the recreation economy
TRANSCRIPT
8/4/2019 The Recreation Economy
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www.outdoorindustry.org
The Recreation Economy
TRCP Media Summit
September 18, 2011
8/4/2019 The Recreation Economy
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Active Outdoor Recreation Economy
Ensure the growth and success of theOutdoor Industry
• Advocate for issues critical to the future of theOutdoor Industry
• Build stronger business leaders
• Change the way our world does business
• Inspire and grow the outdoor community
www.outdoorindustry.org
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Active Outdoor Recreation Economy
www.outdoorindustry.org
Quiz – Visit the Most Fishing Destinations
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Active Outdoor Recreation Economy
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Slovenia - Soca River - Marble Trout
• What is the singlemost popular outdooractivity that Americans
participate in eachyear?
A. Camping
B. Cycling
C. Fishing X
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Active Outdoor Recreation Economy
Most Popular Adult Outdoor ActivitiesBy Participation Rate, Ages 25+
www.outdoorindustry.org
1. Fishing (Fresh, Salt and Fly) 15.1%, 30.9 M
2. Running, Jogging and Trail Running 14.7%, 30.0 M
3. Camping (Car, Backyard and RV) 12.2%, 25.0 M
4. Bicycling (Road, Mountain and BMX) 12.0%, 24.6 M
5. Hiking 11.1%, 22.8 M
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Active Outdoor Recreation Economy
Most Popular Youth Outdoor ActivitiesBy Participation Rate, Ages 6 to 24
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1. Running, Jogging and Trail Running 25.8%, 20.4 M
2. Bicycling (Road, Mountain and BMX) 22.4%, 17.8 M
3. Camping (Car, Backyard and RV) 18.9%, 15.0 M
4. Fishing (Fresh, Salt and Fly) 18.4%, 14.5 M
5. Hiking 12.3%, 9.7 M
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Active Outdoor Recreation Economy
www.outdoorindustry.org
Oregon - Deschutes River – Redside Trout
• What U.S. age groupparticipated the most inoutdoor activities last
year?
A. 6-17
B. 18-24
C. 25-44
D. 45+
62%
55%54%
39%
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Active Outdoor Recreation Economy
www.outdoorindustry.org
North Carolina - Nantahala RiverRainbow & Brown Trout
• How many jobs doesthe active outdoorrecreation economy
support in the U.S.?
A. 2.1 M jobs
B. 4.5 M jobs
C. 6.4 M jobs ______________
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Active Outdoor Recreation Economy
www.outdoorindustry.org
Alaska - Kongakut River - Arctic Char
• Which of these U.S.industries is thelargest?
A. Spectator Sports(MLB, NFL, NHL &NBA)
B. Outdoor Recreation
C. Oil and Gas Extraction
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Active Outdoor Recreation Economy
www.outdoorindustry.org
How U.S. Industries Stack Up?
• Spectator Sports (NFL, NBA, MLB, NHL) $ 25 Billion
• Outdoor Retail Sales: (Equip, Apparel, Footwear, Services) $ 46 Billion
• Motion Pictures and Videos: $ 80 Billion
• Oil and Gas Extraction: $187 Billion
• Outdoor Trip Related Expenditures: $243 Billion
• Total Outdoor Recreation Industry: $289 Billion
• Residential Building & Construction $291 Billion
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Active Outdoor Recreation Economy
www.outdoorindustry.org
Austria – Salzkammergut Region - Grayling
• How much growthhave outdoorspecialty retail stores
witnessed in 2011?
A. 6.3%
B. 8.4%
C. 4.1%
X
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Active Outdoor Recreation Economy
www.outdoorindustry.org
Final Question - Mexico Coast – Tuna
• Which product categoryhas the highest importduty rate when entering
the U.S.?
A. Cigarettes & Cigars
B. Sterling Silver Spoons
C. Outdoor Products
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Active Outdoor Recreation Economy
www.outdoorindustry.org
Active Outdoor Recreation Economy
$289 Billion in Retail Sales and Services
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Active Outdoor Recreation Economy
www.outdoorindustry.org
Consumer Profile – Boomers Stay Active
• 45 yrs. old +• 75M & active
• Travel & outdooradventures
• More time & $$• Hard adventure by day,
soft adventure by night
– Done before dinner– Activity sampling
– Cocktail stories
• Get away from it all…
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Active Outdoor Recreation Economy
www.outdoorindustry.org
Consumer Profile – The Outdoor Nation
• Under 24 years old• 100M and growing
• $176B in annualspending
• Social, lifestyle driven,health conscious,socially responsible,tech savvy
• Gateway & actionsports oriented
• Diverse and worldly
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Active Outdoor Recreation Economy
Our Fight for Respect
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Active Outdoor Recreation Economy
The Quarry – An Old World View
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Active Outdoor Recreation Economy
The story that needs to be told…
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Active Outdoor Recreation Economy
A battle for the soul of our country…
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Active Outdoor Recreation Economy
Who are you fighting for…
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Active Outdoor Recreation Economy
www.outdoorindustry.org
www.outdoorindustry.org
www.outdoorfoundation.org