the real value of your fanbase
DESCRIPTION
Presented at the Crowdsourcing Week London Summit, October 3, 2013 by Nick Bennett of Starcount. For more information, visit http://crowdsourcingweek.com.TRANSCRIPT
#PuttingFansFirst The Real Value of your Fan Base
Starcount, a little background.
1.7 Billion people
35,000 Starcount Charts Everyday
The Social Star Awards
We celebrated the Super Fans too
The Starcount Social Playlist
Recognising and rewarding fans
Starcount Insights
#PuttingFansFirst
#PuttingFansFirst The Real Value of your Fan Base
#PuttingFansFirst
Let’s consider 1. The myth of the big number 2. Discover the 10% 3. Interaction platform 4. People and data 5. Value exchange 6. Targeting and activation
The 1,9,90 rule
The myth of the big number
Discover the 10%
Advocacy network
Interaction Platform
Interactions, motivations and collect a single view
ENGAGE
RECOGNISE
Interaction Platform
REWARD
The advocacy network
The advocacy network
Source: 2013 survey carried out by Adblock Plus.
At least 95% of people don’t trust commercials seen online
Consumer reviews are trusted nearly 12 times more than manufacturers descriptions Source: eMarketer report 2010
People and data
I value my data. It has a value
#PuttingFansFirst
Personal API
Value exchange (Clarity, Transparency)
#PuttingFansFirst
#PuttingFansFirst
#PuttingFansFirst
The human genome project
#PuttingFansFirst
Let’s consider 1. The myth of the big number 2. Discover the 10% 3. Interaction platform 4. People and data 5. Value exchange 6. Targeting and activation
#PuttingFansFirst
#PuttingFansFirst The Real Value of your Fan Base
#PuttingFansFirst