the relay solution. the rapidfire solution hub group ebrochure ideas initial ebrochure: hub group...
TRANSCRIPT
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The Relay Solution
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The RapidFire Solution
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Hub Group eBrochure Ideas
Initial eBrochure: Hub Group Overview• Dynamic Commercial Style eBrochure
Possible follow-on eBrochures• More detailed Presentation Style overview
• Specific Service Offering eBrochures• Domestic and Global Intermodal services• OTR – Highway• Logistics Outsourcing and Consulting
• i2 Group services
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Elements of Initial eBrochure
Elements from website
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New Elements
Animated Graphics Script of corporate message that
flows like a story Professional Voice-Over Original, professional musical
intro, background, and ending themes.
Video “Look and feel”
• Complement existing marketing materials or website or
• Develop new look and feel
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Example eBrochure Concept
Initial dynamic eCommercial-style eBrochure Outlines core competencies
• Domestic and Global Intermodal services
• OTR – Highway
• Logistics Outsourcing and Consulting
Content from • Home page on website
• Existing print brochures
• Original graphics and animation
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Example eBrochure
Introduction Animation
• Wheel parts (spokes, rim, hub) floating around with no logo or text.
• Voice Over• Hub Group client pain
points• Supply Chain difficult
to manage, track, control expense
• No common communication network or point of control
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Example eBrochure
Wheel elements “come together” as V.O. describes Hub Group’s service offerings.
In concert with V.O. descriptions of each Hub offering, the text in the image comes into view:
Leader in Intermodal Truckload Transportation [Intermodal Transport fades in]
Contracts with 3,000 OTR truck lines [OTR Trucking fades in]
Knowledge-Driven Logistics [Logistics fades in]
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Wheel theme continues throughout eBrochure• Provides transition between descriptions of service
offerings
• Adds continuity
• Adds visual interest
Transition and Theme
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OTR - Trucking
Animation• Hub Group Wheel
transitions to tractor-trailer wheel during description of OTR-Trucking service
• Similar to how this *banner uses a freight container to illustrate intermodal transport
*Copied from the University of Denver Intermodal Transportation Institute website
Script • Developed from website text
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Intermodal Transport
Wheel transitions to wheel of railcar during description of intermodal transport.
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Logistics Services
Wheel transitions again to “gear” in image of computer or computer network to illustrate …