JOINTLY ORGANISED BY

The Region’s Dedicated Forum for Retailers, Shopping Centre Owners & Service Providers

www.reconmiddleeast.comwww.mecsc.org

OCTOBER 12 - 14, 2014Ritz Carlton DIFC, Dubai, UAE

THE REBIRTH OF RETAIL:THE NEW VISION

MIDDLE EAST & NORTH AFRICA

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To Sponsor or Exhibit, please contact the MECS 971 4 359 7909 or e-mail Veena Desa, Vice President at veena@mecsc.org

RECon 2014 – 20th AnniversaryJointly organized by the Middle East Council of Shopping Centres (MECSC) and the International Council of Shopping Centers (ICSC), the 20th Anniversary RECon Middle East & North Africa 2014 will bring together shopping centre industry professionals, retailers, management and consulting companies, architects and design companies, entertainment and leisure companies, product and service providers to the industry, all under one roof for three days of networking, deal making and exploring new business opportunities.

Sponsorship PackagesBenefits

Platinum USD 100,000

GoldUSD 50,000

SilverUSD 25,000

BronzeUSD 15,000

Exhibition booth*Booth size and location to be pre-approved byMECSC; Standard booth 6 sqm

4 booths*with height of 4m

2 booths*with height of 2.5m (including fascia)

1 booth*with height of 2.5m (including fascia)

1 booth*with height of 2.5m (including fascia)

Preconference workshop Passes – D15 10 5 2

Welcome Reception Passes – Day 1 15 10 5 2

Conference Passes – Day 2 and 3 15 10 5 2

Cocktail Reception Passes – Day 2 15 10 5 2

Gala Passes – Day 2 15 10 5 2

Ad – Exhibition Guide Double page ad Single page ad Half page ad Quarter page ad

Company logo on MECSC website with link to company website

Y Y Y Y

Insert in Conference Delegate bag Y Y N/A N/A

Logo on event signage Y Y Y Y

Verbal acknowledgement Y Y Y Y

ICSC Award Entries 10 5 2 N/A

2015 Mall and Retailer Directory Double page ad N/A N/A N/A

Newsletter Banner 12 months N/A N/A N/A

Website Banner 12 months N/A N/A N/A

RECon FeesAll-Inclusive Pass to all events from Day 1-3*L

Member: USD 1,250 Non-Member: USD 1,700

Team DiscountWe offer a discount of AED 367 (USD 100) per delegate off the applicable registration fee when three or more delegates register at the same time from the same organization and from the same billing source.

*Registration for individual events are also available (Pre-Conference vs. Conference vs. Gala), please contact MECSC O register@mecsc.org.

Registration PassesDate: Sunday, October 12 to Tuesday, October 14

Venue: Ritz Carlton, DIFC, Dubai, UAE

Day 1: Pre-conference workshops + Welcome Reception Conference and Exhibition set-up

Day 2: Conference and Exhibition + Cocktail Reception + Gala

Day 3: Conference and Exhibition

*”Annual” Sponsorships are available which can be customized

RECon MIDDLE EAST & NORTH AFRICA 2014 • www.reconmiddleeast.com

RECon MIDDLE EAST & NORTH AFRICA 2014 • www.reconmiddleeast.com

Additional Types of Branding OpportunitiesWelcome Reception on Day 1 (post Pre-conference workshops) *Exclusive USD 10,000

Cocktail Evening on Day 2 *Exclusive USD 20,000

Conference Breaks and Lunches – Day 1 and 2 of the Conference USD 15,000

Conference Break and Lunch per Day USD 10,000

Event Lanyard *Exclusive – Sponsor name and logo on lanyard (to be provided by Sponsor) USD 10,000

Conference Delegate Bag Sponsor *Exclusive – To be provided by the Sponsor USD 10,000

Conference Delegate Gift Sponsor – Non-exclusive – To be provided by the Sponsor USD 10,000

Gala Goody Bag *Exclusive – To be provided by the Sponsor USD 10,000

Gala Goody Gift Sponsor *Non-Exclusive – To be provided by the Sponsor USD 10,000

