the real-time personalisation platform...cross-channel personalization dynamic images product...
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Fresh Relevance
THE REAL-TIME PERSONALIZATION
PLATFORM A fresh take on personalization for
the digital marketer
Our job is to make you awesome at yours.
One platform to collect customer data, analyze and personalizeWith over 6000 marketing tools out there, it’s hard to know what would
achieve your ultimate goal: Understanding what your customers actually
want and offering it, the moment they need it.
Fresh Relevance does exactly that. You can boost customer loyalty and
revenue by creating a seamless journey across all channels and devices.
The platform gathers email and website data from each shopper and
unifies it with your existing data. Showing you real-time behavior and
insight combined with the power to act on it, we help you consistently
achieve your KPIs.
Cross-channel personalization
Dynamic images
Product recommendations
Triggered emails
Social proof
Reporting, testing and optimization
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CROSS-CHANNEL PERSONALIZATIONImagine each shopper could have their own version of your website,
app and emails, tailored to their specific interests, actions and
inactions. That’s exactly what Fresh Relevance does.
Every time a shopper visits your online store or opens your messages,
they’ll be presented with content tailored to their latest behavior and
context. You can show shoppers relevant products when they’re most
interested. And treat them differently, whether they’re just browsing,
one-time buyers or lapsed customers.
Features include:
• Use specialty marketing rules, content and data tools (including
a profiling engine and advanced segmentation capabilities) to
build campaigns without having to drain IT resources.
• Provide a consistent brand experience that engages and
delights across multiple devices, countries and sites.
• Customize everything - banners, promotions, coupons, data
capture pop-ups, call-to-actions, website navigation, and more.
• Export precision segments based on behavior to your CDP,
CRM and ESP and use them to re-target shoppers with paid
social and PPC.
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DYNAMIC IMAGESDeliver an amazing customer experience with email and web content
that's personalized in real-time at the moment of engagement.
Leverage live inventory and pricing, customer and contextual
information and select from a comprehensive set of real-time
marketing tools to determine which images are displayed to each
individual or a segment.
The platform automatically generates compelling imagery that is
unique, relevant and up-to-date, the instant a shopper interacts with
your marketing content. This includes hero banners, product images,
copy, loyalty program balances and more. You can change the campaign
settings any time, even after an email has been sent, giving you
maximum flexibility and control.
Features include:
• Harness the shopper’s website browsing, transactional and
ESP data, such as preferences and demographic data, and
past email interactions.
• Deliver engaging content based on the device, weather,
time, and geo-location of each shopper at the moment
of engagement.
• Display customized banners, weather forecasts, live social
feeds, countdown timers and more.
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PRODUCT RECOMMENDATIONSHelp shoppers conveniently discover products they might like using
smart product suggestions. We give you full flexibility to design the
recommendations strategy that best achieves your unique goals.
Whether it’s suggesting the products each individual shopper is
most likely to purchase, promoting high-margin items or clearing
excess stock.
You can mix over 20 different recommendation types and align
messages at all stages of the funnel across email, website and app.
Our powerful machine learning engine tracks and analyses the behavior
of each shopper and blends these insights with advanced merchandising
rules to best achieve your business objectives. No integration
projects or product feeds needed, meaning you can deploy product
recommendations faster, and manage them simpler and at lower costs.
Recommendation types include:
• Personalized based on customer behavior, stage in the purchase
journey, customer lifecycle or geo-location.
• Crowdsourced based on what’s selling on your website right now.
• Social proof based on product ratings.
• AI-based using intelligent product similarity scoring to ensure
shoppers are presented with the most relevant suggestions.
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TRIGGERED EMAILSEmail automation is a great way to send timely and relevant messages with minimal manual effort. With Fresh Relevance, you can build a comprehensive triggered email strategy that spans the whole customer lifecycle - nudging shoppers through the purchase funnel, updating them on price or inventory changes to their favorite items and keeping them engaged once they’ve made a purchase. Message content can be fully personalized based on cart volume, type of shopper etc.
Don’t leave money in the shopping cart: convert more browsers into buyers by calling them back. We're the leading cart abandonment provider in the UK and recover more shopping carts than any other system as we identify shoppers across multiple devices. This means you won’t lose track if a customer revisits your website from a different device. They will find the items they had left behind - which has a significant impact on conversion rates. Marketers who send both cart and
browse abandonment emails see an average uplift of 11% in online sales.
Features include:
• Send single or multi-step browse, cart and form abandonment
messages.
• Let customers know that you have restocked a sold-out product
they looked at using back-in-stock emails.
• Inform shoppers of discounts on their favorite items with price
drop messages.
• Build predictive marketing campaigns, including post-purchase
and replenishment emails.
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SOCIAL PROOFIf you’re looking for a cost-effective and scalable tactic to make your
marketing more engaging and better converting, look no further. Social
proof harnesses the phenomenon where shoppers are most attracted
to items popular with fellow customers. These tactics help consumers
make a purchase decision and feel confident about their choice.
The best thing: with our platform, you have all the data and tools you
need to launch a social proof campaign at your fingertips.
Features include:
• Champion authentic product ratings and reviews in emails
and on the website in real-time.
• Let your customers do the marketing and include live
user-generated content (UGC) from Instagram, Pinterest
and Twitter.
