The Reasonsto Invest inMarketingAutomation

... are actually why

you shouldn't!

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"It's getting cheaperand cheaper."

While this may seem like justification to go ahead and buy

some shiny new piece of marketing automation software, why

not kick the tires a little bit? If you really want to have

something to play with, chances are there's free & low-cost

options that might just do the trick. Plus, what you spend a lot

for today you might be able to get for less down the road.

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"It can beimplemented

quickly."Great! With new marketing technol0gies, it doesn't

have to be a big ordeal to make changes to the way

your organization operates. But it's a bit of a Catch-22.

This ease of implementation is exactly why it's hard to

gain lasting competitive advantage from it.

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"It's easier thanever to use."

Yes. And marketing automation has unleashed a wave of

bad marketing fueled by these toys. But the quality of your

message is still the most important part of your marketing

equation. So any technology still needs creative people to

avoid being tuned out by your audience.

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"My competitionis using it."

Which is why it's the personal touch that stands out now in the

age of marketing automation. Since more and more companies

have moved towards automation, there's opportunity to do

things the "old-fashioned" way. Machines are horrible at

personal outreach. People can be really great at it.

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"It's easier thanhiring somone."

There's plenty of new ways to hire or acquire talent

& support. With the emergence of all kinds of

temporary and gig based talent marketplaces, you

no longer have to make long term commitments to

people to benefit from their services.

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www.giigu.com

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