Branding on visitor/delegate badge *Sponsor logo to be printed on entry badge USD 8,000

Stationery Branding – Pens, Paper, Notepads to be provided by Sponsor USD 10,000

Double spread ad – Exhibition guide USD 2,500

Back outside cover – Exhibition guide USD 2,000

Back Inside cover – Exhibition guide USD 1,500

Single page ad – Exhibition guide USD 1,250

Half page ad – Exhibition guide USD 800

MECSC Newsletter Banner (per month) USD 1,000

Website Banner (per month) USD 1,000

Award Category SponsorMost senior person to co-present 5 of the award categories with ICSC/MECSC Designates USD 10,000

Exhibition Package Space Only

USD 3,000 per 6 sqmScheme

USD 3,500 per 6 sqm

Space and Furniture 6 sqm space only exhibition space (3 x

*with 2.5 m height (including fascia)

6 sqm shell scheme full furnished stand (3 x 2 sqm):*with 2.5 m height (including fascia)• 3 x 2 sqm Octonorm stand with white panels • 2 chairs • 1 table • Wastepaper basket • 3 spotlights • 13 amp double socket.• 1 signboard (fascia) with Company Name in English

Conference and Gala passes (excludes Pre-conference workshops)

1 2

Exhibition Guide Company logo and half page of text Company logo and half page of text

Any additional requirements will have to be ordered and charged extra

*Booth location to be pre-approved by MECSC

To Sponsor or Exhibit, please contact the MECS 971 4 359 7909 or e-mail Veena Desa, Vice President at veena@mecsc.org

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4 | RECon MIDDLE EAST & NORTH AFRICA 2014 • www.reconmiddleeast.com

Shopping centres in the Middle East and North Africa are among some of the most vibrant and successful throughout the world. It is clear that what made shopping

of entertainment options, will never go out of fashion. But to make these components work successfully you need to be up on the latest trends and best practices. RECon Middle East & North Africa will take participants on a deep dive to what they need to know now, and in the future, to operate successful shopping centres and to understand our retailers.

RECon Middle East & North Africa 2014“The Rebirth Of Retail: The New Vision”

The preeminent networking and educational conference for the Retailers, Shopping Centre Owners & Service Providers in the Middle East & North Africa.

The three day conference will feature intense pre-conference workshops, conference sessions, and panel discussions by noted industry experts and professionals that know the business inside and out. Just practical information and advice that shopping centre professionals can use to enhance their careers and improve their company’s bottom line.

Highlights of some of the topics and discussions this year:• The Retail Futurist• “Souks to Malls” – What to expect in the next 20 years?• The Changing Nature of Luxury Retail Globally• 20 Specialty Retail Trends - The Rise of the Kiosk!!!• Hear the cash tills ring! Converting Social Media Interactions to Retail Sales• The Role of Foodservice in the Shopping Experience• Retail Runway - new retailers, the best and brightest in the MENA market

Conference

To Sponsor or Exhibit, please contact the MECS 971 4 359 7909 or e-mail Veena Desa, Vice President at veena@mecsc.org

Program at a Glance• October 12, 2014 Pre-Conference Workshops• October 13, 2014 RECon Middle East and North Africa Networking & Educational Conference• October 13, 2014 ICSC Middle East and North Africa Shopping Centre Awards and Gala Dinner• October 14, 2014 RECon Middle East and North Africa Networking & Educational Conference

RECon MIDDLE EAST & NORTH AFRICA 2014 • www.reconmiddleeast.com | 5

To Sponsor or Exhibit, please contact the MECS 971 4 359 7909 or e-mail Veena Desa, Vice President at veena@mecsc.org

2014 Middle East and North Africa Shopping Centre Awards

The Middle East and North Africa Shopping Centre Awards are a prime opportunity for shopping centre owners, developers, management companies, architects, designers and retailers to showcase their efforts in design, development and operation of their centres and stores. To learn more about the 2014 Middle East and North Africa Shopping Centre Awards Program go to www.icsc.org/menaawards.

Deadline for entry is Tuesday, August 26, 2014 Awards will be announced at a Gala Dinner on October 13, 2014.

