the recruiting and retention challenge 13 nov 2010 maryland wing civil air patrol major doug barth,...
TRANSCRIPT
The Recruiting and
Retention Challenge13 Nov 2010
Maryland Wing Civil Air Patrol
Major Doug Barth, CAP
Group II PAO/RRO
Fort McHenry Squadron RRO
2
Welcome
• Agenda– Objective– Some background numbers– The R&R life cycle– Challenges– Best practices– Wrap up
3
Objective
• To discuss the challenges in Recruiting and Retention Program
• To identify what is working and what is not• To share best practices
4
Recruiting and Retention
• A strong R&R program is a direct reflection of the overall quality of an organization– People want to join a successful organization– People stay when the feel they are contributing
to that success
• R&R is a 24/7 effort• R&R spans and engages all aspects of an
organization
5
Who is R&R
Everybody! • Command Staff• Professional Development• PAO• Trainers• AEO• Operations• Every unit member
• And the RRO
6
Recruiting and Retention
• R&R is not just about numbers
But….
• That is the major metric by which it is measured– Unit strength– New members– Losses
7
Some numbers
• MDWG Group I, II, III strength– Sept 2009 – 1289(1)
– Sept 2010 – 1379(2)
• FY2010 New members – 461(2)
• Net Growth - 90• Which means – Groups“lost” 371members in FY2010
– Transfer out of MDWG– Transfer to Wing Staff– Non-renewal
(1) Sept 2009 Wing Balanced Scorecard
(2) E-services membership reports
8
Challenges
• To increase strength, need to recruit more new members than you lose..
• 1:1 recruiting is “maintenance” mode• To increase strength is two fold
– Increase number of new members
– Increase retention rate
• Identify best practices from recruiting thru retention to meet these two objectives
• And that is why we are here today
9
R&R Lifecycle
Access
Engage
RecruitRetain
10
R&R Lifecycle
R&R can be viewed as a 4 phase program• Access
– identify and understand potential sources of new members
• Recruit – “sell” the program – features and benefits
• Engage– Integrating the member into to the organization– Becomes a successful member of the organization
• Retain– Member sees value in their efforts and personnel
growth/satisfaction
11
R&R Lifecycle
Access
Engage
RecruitRetain
Assessment
Assessment
12
Best Practices
• What works?
• What does not work?
NSC 2007 – Retention Study
• Retention is significantly impacted due to ineffective leadership.• Poor membership retention is a symptom of an ineffective program.• Many cadets do not renew due to lack of meaningful activities and a lack of
strong local leadership.• Lack of leadership is due to a shortage of trained and experienced leaders
available at the squadron level.• Wings should be the primary equipping agency for training squadron leaders.• Many members do not “see themselves” within the organization – they do not
establish a sense of personal belonging within CAP.• Existing negatives may be overcome by generating a positive experience
through enhanced leadership and curriculum.• Meaningful criteria for appointment of senior leaders, accountability for
maintaining high standards of conduct and performance, and an active, mission-oriented, professional development program should be established.
• A formal mentoring system should be required.• An interactive e-Learning service should be created to help standardize
training.
13
14
Wrap up
• R&R is a 24/7 effort• Reflection of the strength and quality of
the organization• While numbers are the metric..it is the
person who is important• Bottom line is developing our members
and meeting our mission goals
Resources
• Unit Commanders Course– http://www.capmembers.com/media/cms/
Recruiting_and_Retention_SG_3DCDBF4C28276.pdf
• Demographics for Cadets – TCL S2– http://www.capmembers.com/media/cms/
S2_Electronic_Almanac__Slides_PPT3_9577B19AE9A7A.ppt
• How to Increase Cadet Retention– http://www.capmembers.com/media/cms/
Retention__Policy_484A051B3469F.pdf
15