HISTORIC DISTRICT IN LOUISBURG. Built in 1900 w/anamazing historical story. Spacious, high ceilings, 6 fire-places, hdwds, lge kitchen area, sep laundry room, amaz-ing porch, 1 car garage. - $199,900 MLS/ID:1783670.
LOCATION IS KEY! Wlnt hdwd flrs, wrought iron pkts,details galore: Hvy trim pkg, smth ceilings, surrnd soundwired, cstm shelves w/bead-board, xpnded deck, 42” cabi-nets. Priced to Sell! $299,900! MLS/ID:1812539
SINGLE FAMILY HOME built in 2005 with 3 bedrooms anda loft area, nestled into a cul-de-sac with beautiful tileflooring, stainless appliances. Home is in need of cosmeticrepairs only. Phenomenal price! MLS/ID:1814303
LIKE NEW HOME! New roof & hdwd floors! Largescreened porch & deck overlooking private backyard. 5 bd,4 ba, Bedroom on main level, His/Her Closets. HUGEKITCHEN w/ Breakfast room $415k. MLS/ID:1812538
DON’T MISS THIS STEAL! Over 3,050 sq/ft, 4 bds, 2 cargarage, deck. Make an offer! Hdwds in foyer, 42” cabinets,island in kitchen, sliding glass doors exit to deck, largeloft, trey ceiling in master $179,900. MLS/ID:1812543
ONLY $225K for over 3000 sq/ft! 5 bd & 2 car, hdwd floorson main, solid surface counters, 42” cab, beautiful smoothceilings. Luxury MBA w/his/her vanities, garden tub, sepa-rate shower, lge WIC! $209,900. MLS/ID:1813106
T987987 T321321
HISTORIC 1901 REDUCED
SINGLE FAMILY SUNSET RIDGE GOLF COMMUNITY
SHORT SALE CORNER LOT
T654654 T741963
T852741 T852963
Rachel Sellers500.500.5000
Page 12
For more info on your mobile phone about any of these listings,text the codes in red boxes to 85377. Standard data charges apply.
>>>Scan QR code at right toview all of my listings!
[email protected] | www.ABCrealty.com
Text code to 85377on your mobile phonefor information aboutan advertised listing.
Your Web address in printdrives traffic online.
Scan QR Codeswith your mobilephone for moreinformation.
* 2011 NAR Profile of Home Buyers & Sellers
What tools are you using toreach home buyers and sellers?
� Web sites
� Single property mobile sites
� Agent mobile sites
� QR codes
� Text codes
� iPhone app
� Android app
� Mobile enabled sign riders
� iTours
� Social media sharing
� Luxury sites
� Hyper-local print advertising
� Interactive print advertising
� Direct mail
� Corporate relocation
� Call tracking
� Lead reporting
� TREBstore.com
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We know what works, and how to make it work for you.
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How are you gaining new clients?Are you waiting for them to find you?
Are you reaching out to find them?
The Real Estate Book® & RealEstateBook.com actively reaches outto home buyers & shoppers through multimedia advertising.
Home shoppers used an average of4 sources during their home search.
2011 NAR Profile of Home Buyers & Sellers
Home buyers & sellers sought information for2 weeks prior to contacting an agent.
Roughly, only half of home buyers & sellersworked with an agent they knew.The rest are new clients.
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Consider these factors:
TIMEHow is your time best spent?The Real Estate Book® offers you a single source for multimediamarketing to save you time and energy. You spend less timemanaging systems – and more time managing relationshipswith your clients and prospects.
MONEYWhat is your time worth?Time you spend with prospects and clients pays off in morebusiness transactions – and more income.
EXPERTISEHow do you keep up with the latest tools and technology?Staying abreast of the latest trends is daunting, and finding the innovationsthat are right for your business can be a challenge.
Over time, our offering has evolved by adding the new technology and toolsthat best serve our advertisers.
We’ve been the #1 real estate media brand in the country for over 30 yearsbecause we know what works.
We make multimedia marketing simple.
Maximize the return on your investment of time and money.
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Search for homes at:
RealEstateBook.comLearn about multimedia advertising packages call 888-809-8495,or enter your zip/postal code online at:
Store.RealEstateBook.com
Blog.RealEstateBook.com
RealEstateBookFacebook.com
Twitter.com/RealEstateBook
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Multimedia marketing fromthe industry’s most trusted brand.
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