Retail RunwayRetail Runway is a special feature within the conference program where retail brands new to the MENA region or looking to expand operations in the region take to the stage in a dynamic 10-minute presentation on their concepts, plans and expectations.

If you are a retailer or know of a retail brand interested in starting or expanding its operations in the Middle East & North Africa, please email veena@mecsc.org with the following details:• Company name, country of origin and contact details• Brief introduction of company’s products and brands• Current geographical region/countries of operation• Which countries in the MENA region you are interested in

All entries will be reviewed by MECSC/ICSC and its board of advisors to determinethe allocation of speaking slots.

Promote your retail developments, retail concepts, products or services to a quality audience of decision makers.

Please contact Veena Desa, VP, veena@mecsc.org for more information.

Sponsorship

MIDDLE EAST & NORTH AFRICASHOPPING CENTRE & RETAILER

2014

Jointly organised by

OCTOBER 13, 2014, 6:00PM to 10:00PM, Ritz Carlton DIFC, Dubai, UAEwww.mecsc.org / www.reconmiddleeast.com

RECon MIDDLE EAST & NORTH AFRICA 2014 • www.reconmiddleeast.com

To Sponsor or Exhibit, please contact the MECS 971 4 359 7909 or e-mail Veena Desa, Vice President at veena@mecsc.org

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The Who's Who of the Shopping Industry will participate. Past attendees include:• Dalma Mall• DAMAS• Danube - Build Mart• Dar Al-Arkan• DDG• Deerfields Townsquare• Destination Resorts and

Hotels Sdn Bhd• DIFC • Dubai Duty Free• Dubai Holding Group• Dubai Mall• ECE Europa Bau- und

Projektmanagement GmbH• Emaar Retail LLC /

Emaar Properies PJS• Emaar,The Economic City• Emirates Leisure Retail LLC • EMS• ERA Planning Architecture

Consulting Co. Ltd• Europa Services International Ltd• Executive Consult• Ezam Investment• Ezdan Shopping mall• Farouk Trading & Contracting Co. • Fun and Joy at work• Fun City• FUNCO• Futurum Technologies• Giordano Middle East (FZE) • Glasgow Consulting Group • Granada Centre• Grand Optics• GRMC Advisory Services• Gulf News• Gulf Related• Hamat Property Company • HERAA International Mall• Hyatt Plaza Shopping Mall• Hypermedia• ICSC Foundation• Ilyas & Mustafa Galadari Group• IMAGES Multimedia FZ-LLC• IMAX Corporation• International New York Times• International Specialized

Stores Co.• Intimaa• Intu Retail Services LTD• Jarir Investment• Jawad Business Group• Jumeirah Group• Juris International• Kanyon Real Estate

Management Co.• KBR Fluor

• Abdali Boulevard• Abdulla Fouad Holding• Abdullah Al Othaim Leisure

& Tourism Company• ABMC• Abu Issa Holding• AD Group• Adapt Middle East• Al Emadi Enterprises - Al Hazm• Al Farwaniya Property

Developments LLC• Al Ghurair Centre• Al Ghurair Retail• Al Ghurair Ventures• Al Hail Holding• Al Hokair Group• Al Retaj Holding • Al Sadhan• Al Tayer Group• Alandalus Property Company• Aldar Properties• Alrashid Trading And Contracting co.• Alshaya Group• Amer Malls• American Properties• Apparel FZCO• Applebee's• Arabian Centres• Asala Holding• Aspinal of London• Aswaq Management and Services• Azadea Group• AZDEF• B&T Brands and Trade Services• Bab Almadinah LLc• Baker Consulting• Benoy• BG International LLC• Bin Sougat Group of Companies • Booz & Co.• Boux Avenue• Brandsco• Business Automation

and Security systems• Carrefour• Cascada Mall • CELS - Customer Engagement

Loyalty Solutions • Centerworks Retail LLC• Chalhoub Group Retail• City Center Doha• CityMall S.A.L• Cluttons• Colliers International• Creations Global Retail• Cushman & Wakefield

(Bahrain) W.L.L.