• Show off customer favorites with product popularity
messaging based on how often a product was viewed or
purchased recently.
• Harness FOMO with scarcity messaging based on
remaining stock.
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REPORTING, TESTING AND OPTIMIZATION
Effective personalization isn’t a case of set and forget. It requires
ongoing monitoring, testing and fine-tuning. With Fresh Relevance’s
comprehensive reports, you can track how each tactic is performing
across channels, including opens, views, impressions, clicks,
conversions, and revenue. Using hard data, you can compare results
and instantly adjust strategies.
Take the guesswork out of your website and email optimization
by comparing the effectiveness of different types of creative, hero
images, call-to-actions, offers, and more with our wide-ranging
testing capabilities.
Features include:
• Test new marketing ideas on a subset of shoppers instead
of everyone by creating customized split rules with just a few
clicks, using A/B/n and multivariate testing.
• Use control groups to determine the influence of the tested
variable on results.
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Get up and running in no time
Getting started couldn’t be easier thanks to the quick and easy
implementation. The platform works with your martech stack without the
need for IT, including your ESP, eCommerce platform, CRM, marketing
database, ratings provider and more.
Fresh Relevance can be added to any website with just one line of
Javascript. We send emails through your ESP, keeping your sender
reputation and deliverability protected. Set-up is simple and just a matter
of entering your ESP log-in credentials, with no need for complex or
time-consuming integration.
An extension of your team
Our tailored onboarding package ensures you are set up for success
and can launch your first campaign quickly.
A dedicated account manager, customer success manager, and our
expert support team will help you get the most out of the system.
And, if you’d like more help, consider our strategic services, where we
coach you on digital marketing best practices or execute campaigns
for you.
Email service provider
Marketing database
eCommerce platform
CRM
...Ratings provider
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Pricing and features
Our “all you can eat” pricing gives you peace of mind and full control
over your marketing budget. The annual subscription model scales
based on website activity (monthly page views), not per impression
or email open. So you can use all features as often as you like and
aren’t punished for the success of your campaigns - the costs will
remain the same.
The modular feature menu avoids overlap with your
existing martech stack, allowing you to only purchase the
functionality you really need.
Choose one or more channels:
Web personalization
Customize your website with images, product
recommendations, coupons, UGC & more
that update at the moment of engagement.
Use Site Editor to optimize website content
without involving your web developers.
Email personalizationCustomize your bulk,
triggered and transactional emails with images, product
recommendations, coupons, UGC & more
that update at the moment of open.
Triggered emails
Send advanced cart, browse and form
abandonment, purchase complete and custom messages based on
customer profile data and any defined website
or in-store behavior.
Add add-on modules:
Social proof
Enhance your website and emails with real-time popularity and
scarcity messaging, rating stars and product reviews, integrated with
your product reviews provider.
Behavioral targeting
Engage shoppers with price drop and back in
stock emails. Build precision segments based on customer behavior to upload into your ESP or to
retarget them on paid social, PPC & more.
Geotargeting
Engage shoppersthrough localized marketing, basedon their current or preferred location.
Firehose
Export a customer data feed to your ESP, CDP,
Data Analytics Platform, Marketing Analytics
Platform, statistics and single customer views.
Data integration
Import and export data, including person data,
offline transactions and extended product
data from external sources such as your
CRM or POS.
Multiple sites
Add support for multiple site variants,
e.g. regional variations, outlet sites and other brands, that use the same site structure.
Sites must be of similar HTML structure.
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The marketing teams of over 500 websitesover 500 websites
worldwide use Fresh Relevance
2019
Boost customer loyalty and revenue with Fresh Relevance
✓ Comprehensive platform: with unrivalled set of digital
marketing tools.
✓ Integrated behavior capture: real-time data is collected as shoppers
browse and buy across channels and devices, even before they have
been identified through their email address or an account log-in.
✓ Integration and advanced API: makes it easy to access customer data
across the martech stack.
✓ Breadth of functionality: covers personalization, contextual images,
data capture, triggered emails, social proof, and more.
✓ Depth of personalization: builds a live picture of the shopper’s
preferences and ensures each individual is presented with the most
relevant content.
✓ Modular feature menu: avoids overlap with your martech stack by
allowing you to only purchase the functionality you really need.
✓ Ease of use: empowers you to execute all campaigns from start
to finish.
✓ Unique pricing model: based on monthly page views.
On average, brands using Fresh Relevance see:
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About Fresh Relevance
Fresh Relevance is the comprehensive, real-time personalization platform to
collect customer data, analyze and personalize. We help digital marketers
boost customer loyalty and revenue by creating a customized journey across
channels and devices. Our platform gathers data wherever customers go,
then brings it all together in one place with existing data, providing real-time
behavior and insight combined with the power to act on it. Fresh Relevance
shows customers relevant products when they’re most interested and
uses social proof to increase conversions. Treat website visitors differently,
whether they’re just browsing, one-time buyers or lapsed customers and
recovers more abandoned carts than any other platform.
BOSTON, US
6 Liberty SquareUnit #248
Boston, MA 02109
1-617-207-0156
LONDON, UK
2-2A Maltings Place,169 Tower Bridge Road,
London SE1 3JB
+44 (0)2031 676767
AMSTERDAM, NL
Keizersgracht 4821017EG
Amsterdam
+31-20-2410-299
www.freshrelevance.com