the relationship marketing online

20
The Relationship Marketing Concept From Ray Whittaker http://business-coaching-online.org

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http://business-coaching-online.org/relationship-marketing-concept/ - An introduction to relationship marketing and how the Internet makes it easy

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Page 1: The Relationship Marketing Online

The Relationship Marketing Concept

From Ray Whittakerhttp://business-coaching-online.org

Page 2: The Relationship Marketing Online

What is the Relationship Marketing Concept? It’s about building relationships with

potential customers and clients rather than just selling to them

Page 3: The Relationship Marketing Online

What is the Relationship Marketing Concept? It’s about building relationships with

potential customers and clients rather than just selling to them

Large organizations use it to build customer loyalty

Page 4: The Relationship Marketing Online

What is the Relationship Marketing Concept? It’s about building relationships with

potential customers and clients rather than just selling to them

Large organizations use it to build customer loyalty

If you and I use it in our businesses, we can build trust based on mutual respect

Page 5: The Relationship Marketing Online

Why is Relationship Marketing Important? People don’t like to be ‘sold to’

Page 6: The Relationship Marketing Online

Why is Relationship Marketing Important? People don’t like to be ‘sold to’

People like to buy from someone they know

Page 7: The Relationship Marketing Online

Why is Relationship Marketing Important? People don’t like to be ‘sold to’

People like to buy from someone they know

By talking to potential customers and clients before they buy, we can help them make the right decision

Page 8: The Relationship Marketing Online

Why is Relationship Marketing Important? People don’t like to be ‘sold to’

People like to buy from someone they know

By talking to potential customers and clients before they buy, we can help them make the right decision

Most people would rather deal with someone who’s helpful rather than pushing the hard sell

Page 9: The Relationship Marketing Online

Relationship Marketing Online The majority of people online are looking

for information

Page 10: The Relationship Marketing Online

Relationship Marketing Online The majority of people online are looking

for information

They may be looking for information about your product or service but not yet looking to buy

Page 11: The Relationship Marketing Online

Relationship Marketing Online The majority of people online are looking

for information

They may be looking for information about your product or service but not yet looking to buy

You can gain a lot of respect from potential clients and customers by providing valuable information

Page 12: The Relationship Marketing Online

Relationship Marketing Online The majority of people online are looking for

information

They may be looking for information about your product or service but not yet looking to buy

You can gain a lot of respect from potential clients and customers by providing valuable information

And you’ll be the first person they think of when they are ready to buy

Page 13: The Relationship Marketing Online

Relationship Marketing Online The Internet is a community – or a

community of communities

Page 14: The Relationship Marketing Online

Relationship Marketing Online The Internet is a community – or a

community of communities

Just about every niche, hobby or interest is catered for somewhere on the Internet

Page 15: The Relationship Marketing Online

Relationship Marketing Online The Internet is a community – or a

community of communities

Just about every niche, hobby or interest is catered for somewhere on the Internet

Whatever service or product you want to sell, there is probably a community online somewhere that is set up to discuss it

Page 16: The Relationship Marketing Online

Using Relationship Marketing Find sites that are relevant to the thing

you want to market

Page 17: The Relationship Marketing Online

Using Relationship Marketing Find sites that are relevant to the thing

you want to market

Become a member of these sites

Page 18: The Relationship Marketing Online

Using Relationship Marketing Find sites that are relevant to the thing

you want to market

Become a member of these sites

Join in the conversations and add value

Page 19: The Relationship Marketing Online

Using Relationship Marketing Find sites that are relevant to the thing

you want to market

Become a member of these sites

Join in the conversations and add value

Remember ‘no spamming!’ If you simply leave spam comments your marketing will fail

Page 20: The Relationship Marketing Online

Thanks for Watching and Good Luck

From Ray Whittakerhttp://business-coaching-online.org