• Khalidiyah Mall• Kiddy Zone• Kinan International Real Estate

Development Company• Knight Frank• KOJ Group• Kout Food Group• Kuwait Food Concepts• Lals Group• Landmark Group• Landmark Leisure• Line Investment & Property LLC• Liwa Trading Enterprises LLC• Lodestar / ICSC• LP Flex• Lulu Group International• M. H. Alshaya Co. • Mabanee• Madina Mall • Madison Marquette• MAF Retail• Magrabi Retail• Majan Development Company

S.A.O.C• Majid Al Futtaim Properties • Mall First• Mall of Qatar• MAM International Corporation• Manuel Trade• Marina Gulf Trading Co. LLC• Markaz Al Bahja Mall• MasterCard• Mazyad Mall - Line Investments• McArthur + Company• Meraas Holding• Middle East Business Intelligence • Miral• Misana Co. Ltd• Momentous Asia Travel &

Events Co. Ltd.• Morocco Mall • mSquared Shopping Centres LLC• Muscat Grand Mall• Nadhi Medical Company • National Real Estate Co. (NREC)• Paris Gallery• Party Centre• PK Menon Pty Ltd• PMDC• Pop Retail • Qatar National Trading Group• R2E Consultants Inc• RapidBlue Solutions• Raseel Properties Co.• Raya Corp• RCG• Red Sea Mall

• Republic of Turkey• Retail Real Estate• RETransform• Rivoli Group• RLI Magazine• RTS Global Partners • Sahara Centre• Salhia Real Estate• Savant Data System• Sharaf Group• Sharjah Investment &

Development Authority (Shurooq)• ShopperTrak• SIDCOM/Centerfalls• Stak Design• Steiner + Associates• Subway International B.V• Taameer Investment• Tanween• Tasweeq Shopping Mall• Tawar Mall• Terrapinn B2B Media• The Avenues Mall, Oman• The Galleria• The Location Group• The National• The Sound Agency• The Tamdeen Group• The Village Market - Shopping

Mall Kenya• The Zubair Corporation• Titanium Enterprises• Tom Tailor• Trans World Trading Co.

Dandy Mega Mall• Turkmall Real Estate• UCGE Magaza Ekipmanlari Paz.

San.Tic. A.S• United Development Company• University of Pittsburgh School

of Law• Urbis Pty Ltd• Valore General Trading LLC• Venue Arts• Villa Enterprises Management• Wahat Hili Mall• Yardi Systems Ltd• Yateem Centre• You On Demand China• Zohoor AlReef

STRATEGIC PARTNER MEDIA PARTNERS

WELCOME RECEPTION SPONSORDELEGATE BADGE SPONSOR

CONFERENCE GIFT CO-SPONSOR

2014 RECON MENA SPONSORS

GOLD SPONSORS

PLATINUM SPONSORS ANNUAL SPONSORS

BRONZE SPONSOR

If interested to Sponsor or Exhibit, please contact the MECSC O�ce at+971 4 359 7909 or email Veena Desa, Vice President at veena@mecsc.org

www.mecsc.orgwww.reconmiddleeast.com

MIDDLE EAST & NORTH AFRICA

Travel on Emirates to Dubai, Book your travel today at www.emirates.com

Use your Promotion Code to get special fares on EmiratesPromotion Code: EVE6REC

Travel Validity: 7th - 21st October 2014

OFFICIAL AIRLINE PARTNER

LANYARD SPONSOR ANDGALA GOODY BAG SPONSOR

WWW.AZDEF.COM

SUPPORT PARTNER

8:30-9:15 Registration

9:30-9:40 Conference Official Openingand WelcomeDavid MacadamCEOMECSC – Introduction of MC for theconference

Richard Dean (MC) – Dubai EyeAnchor and Morning Drive Show inDubai

Conference Day 1 - Monday, October 13, 2014

Douglas StephensThe Retail FuturistKeynote Speaker for RECon 2014Interactive Session9:00-11:00

Kelly LundbergFounder of Styling AgencyStyleMeDivine.comAuthor of 'How To be a Personal Stylist'"Service with Style: Maximize yoursales with style savvy staff"9:00-12:00

Paul G. W. Fetscher CCIM, SCLSPresidentGreat American Brokerage Inc.New YorkPsychology, Technology andMorphology in Foodservice14:00-17:00

Brett Schafer, CRX, CDPCEO of DIFC PropertiesShopping Centre Development Fundamentals in the MENA region14:00-17:00

Patricia Norins, SLDPublisher & VP of Specialty ProgramsInternational Council of Shopping Centers• Top-Notch Visual Merchandising

Strategies from Around the World• Innovative Prospecting and

Networking Ideas• Creative Strategies to Drive More

Ancillary Revenue for your Program14:00-17:00

Artin MalatjalianGeneral Manager of Red Sea MallThe Strategic Brand Management:Advanced Insights & Strategic Thinking9:00-12:00

Sunday, October 12, 2014Ritz Carlton-DIFC, 3rd FloorPre-Conference Workshops - Half-Day

To Register, please visit www.reconmiddleeast.com / www.mecsc.org

14:00-14:40 The Changing Nature of Luxury Retail Globally

Jean-Marc Pontroué CEORoger Dubuis

10:35-11:30 Keynote Speaker: Douglas StephensThe Retail FuturistAuthor of his latest book titled “The Retail Revival: Re-Imagining Business for the New Age of Consumerism”

11:35-12:30 "From Souks to Malls"– What to expect in the next20 years?Mohammad AlawiCEORed Sea Markets Co.(Moderator)

Nasif KayedManaging DirectorSheikh Mohammed Centre forCultural Understanding (SMCCU)

Abdulla Al-GurgGroup General ManagerEasa Saleh Al Gurg Group LLC

9:45-9:50 Welcome AddressesRashid DolehCo-Founder & PartnermSquared ShoppingCentres

Relevance of Tourism to RetailMichael KerchevalPresident and CEOInternational Council of Shopping Centers

Measuring the Values of RetailShopping Environments GloballyRobert WelanetzGlobal Retail Advisor of The Blackstone Group andChairman of International Council ofShopping Centers Board of Trustees

12:50-14:00

12:35-12:45 Glimpse – ICSC Awards Gala

Lunch and Networking Break

Conference Day 2 – Tuesday, October 14, 201410:00-10:15 Conference Opening Remarks

Richard Dean (MC)

19:00-22:00 ICSC MENA Awards Gala Dinner

18:00-19:00 ICSC Awards CocktailNetworking Reception

14:50-15:40 Conference Breakout Sessions

15:00 Closing RemarksEnd of Conference

10:20-11:05 20 Specialty Retail Trends – The Rise of the Kiosk!!!Patricia Norins, SLDPublisher & VP of Specialty ProgramsInternational Council of Shopping Centers

11:10:11:40 Hear the cash tills ring! ConvertingSocial Media Interactions to Retail SalesKelly LundbergFounder of Styling AgencyStyleMeDivine.com(Moderator)Dr. Ahmed MouradyHead of MarketingArabian Centres Real Estate Company

Shikka GuptaFounderTheFashSet

Baiju KurieashManaging DirectorBUZ Marketing Management& Consulting

11:45-12:45

12:45-14:00 Lunch and Networking Break

14:00-15:00

The Role of Foodservice in theShopping Experience

Paul G. W. Fetscher CCIM, SCLSPresidentGreat American Brokerage Inc.New York

Retail Runway- Panel moderated byWalter KleinschmitPresidentR2E Consultants, Inc.

Dino AlaeddinOwner & Operations ManagerThe Café Gourmand

Hikmat TraboulsiCountry Manager - UAEAbu Issa Holding

Khurshid VakilCo-Founder & Executive DirectorMarina Home Interiors Retail Network

Nilesh VedCEOApparrel Group

9:55-10:10

10:15-10:30

Lunch and Networking Break12:00-14:00

AGM Board Meeting14:00-17:00

20th Anniversary Book Launch“Souks to Malls”Café Belge, Ritz Carlton – DIFC(By Invitation)18:00-20:00

www.mecsc.org

20thANNIVERSARY

BOOKto be launched on 12 October 2014!

www.mecsc.org

20thANNIVERSARY

BOOKto be launched on 12 October 2014!